Some things in life deserve a little extra care. The clothes you reach for every morning, the soft jumper you’ve loved for years, or the sneakers that go everywhere with you all need gentle attention to stay at their best. The Gorenje SimpliCare range of washing machines and tumble dryers is built for that kind of everyday care. Each program, temperature setting, and detail is designed to gently protect everything you wear, keeping it feeling like new.

Designed to protect what you wear

Clothes last longer when they’re properly cared for and clean doesn’t have to come at the expense of softness. With FabricCare, available across all Gorenje SimpliCare washing machines, clothes are treated with a special algorithm that reduces fabric wear by up to 70 %*. It uses a smart algorithm to keep your clothes soft, their colours bright, and textures smooth, wash after wash. It’s a simple way to help your favourite clothes last longer and feel softer with every wash.

Naturally gentle drying

There’s something special about the feeling of clothes dried in the open air — soft, fresh, and full of that clean, natural scent. Gorenje SimpliCare tumble dryers recreate that same effect with NatureDry technology, designed to dry gently and evenly at just 33.8 °C, about 37 % lower than standard drying temperatures*. It protects colours, preserves the natural feel of fabrics, and delivers that same sense of softness into your home, no matter the weather outside.

Caring for the shoes that carry you

Sneakers take the most steps, face the most dirt, and still need to look their best. The Gorenje SimpliCare laundry range gives them the same attention as your clothes, with a dedicated ShoeWash program that gently cleans up to three pairs at once. Paired with the ShoeRack accessory, it keeps the shoes steady inside the drum for a thorough, protective wash. No banging, no damage – just clean, fresh shoes ready to wear.

Once clean, the foldable ShoeRack fits perfectly in the tumble dryer, letting you dry up to two pairs of shoes evenly and safely without bouncing around the drum, leaving them fresh, cared for, and ready for the days ahead.

Whether it’s a silk blouse, a wool jumper or your go-to sneakers, Gorenje SimpliCare treats every item with the same quiet precision. Technologies like FabricCare and NatureDry work hand in hand with thoughtful accessories to preserve your wardrobe, reduce waste and make caring for your clothes simple.

It’s not just about keeping laundry clean — it’s about keeping it beautiful.

*Tested at the Institute of Engineering Materials and Design, University of Maribor, Slovenia. * *Based on testing results from SGS laboratories