{"id":82252,"date":"2025-06-02T10:24:12","date_gmt":"2025-06-02T10:24:12","guid":{"rendered":"https:\/\/lifesimplified.gorenje.com\/?p=82252"},"modified":"2025-06-03T08:22:01","modified_gmt":"2025-06-03T08:22:01","slug":"gorenje-oslavuje-75-rokov-na-trhu","status":"publish","type":"post","link":"https:\/\/lifesimplified.gorenje.com\/sk\/gorenje-oslavuje-75-rokov-na-trhu\/","title":{"rendered":"Gorenje oslavuje 75 rokov na trhu: Tradi\u010dn\u00e1 zna\u010dka s novou v\u00edziou pre bud\u00facnos\u0165"},"content":{"rendered":"

M\u00e1j 2025 – Gorenje, jedna z najikonickej\u0161\u00edch eur\u00f3pskych zna\u010diek dom\u00e1cich spotrebi\u010dov, oslavuje v\u00fdznamn\u00e9 jubileum \u2013 u\u017e 75 rokov pom\u00e1ha \u013eu\u010fom zjednodu\u0161ova\u0165 \u017eivot, \u010do vyjadruje aj jej motto: \u201e\u017divot jednoduch\u0161\u00ed\u201c<\/em><\/strong> \u2013 \u201eLife simplified\u201c<\/em><\/strong>. Od svojho zalo\u017eenia v roku 1950 zna\u010dka u\u0161la dlh\u00fd kus cesty, kedy sa z malej dielni v slovinskej obci Gorenje postupne vypracovala a\u017e na jedn\u00e9ho z l\u00eddrov na eur\u00f3pskom trhu. S viac ako 127 mili\u00f3nmi predan\u00fdch spotrebi\u010dov vo viac ako 60 krajin\u00e1ch sveta dnes Gorenje jednozna\u010dne patr\u00ed medzi k\u013e\u00fa\u010dov\u00fdch hr\u00e1\u010dov v oblasti inteligentn\u00e9ho a funk\u010dn\u00e9ho b\u00fdvania. Spotrebi\u010de zna\u010dky Gorenje sa \u010dasto objavuj\u00fa aj na popredn\u00fdch prie\u010dkach najpred\u00e1vanej\u0161\u00edch produktov bielej techniky. Kam sa t\u00e1to \u00faspe\u0161n\u00e1 zna\u010dka p\u00f4vodom zo Slovinska za tri \u0161tvrtiny storo\u010dia posunula a ak\u00e9 zmeny chyst\u00e1 tento rok?<\/p>\n

Z malej dielne k medzin\u00e1rodn\u00e9mu \u00faspechu<\/h2>\n

Hist\u00f3ria zna\u010dky za\u010dala skromne \u2013 v\u00fdrobou po\u013enohospod\u00e1rskych strojov v malom podniku. Z\u00e1sadn\u00fd m\u00ed\u013enik pri\u0161iel o osem rokov nesk\u00f4r, teda v roku 1958, kedy Gorenje uviedlo na trh svoj prv\u00fd spor\u00e1k<\/strong> na pevn\u00e9 palivo. Odvtedy spolo\u010dnos\u0165 r\u00fdchlo r\u00e1stla a v roku 1960 presunula v\u00fdrobu do mesta Velenje, ktor\u00e9 sa stalo jej trval\u00fdm s\u00eddlom. V s\u00fa\u010dasnosti m\u00e1 Gorenje najsilnej\u0161ie postavenie v regi\u00f3ne Adriatik s podielom na trhu pribli\u017ene 30 %. Od roku 2018, kedy sa Gorenje stalo s\u00fa\u010das\u0165ou skupiny Hisense<\/strong>, zna\u010dka v\u00fdrazne zr\u00fdchlila svoj technologick\u00fd rozvoj, roz\u0161\u00edrila p\u00f4sobnos\u0165 na nov\u00e9 trhy a upevnila svoje poz\u00edcie v z\u00e1padnej a v\u00fdchodnej Eur\u00f3pe. V roku 2024 dosiahla mimoriadne v\u00fdsledky v oblasti ve\u013ek\u00fdch dom\u00e1cich spotrebi\u010dov. Obsadila 2. miesto vo v\u00fdchodnej Eur\u00f3pe a 4. miesto v segmente varenia naprie\u010d celou Eur\u00f3pou. V s\u00fa\u010dasnosti pon\u00faka v svojom portf\u00f3liu nielen ve\u013ek\u00e9 dom\u00e1ce spotrebi\u010de, ale aj \u0161irok\u00e9 portf\u00f3lio pomocn\u00edkov z radov mal\u00fdch dom\u00e1cich spotrebi\u010dov, a to nielen do kuchyne, ale aj na upratovanie \u010di celkov\u00fa starostlivos\u0165 o dom\u00e1cnos\u0165.<\/p>\n

\"Gorenje<\/p>\n

Nov\u00fd komunika\u010dn\u00fd koncept kladie d\u00f4raz na autentickos\u0165<\/h2>\n

Pri pr\u00edle\u017eitosti oslavy 75. naroden\u00edn prich\u00e1dza Gorenje s nov\u00fdm komunika\u010dn\u00fdm konceptom, ktor\u00fd reflektuje premeny s\u00fa\u010dasnej spolo\u010dnosti a o\u010dak\u00e1vania mlad\u0161ej gener\u00e1cie<\/strong>. In\u00fdmi slovami: zna\u010dka sa chce pribl\u00ed\u017ei\u0165 skuto\u010dn\u00e9mu \u017eivotu svojich z\u00e1kazn\u00edkov. Nov\u00fd vizu\u00e1lny koncept preto kladie d\u00f4raz na autenticitu, skuto\u010dn\u00e9 em\u00f3cie a re\u00e1lne situ\u00e1cie<\/strong>. Fotografie zna\u010dky zachyt\u00e1vaj\u00fa spont\u00e1nne a prirodzen\u00e9 momenty z ka\u017edodenn\u00e9ho \u017eivota bez umel\u00fdch p\u00f3z. Nov\u00e1 identita zna\u010dky sa premieta aj do celkovej reklamy.<\/p>\n

V\u0161etky medi\u00e1lne kan\u00e1ly Gorenje teraz hovoria jedn\u00fdm jazykom, ktor\u00fd je priate\u013esk\u00fd, priamy a \u013eudsk\u00fd<\/strong>. \u201e\u017dijeme v srdci domova a ka\u017edodenn\u00e9ho \u017eivota. Ako zna\u010dka pon\u00fakame dom\u00e1cnostiam zmyslupln\u00fa podporu v podobe kvalitn\u00fdch spotrebi\u010dov, ktor\u00e9 zjednodu\u0161uj\u00fa be\u017en\u00e9 dom\u00e1ce povinnosti. Vizu\u00e1lny a slovn\u00fd \u0161t\u00fdl zna\u010dky je preto viac ako kedyko\u013evek predt\u00fdm\u00a0 zameran\u00fd na pozit\u00edvne em\u00f3cie spojen\u00e9 s jednoduchos\u0165ou dom\u00e1cich pr\u00e1c, ktor\u00fa do \u017eivote z\u00e1kazn\u00edkov prin\u00e1\u0161aj\u00fa pr\u00e1ve na\u0161e spotrebi\u010de,\u201c <\/em>vysvet\u013euje Sylva B\u00e9brov\u00e1, brand mana\u017e\u00e9rka zna\u010dky Gorenje CZ\/SK.<\/p>\n

\"\"Nov\u00e1 komunik\u00e1cia zna\u010dky Gorenje sa opera o z\u00e1kladn\u00fd benefit danej kateg\u00f3rie s cie\u013eom zjednodu\u0161i\u0165 \u017eivot ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi<\/strong> a dopria\u0165 mu viac \u010dasu pre seba. \u201eZ\u00e1rove\u0148 chcem osl\u00e1vi\u0165 na\u0161e 75. v\u00fdro\u010die prostredn\u00edctvom <\/em>brandovej image kampane<\/em><\/a> s dar\u010dekmi pre na\u0161ich z\u00e1kazn\u00edkov, s\u00fa\u0165a\u017eami a siln\u00fdm medi\u00e1lnym pokryt\u00edm s komunik\u00e1ciou \u201eGorenje \u2013 jednoducho neodolate\u013en\u00e1 u\u017e 75 rokov<\/strong>,\u201c <\/em>dod\u00e1va brand mana\u017e\u00e9rka Sylva B\u00e9brov\u00e1.<\/p>\n

Inov\u00e1cie, ktor\u00e9 \u013eu\u010fom naozaj pom\u00e1haj\u00fa<\/h2>\n

V\u0161etky produkty zna\u010dky Gorenje s\u00fa navrhnut\u00e9 s cie\u013eom maxim\u00e1lne zjednodu\u0161i\u0165 \u013eu\u010fom ich ka\u017edodenn\u00e9 \u00falohy. Zna\u010dka preto pon\u00faka spotrebi\u010de s pokro\u010dil\u00fdmi funkciami, ktor\u00e9 \u0161etria \u010das, energiu a prin\u00e1\u0161aj\u00fa pou\u017e\u00edvate\u013eom \u010do najlep\u0161ie v\u00fdsledky v rekordnom \u010dase. \u201e\u010ci u\u017e ide o parn\u00e9 programy na pranie a su\u0161enie, antibakteri\u00e1lne um\u00fdvanie riadu alebo inteligentn\u00e9 induk\u010dn\u00e9 varn\u00e9 dosky s flexibiln\u00fdmi z\u00f3nami a intuit\u00edvnou detekciou riadu \u2013 ka\u017ed\u00fd detail m\u00e1 v Gorenje svoj zmysel,\u201c<\/em> potvrdzuje Jana Neuszerov\u00e1, \u0161pecialistka produktov\u00e9ho marketingu pre CZ\/SK. Pod\u013ea nej hr\u00e1 v\u00fdznamn\u00fa \u00falohu v inov\u00e1ci\u00e1ch aj platforma ConnectLife<\/strong>, ktor\u00e1 umo\u017e\u0148uje vzdialen\u00e9 ovl\u00e1danie spotrebi\u010dov \u2013 ich monitoring, diagnostiku, pr\u00edstup k receptom, n\u00e1vodom a personalizovan\u00e9mu obsahu prostredn\u00edctvom inteligentn\u00e9ho telef\u00f3nu.<\/p>\n

Udr\u017eate\u013enos\u0165 je \u00faplnou samozrejmos\u0165ou<\/h2>\n

Okrem inteligentn\u00fdch technol\u00f3gi\u00ed je jedn\u00fdm z pilierov zna\u010dky aj udr\u017eate\u013enos\u0165 v\u0161etk\u00fdch spotrebi\u010dov. Gorenje z\u00e1merne vyu\u017e\u00edva recyklovan\u00e9 materi\u00e1ly, zni\u017euje spotrebu vody a energi\u00ed<\/strong> a minimalizuje uhl\u00edkov\u00fa stopu. \u201eZav\u00e1dzame aj plne recyklovate\u013en\u00e9 obaly, optimalizujeme dopravu a aktu\u00e1lne recyklujeme 96 % odpadu, ktor\u00fd vznik\u00e1 vo v\u00fdrobe. D\u00f4kazom je aj strieborn\u00e1 medaila EcoVadis 2024 a certifik\u00e1t Green Star 2023. Obe ocenenia potvrdzuj\u00fa n\u00e1\u0161 z\u00e1v\u00e4zok vo\u010di zodpovedn\u00e9mu podnikaniu,\u201c<\/em> dod\u00e1va marketingov\u00e1 riadite\u013eka Gorenje real. s\u00a0r. o. Regina Netolick\u00e1.<\/p>\n

\"GorenjeV\u00edzia inteligentnej a ekologickej bud\u00facnosti<\/h2>\n

Do nasleduj\u00facich rokov preto zna\u010dka Gorenje smeruje s jasnou v\u00edziou \u2013 urobi\u0165 dom\u00e1cnosti inteligentnej\u0161\u00edmi, personalizovanej\u0161\u00edmi a ekologickej\u0161\u00edmi. Spotrebi\u010de by sa pre n\u00e1s mali sta\u0165 spo\u013eahliv\u00fdmi partnermi na ka\u017ed\u00fd de\u0148. Zna\u010dka sa preto akt\u00edvne zap\u00e1ja aj do spolo\u010densk\u00e9ho \u017eivota, a to ako dlhodob\u00fd partner \u0161portov\u00fdch podujat\u00ed<\/strong>, vr\u00e1tane Majstrovstiev Eur\u00f3py v h\u00e1dzanej 2024, alebo bl\u00ed\u017eiaceho sa FIFA Club World Cup 2025<\/a>.<\/p>\n

O zna\u010dke Gorenje:<\/h2>\n

Zna\u010dka Gorenje vznikla v roku 1950 v Slovinsku a je s\u00fa\u010das\u0165ou skupiny Hisense Group. \u0160pecializuje sa na v\u00fdrobu dizajnovo atrakt\u00edvnych, kvalitn\u00fdch a inovat\u00edvnych dom\u00e1cich spotrebi\u010dov. Jej poslanie \u201eLife Simplified\u201c, teda \u201e\u017divot jednoducho\u201c, znamen\u00e1 prin\u00e1\u0161a\u0165 zmyslupln\u00e9 rie\u0161enia pre jednoduch\u0161\u00ed a udr\u017eate\u013enej\u0161\u00ed ka\u017edodenn\u00fd \u017eivot.<\/p>\n

Viac na: <\/strong>sk.gorenje.com<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00e1j 2025 – Gorenje, jedna z najikonickej\u0161\u00edch eur\u00f3pskych zna\u010diek dom\u00e1cich spotrebi\u010dov, oslavuje v\u00fdznamn\u00e9 jubileum \u2013 u\u017e 75 rokov pom\u00e1ha \u013eu\u010fom zjednodu\u0161ova\u0165 \u017eivot, \u010do vyjadruje aj jej motto: \u201e\u017divot jednoduch\u0161\u00ed\u201c \u2013 \u201eLife simplified\u201c. Od svojho zalo\u017eenia v roku 1950 zna\u010dka u\u0161la dlh\u00fd kus cesty, kedy sa z malej dielni v slovinskej obci Gorenje postupne vypracovala a\u017e…<\/p>\n","protected":false},"author":6,"featured_media":82308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1429],"tags":[1191,4470,1256,1416],"class_list":["post-82252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky-sk","tag-domov-sk","tag-gorenje-sk","tag-novinky-sk","tag-spotrebice"],"yoast_head":"\nGorenje oslavuje 75 rokov na trhu | Gorenje blog<\/title>\n<meta name=\"description\" content=\"U\u017e 75 rokov m\u00e1 Gorenje jasn\u00fa v\u00edziu: urobi\u0165 \u013eu\u010fom ka\u017edodenn\u00fd \u017eivot jednoduch\u0161\u00edm. 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