At Gorenje, we’ve always believed that the heart of every home tells a story. Today, we’re honoured to share a new chapter of our own: football legend Luka Modrić is officially joining the Gorenje family as our new brand ambassador.

Luka Modrić is one of the most accomplished footballers of his time. A Ballon d’Or winner, a player admired worldwide, and someone who has built his career on dedication, calm focus, and resilience. But what connects him to Gorenje goes beyond trophies. It’s the values behind his success – the same dedication that shapes our brand: home, family, balance, and the everyday moments that fuel greatness.

Gorenje’s brand philosophy – Life Simplified – naturally aligns with Modrić’s personal story and character. Known for his grounded nature despite worldwide fame, Modrić embodies the simplicity, humility, warmth, and gratitude that Gorenje stands for.

A collaboration of greatness

We believe that the environment we return to each day matters. It sets the tone for how we show up in the world – whether on a pitch, in a workplace, or in our own personal goals. That’s why Luka Modrič’s perspective resonates so strongly with us. Our partnership is not just about appliances – it is about supporting home life that makes greatness possible.

We are proud to provide the ‘quiet assist’ that allows a legend like Luka, and families across Europe, to focus on the moments that truly matter. To help creating a home experience that supports real life – the routines, family dynamics, the celebrations, and everything in between.

A partnership coming alive everywhere

Over the next years, Luka Modrić will represent Gorenje across brand communication, product storytelling and major campaign moments, including the upcoming FIFA World Cup 2026™ campaign.

The collaboration will come alive across all Europe – on TV, online, in outdoor and print media, as well as in your favourite stores. But more importantly, you’ll see it in the stories we tell about home, family, and the quiet everyday rituals we all share.

With Luka Modrić joining our journey, we are inspired more than ever to continue creating appliances that support real life, in all its beautiful simplicity. This is where greatness begins, and we’re proud to take this step forward together.