A simpler start to the year with a fridge that gets you

The start of a new year brings the perfect chance to shake off the old and make life feel a little more manageable, so that you can focus on the things that really matter. It’s the time for small changes that simplify your day-to-day, so everything feels less overwhelming and a little more under control. When your days are packed with meals to prep, groceries to store, and schedules to juggle, having tools that work with you—not against you—makes all the difference.

A fridge might not be the first thing that comes to mind when thinking about simplifying life, but it plays a central role in keeping things running smoothly. From making sure your food stays fresh to supporting meal prep and late-night snacks, it’s the kind of upgrade that quietly, but majorly, transforms your routine.

A fridge that adjusts to your routine effortlessly

Most fridges cool the same way all the time, no matter how often the door is opened or how the temperature inside fluctuates. This means that every time you reach for something, warm air enters and disrupts the cooling cycle, causing the temperature to rise temporarily. Over time, these constant fluctuations can reduce the freshness of your food, leading to wilted greens, spoiled dairy, or limp leftovers—essentially, food that doesn’t last as long as it should.

Smart fridges such as our NRKI519E82WF model, on the other hand, learn when you open the fridge most often—like during breakfast prep, mid-afternoon snack time, or while cooking dinner—and adjusts the cooling ahead of time to maintain a consistent temperature. This proactive approach keeps your food fresher for longer, preserves its texture and flavour, and reduces the need for frequent grocery trips.

No frost, no hassle, just perfectly cooled food every time

Starting fresh in the new year means simplifying your life and leaving behind unnecessary things that don’t bring joy—like the chores you always dread doing. Defrosting the freezer always makes it to the top of people’s “I really don’t want to do that right now” lists, but with our refrigerators with NoFrost Dual technology, you’ll never have to worry about it again. By using separate cooling systems for the fridge and freezer, it prevents frost and ice buildup entirely, while keeping your food perfectly chilled and fresh.It also prevents odors from mixing between the two compartments. It’s one less task to weigh you down, giving you more time and energy to focus on the things that actually bring you joy.

So quiet and efficient, you’ll forget it’s there

The best changes are the ones that feel effortless, seamlessly blending into your life without adding extra noise—literally. Our built-in SmartFit refrigerators, powered by the InverterCompressor, are so quiet and energy-efficient that you’ll forget they’re even running. They adapt to temperature changes with precision, alowing lower temperature fluctuations ensuring your food stays perfectly chilled while using less energy. It’s the kind of upgrade that brings calm and simplicity into your home, letting you focus on the fresh start you’re creating this year.

Stay connected to your fridge no matter where life takes you

Life doesn’t always stick to the plan, and sometimes you need the flexibility to manage things on the go. With built-in SmartFit refrigerators’ Smart Connectivity and the ConnectLife app, your fridge is always just a tap away. Whether you’re out running errands or relaxing on the couch, you can check the temperature, adjust settings, and even receive notifications if something needs your attention.

The start of a new year is a chance to set the tone for the months ahead, making life smoother and more manageable in meaningful ways. Built-in SmartFit refrigerators are designed to lighten your load, handling the details that keep your food fresh and your routine running effortlessly. By working quietly in the background, they bring simplicity and ease to everyday life. With the right tools supporting you, it’s easier to focus on the moments and habits that truly matter, setting you up for a year that feels fresh, organized, and full of possibility.