{"id":84312,"date":"2025-09-02T09:51:41","date_gmt":"2025-09-02T09:51:41","guid":{"rendered":"https:\/\/lifesimplified.gorenje.com\/?p=84312"},"modified":"2025-09-02T09:51:41","modified_gmt":"2025-09-02T09:51:41","slug":"gorenje-predstavuje-slogan-ktory-hovori-jazykom-svojich-zakaznikov","status":"publish","type":"post","link":"https:\/\/lifesimplified.gorenje.com\/sk\/gorenje-predstavuje-slogan-ktory-hovori-jazykom-svojich-zakaznikov\/","title":{"rendered":"Gorenje predstavuje slogan, ktor\u00fd hovor\u00ed jazykom svojich z\u00e1kazn\u00edkov"},"content":{"rendered":"<p><strong>Zna\u010dka dom\u00e1cich spotrebi\u010dov Gorenje tohto roku oslavuje svoje 75. v\u00fdro\u010die a pri pr\u00edle\u017eitosti tohto v\u00fdznamn\u00e9ho jubilea si dopriala dar\u010dek v podobe region\u00e1lneho sloganu. Od tejto jesene preto na z\u00e1kazn\u00edkov na Slovensku \u010dak\u00e1 nov\u00e1 podoba sloganu v znen\u00ed \u201e\u017divot jednoducho\u201c, v \u010ceskej republike \u201e\u017divot jednodu\u0161e\u201c.<\/strong><\/p>\n<p>Gorenje t\u00fdm potvrdzuje svoju dlhodob\u00fa filozofiu \u2013 <strong>zjednodu\u0161i\u0165 ka\u017edodenn\u00fd \u017eivot z\u00e1kazn\u00edkom<\/strong> a poskytn\u00fa\u0165 im modern\u00e9 technol\u00f3gie, v\u010faka ktor\u00fdm bud\u00fa m\u00f4c\u0165 venova\u0165 viac \u010dasu rodine, priate\u013eom, z\u00e1\u013eub\u00e1m \u010di odpo\u010dinku. <em>\u201eZ na\u0161ich prieskumov vyplynulo, \u017ee z\u00e1kazn\u00edci na Slovensku a v \u010cesku ove\u013ea lep\u0161ie reaguj\u00fa na slogan v rodnom jazyku. Pribl\u00ed\u017ei\u0165 sa z\u00e1kazn\u00edkom aj v komunik\u00e1cii bolo preto logick\u00fdm krokom. Sme radi, \u017ee m\u00f4\u017eeme pon\u00faknu\u0165 claim, ktor\u00fd je zrozumite\u013en\u00fd, prirodzen\u00fd a vystihuje na\u0161u zna\u010dku,\u201c<\/em> povedala Regina Netolick\u00e1, marketingov\u00e1 riadite\u013eka Gorenje real. s\u00a0r. o. CZ\/SK.<\/p>\n<p>Slovenskej verzii <em>\u201e\u017divot jednoducho\u201c<\/em> svoj hlas prepo\u017ei\u010dala here\u010dka <strong>Mariana \u010c\u00ed\u017ekov\u00e1<\/strong>. \u010cesk\u00fa verziu sloganu <em>\u201e\u017divot jednodu\u0161e\u201c<\/em> nadabovala here\u010dka Tereza Bebarov\u00e1, zn\u00e1ma z kuch\u00e1rskej reality show <em>Pe\u010de cel\u00e1 zem\u011b<\/em> a z programu <em>Buchty po r\u00e1nu<\/em>.<strong> Nov\u00fd slogan<\/strong> sa objav\u00ed vo v\u0161etk\u00fdch marketingov\u00fdch materi\u00e1loch, kampaniach a vizu\u00e1lnej identite zna\u010dky.<\/p>\n<h2>Technol\u00f3gie, ktor\u00e9 zjednodu\u0161uj\u00fa \u017eivot<\/h2>\n<p>Gorenje u\u017e 75 vyv\u00edja spotrebi\u010de, ktor\u00e9 \u013eu\u010fom pom\u00e1haj\u00fa \u017ei\u0165 jednoduch\u0161ie. Nejde len o dizajn a spo\u013eahlivos\u0165, ale aj o inov\u00e1cie, ktor\u00e9 <strong>zjednodu\u0161uj\u00fa ka\u017edodenn\u00e9 \u010dinnosti v dom\u00e1cnosti<\/strong>. O ak\u00e9 najnov\u0161ie technol\u00f3gie a aplik\u00e1cie ide predov\u0161etk\u00fdm?<\/p>\n<ul>\n<li><strong>SteamTech &#8211; <\/strong>Para na konci pracieho programu <strong>zabra\u0148uje kr\u010deniu<\/strong> oble\u010denia, nap\u00e1chnutiu a mno\u017eeniu bakt\u00e9ri\u00ed. Bielize\u0148 z\u00a0<a href=\"https:\/\/sk.gorenje.com\/spotrebice\/prani-a-suseni\/pracky\/c\/gowash01\">automatick\u00fdch pra\u010diek<\/a> s\u00a0technol\u00f3giou SteamTech je preto \u010distej\u0161ia, m\u00e4k\u0161ia a nie je potrebn\u00e9 pou\u017e\u00edva\u0165 aviv\u00e1\u017e.<\/li>\n<li><strong>NatureDry &#8211; <\/strong>Patentovan\u00e1 technol\u00f3gia <strong>su\u0161enia pri n\u00edzkej teplote (pod 40 \u00b0C)<\/strong> chr\u00e1ni v\u00a0<a href=\"https:\/\/sk.gorenje.com\/spotrebice\/prani-a-suseni\/susicky\/c\/gowash02\">su\u0161i\u010dke na bielize\u0148<\/a> aj tie najjemnej\u0161ie tkaniny, ako je napr\u00edklad vlna alebo \u0161portov\u00e9 oble\u010denie.<\/li>\n<li><strong>BigSpace &#8211; <\/strong><a href=\"https:\/\/sk.gorenje.com\/spotrebice\/vareni-a-peceni\/sporaky\/c\/gocook05\">R\u00fary<\/a> s objemom a\u017e 70 litrov zvl\u00e1dnu pripravi\u0165 <strong>viac jed\u00e1l naraz<\/strong>. Dokonal\u00e1 vo\u013eba pre ve\u013ek\u00e9 rodinn\u00e9 hostiny.<\/li>\n<li><strong>AdaptTech &#8211; <\/strong>Inteligentn\u00fd syst\u00e9m v\u00a0<a href=\"https:\/\/sk.gorenje.com\/spotrebice\/chlazeni-a-mrazeni\/Vsechny-lednice\/c\/gocool01\">chladni\u010dke<\/a> sleduje, kedy ju naj\u010dastej\u0161ie otv\u00e1rate, a pod\u013ea toho reguluje teplotu. Potraviny zostan\u00fa dlh\u0161ie \u010derstv\u00e9 a <strong>zn\u00ed\u017ei sa spotreba energie<\/strong>.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-84200\" src=\"https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje.webp\" alt=\"Technol\u00f3gie, ktor\u00e9 zjednodu\u0161uj\u00fa \u017eivot\" width=\"1920\" height=\"1000\" srcset=\"https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje.webp 1920w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje-300x156.webp 300w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje-1024x533.webp 1024w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje-768x400.webp 768w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje-1536x800.webp 1536w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje-312x163.webp 312w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje-520x271.webp 520w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<ul>\n<li><strong>AirFry &#8211; <\/strong>Vychutnajte si lahodn\u00e9 pra\u017een\u00e9 pokrmy bez tuku. Technol\u00f3gia hor\u00faceho vzduchu vo <a href=\"https:\/\/sk.gorenje.com\/spotrebice\/vareni-a-peceni\/vestavne-pecici-trouby\/c\/gocook01\">vstavan\u00fdch r\u00farach<\/a> Gorenje v\u00e1m zabezpe\u010d\u00ed chrumkav\u00fa a zlatist\u00fa k\u00f4rku \u2013<strong> zdrav\u0161ie a jednoduch\u0161ie<\/strong>!<\/li>\n<li><strong>SmartDosing &#8211; <\/strong>G\u00e9l do <a href=\"https:\/\/sk.gorenje.com\/spotrebice\/myti-nadobi\/mycky\/c\/godish01\">um\u00fdva\u010dky riadu<\/a> sa v\u010faka tejto technol\u00f3gii <strong>d\u00e1vkuje automaticky<\/strong>. Sta\u010d\u00ed ho doplni\u0165 raz za 20 cyklov. U\u0161etr\u00edte \u010das, energiu aj \u010distiaci prostriedok.<\/li>\n<li><strong>StableHeat &#8211; <\/strong>Inovat\u00edvna technol\u00f3gia induk\u010dn\u00fdch <a href=\"https:\/\/sk.gorenje.com\/spotrebice\/vareni-a-peceni\/varne-desky\/c\/gocook02\">varn\u00fdch dosiek<\/a> zabezpe\u010duje rovnomern\u00e9 a stabiln\u00e9 rozlo\u017eenie tepla. V\u010faka tomu dosiahnete vynikaj\u00face v\u00fdsledky pri varen\u00ed a <strong>pe\u010den\u00ed bez v\u00fdkyvov teploty<\/strong>.<\/li>\n<li><strong>ConnectLife &#8211; <\/strong>V\u010faka tejto aplik\u00e1cii m\u00f4\u017eete svoje spotrebi\u010de <strong>ovl\u00e1da\u0165 prakticky odkia\u013eko\u013evek<\/strong>. Cez ConnectLife si v mobile pohodlne nastav\u00edte program na um\u00fdvanie nebo pranie a len sledujete aktu\u00e1lnu f\u00e1zu procesu. Aplik\u00e1cia v\u00e1s upozorn\u00ed na dokon\u010denie zvolen\u00e9ho programu, informuje v\u00e1s o m\u00ed\u0148an\u00ed sa prostriedku, alebo sa z nej dozviete o v\u00fdpadku pr\u00fadu \u010di inej poruche, ktor\u00e1 v\u00e1\u0161 spotrebi\u010d ne\u010dakanie zastav\u00ed.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-84227\" src=\"https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje2.webp\" alt=\"Technologie, kter\u00e9 usnad\u0148uj\u00ed \u017eivot\" width=\"1920\" height=\"1000\" srcset=\"https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje2.webp 1920w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje2-300x156.webp 300w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje2-1024x533.webp 1024w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje2-768x400.webp 768w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje2-1536x800.webp 1536w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje2-312x163.webp 312w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje2-520x271.webp 520w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h2>Mal\u00e9, ale mil\u00e9 a tak potrebn\u00e9<\/h2>\n<p>Okrem inov\u00e1ci\u00ed ukryt\u00fdch v jednotliv\u00fdch spotrebi\u010doch v\u00e1m Gorenje zjednodu\u0161\u00ed \u017eivot aj svojimi jedine\u010dn\u00fdmi men\u0161\u00edmi spotrebi\u010dmi. Mnoh\u00e9 z\u00a0nich s\u00fa priam <a href=\"https:\/\/sk.gorenje.com\/spotrebice\/designove-kolekce\">dizajnov\u00e9 k\u00fasky<\/a>, ktor\u00e9 sa stan\u00fa dokonalou ozdobou va\u0161ej kuchyne. Zna\u010dka v\u00e1s pote\u0161\u00ed spotrebi\u010dmi, ktor\u00e9 zjednodu\u0161ia <a href=\"https:\/\/sk.gorenje.com\/spotrebice\/vareni-a-peceni\/c\/gocook00\">varenie a pe\u010denie<\/a>, <a href=\"https:\/\/sk.gorenje.com\/spotrebice\/priprava-pokrmu\/c\/gofood00\">pr\u00edpravu pokrmov<\/a> od A do Z\u00a0aj celkov\u00fa <a href=\"https:\/\/sk.gorenje.com\/spotrebice\/domaci-a-osobni-pece-\/c\/gohome00\">starostlivos\u0165 o dom\u00e1cnos\u0165<\/a>.<\/p>\n<p><strong>Viac inform\u00e1ci\u00ed<\/strong> n\u00e1jdete na <a href=\"https:\/\/sk.gorenje.com\/\">sk.gorenje.com<\/a>.<\/p>\n<h2>O zna\u010dke spolo\u010dnosti<\/h2>\n<p>Zna\u010dka <strong>Gorenje<\/strong> bola zalo\u017een\u00e1 v roku 1950 v Slovinsku a patr\u00ed medzi popredn\u00fdch v\u00fdrobcov dom\u00e1cich spotrebi\u010dov v Eur\u00f3pe. Jej filozofia spo\u010d\u00edva v sp\u00e1jan\u00ed modern\u00fdch technol\u00f3gi\u00ed, dizajnu a praktickosti. V\u010faka inov\u00e1ci\u00e1m, ako s\u00fa SteamTech, NatureDry \u010di AdaptTech, pom\u00e1ha Gorenje svojim z\u00e1kazn\u00edkom \u017ei\u0165 jednoduch\u0161ie u\u017e 75 rokov. Zna\u010dka je navy\u0161e dlhodobo akt\u00edvna aj mimo sveta dom\u00e1cich spotrebi\u010dov \u2013 podporuje be\u017eeck\u00e9 preteky, h\u00e1dzan\u00fa a \u010fal\u0161ie \u0161portov\u00e9 aj komunitn\u00e9 aktivity. Gorenje tak nie je len s\u00fa\u010das\u0165ou dom\u00e1cnosti, ale aj ka\u017edodenn\u00e9ho \u017eivota svojich z\u00e1kazn\u00edkov.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zna\u010dka dom\u00e1cich spotrebi\u010dov Gorenje tohto roku oslavuje svoje 75. v\u00fdro\u010die a pri pr\u00edle\u017eitosti tohto v\u00fdznamn\u00e9ho jubilea si dopriala dar\u010dek v podobe region\u00e1lneho sloganu. Od tejto jesene preto na z\u00e1kazn\u00edkov na Slovensku \u010dak\u00e1 nov\u00e1 podoba sloganu v znen\u00ed \u201e\u017divot jednoducho\u201c, v \u010ceskej republike \u201e\u017divot jednodu\u0161e\u201c. Gorenje t\u00fdm potvrdzuje svoju dlhodob\u00fa filozofiu \u2013 zjednodu\u0161i\u0165 ka\u017edodenn\u00fd \u017eivot z\u00e1kazn\u00edkom&#8230;<\/p>\n","protected":false},"author":6,"featured_media":84313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1429],"tags":[4470,1256,1416,1337,11269],"class_list":["post-84312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky-sk","tag-gorenje-sk","tag-novinky-sk","tag-spotrebice","tag-technologie-sk","tag-zivot-jednoducho"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jednoduch\u0161\u00ed ka\u017edodenn\u00fd \u017eivot | Life Simplified<\/title>\n<meta name=\"description\" content=\"Zna\u010dka dom\u00e1cich spotrebi\u010dov Gorenje tohto roku oslavuje svoje 75. v\u00fdro\u010die a pri 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