{"id":74440,"date":"2024-08-02T07:42:53","date_gmt":"2024-08-02T07:42:53","guid":{"rendered":"https:\/\/lifesimplified.gorenje.com\/?p=74440"},"modified":"2024-08-05T09:51:23","modified_gmt":"2024-08-05T09:51:23","slug":"sprava-o-udrzatelnosti-spolocnosti-gorenje-rok-majstrovstva-v-efektivnosti","status":"publish","type":"post","link":"https:\/\/lifesimplified.gorenje.com\/sk\/sprava-o-udrzatelnosti-spolocnosti-gorenje-rok-majstrovstva-v-efektivnosti\/","title":{"rendered":"Spr\u00e1va o udr\u017eate\u013enosti spolo\u010dnosti Gorenje: Rok majstrovstva v efekt\u00edvnosti"},"content":{"rendered":"

Gorenje \u00faspe\u0161ne integruje efekt\u00edvnos\u0165 a zodpovednos\u0165 do svojich cie\u013eov, procesov a iniciat\u00edv. Tento pr\u00edstup je hnacou silou jej \u00fasilia vyr\u00e1ba\u0165 udr\u017eate\u013enej\u0161ie dom\u00e1ce spotrebi\u010de a spotrebn\u00fa elektroniku. Spolo\u010dnos\u0165 chce \u00eds\u0165 pr\u00edkladom a uk\u00e1za\u0165, \u017ee environment\u00e1lna zodpovednos\u0165 a prev\u00e1dzkov\u00e1 efekt\u00edvnos\u0165 m\u00f4\u017eu \u00faspe\u0161ne fungova\u0165 spolo\u010dne.<\/strong><\/p>\n

\u00a0<\/strong>U\u017e od svojho zalo\u017eenia pred takmer 75 rokmi kladie spolo\u010dnos\u0165 Gorenje (dnes s\u00fa\u010das\u0165 Hisense Europe) ve\u013ek\u00fd d\u00f4raz na environment\u00e1lnu a spolo\u010densk\u00fa zodpovednos\u0165. Spolo\u010dnos\u0165 Gorenje bola prvou firmou v Slovinsku, ktor\u00e1 sa dobrovo\u013ene zapojila do syst\u00e9mu EMAS \u2013 ten vy\u017eaduje, aby spolo\u010dnosti sp\u013a\u0148ali e\u0161te pr\u00edsnej\u0161ie environment\u00e1lne normy, ako s\u00fa normy predp\u00edsan\u00e9 syst\u00e9mom environment\u00e1lneho mana\u017e\u00e9rstva ISO14001. To viedlo k v\u00fdrazn\u00e9mu zlep\u0161eniu \u00fa\u010dinnosti spotrebi\u010dov. Napr\u00edklad dne\u0161n\u00e9 pr\u00e1\u010dky spotrebuj\u00fa o 60 % menej energie a o 70 % menej vody ako spotrebi\u010de pou\u017e\u00edvan\u00e9 e\u0161te pred nieko\u013ek\u00fdmi rokmi.<\/p>\n

\"Zpr\u00e1va<\/p>\n

Z\u00e1v\u00e4zok k udr\u017eate\u013enosti sa odr\u00e1\u017ea aj v sponzorstve. Spolo\u010dnos\u0165 Gorenje dlhodobo podporuje h\u00e1dzan\u00fa a je ofici\u00e1lnym partnerom h\u00e1dzan\u00e1rskeho \u0161ampion\u00e1tu EHF EURO mu\u017eov a \u017eien. T\u00e1to iniciat\u00edva pod\u010diarkuje z\u00e1v\u00e4zok spolo\u010dnosti Gorenje k rovnosti a inkl\u00fazii a z\u00e1rove\u0148 roz\u0161iruje dosah posolstva udr\u017eate\u013enosti na \u0161ir\u0161ie publikum. Podpora \u0161portov\u00fdch podujat\u00ed preto nie je len platformou na posilnenie zna\u010dky Gorenje – je to aj pr\u00edle\u017eitos\u0165 na propag\u00e1ciu udr\u017eate\u013en\u00fdch hodn\u00f4t a zv\u00fd\u0161enie povedomia o k\u013e\u00fa\u010dovej \u00falohe zodpovedn\u00fdch invest\u00edci\u00ed pre bud\u00facnos\u0165 na\u0161ej plan\u00e9ty.<\/p>\n

Proakt\u00edvny z\u00e1v\u00e4zok k udr\u017eate\u013en\u00e9mu rozvoju potvrdzuje aj druh\u00e1 strieborn\u00e1 medaila EcoVadis. Toto medzin\u00e1rodne uzn\u00e1van\u00e9 hodnotenie podnikov zara\u010fuje spolo\u010dnos\u0165 Gorenje medzi 11 % najlep\u0161\u00edch spolo\u010dnost\u00ed.<\/p>\n

Pri v\u00fdvoji spotrebi\u010dov sa spolo\u010dnos\u0165 Gorenje zamerala na zlep\u0161enia v troch k\u013e\u00fa\u010dov\u00fdch oblastiach:<\/p>\n

    \n
  1. energetick\u00e1 \u00fa\u010dinnos\u0165 spotrebi\u010dov,<\/li>\n
  2. v\u00fdvoj recyklovate\u013en\u00fdch obalov a optimaliz\u00e1cia rozsahu u\u017e\u00edvate\u013esk\u00fdch pr\u00edru\u010diek a<\/li>\n
  3. udr\u017eate\u013en\u00fd dizajn spotrebi\u010dov.<\/li>\n<\/ol>\n

    Gorenje prist\u00fapilo k prehodnoteniu dizajnu vyr\u00e1ban\u00fdch spotrebi\u010dov s cie\u013eom lep\u0161ie ich integrova\u0165 do obehov\u00e9ho hospod\u00e1rstva. Odstr\u00e1nen\u00edm dekorat\u00edvnych prvkov, pou\u017eit\u00edm \u010distej\u0161\u00edch materi\u00e1lov, uprednostnen\u00edm rozoberate\u013en\u00fdch spojov a zn\u00ed\u017een\u00edm spotreby materi\u00e1lu sa zn\u00ed\u017eili v\u00fdrobn\u00e9 a servisn\u00e9 n\u00e1klady, \u010d\u00edm sa spotrebi\u010de \u013eah\u0161ie recykluj\u00fa a op\u00e4tovne pou\u017e\u00edvaj\u00fa. Na z\u00e1klade normy EN45554:2020 spolo\u010dnos\u0165 vyv\u00edja metodiku hodnotenia opravite\u013enosti, ktor\u00e1 umo\u017e\u0148uje kvantifikova\u0165 opravite\u013enos\u0165 a rozlo\u017eite\u013enos\u0165 v\u00fdrobkov.<\/p>\n

    Energetick\u00e1 \u00fa\u010dinnos\u0165<\/h2>\n

    Jednou z k\u013e\u00fa\u010dov\u00fdch v\u00fdziev prebiehaj\u00faceho v\u00fdvoja je zlep\u0161enie energetickej \u00fa\u010dinnosti spotrebi\u010dov, \u010do zah\u0155\u0148a zlep\u0161enie vlastnost\u00ed spotrebi\u010dov pod\u013ea energetick\u00fdch \u0161t\u00edtkov. V roku 2023 sa spolo\u010dnos\u0165 zamerala na v\u00fdvoj rie\u0161en\u00ed na monitorovanie spotreby prostredn\u00edctvom vlastnej mobilnej aplik\u00e1cie, ktor\u00e1 umo\u017e\u0148uje pripojenie spotrebi\u010dov a je ur\u010den\u00e1 predov\u0161etk\u00fdm na vzdialen\u00e9 pou\u017e\u00edvanie. K\u013e\u00fa\u010dovou funkciou, ktor\u00fa aplik\u00e1cia pon\u00faka, je aj informovanie pou\u017e\u00edvate\u013eov o zni\u017eovan\u00ed spotreby a o tom, ako spotrebi\u010de vyu\u017e\u00edva\u0165 efekt\u00edvnej\u0161ie, vr\u00e1tane monitorovania spotreby.<\/p>\n

    V\u00fdvoj recyklovate\u013en\u00fdch obalov<\/h2>\n

    Spolo\u010dnos\u0165 sa zameriava aj na alternat\u00edvne obalov\u00e9 rie\u0161enia, ktor\u00e9 by nahradili polystyr\u00e9nov\u00e9 obaly pre v\u0161etky kateg\u00f3rie ve\u013ek\u00fdch dom\u00e1cich spotrebi\u010dov. Hlavn\u00e9 probl\u00e9my, ktor\u00e9 spoma\u013euj\u00fa zav\u00e1dzanie tak\u00fdchto obalov, sa t\u00fdkaj\u00fa vy\u0161\u0161\u00edch v\u00fdrobn\u00fdch n\u00e1kladov, vysok\u00fdch intern\u00fdch po\u017eiadaviek na testovanie odolnosti obalov po\u010das prepravy, ako aj legislat\u00edvnych po\u017eiadaviek, ktor\u00e9 sa v jednotliv\u00fdch krajin\u00e1ch l\u00ed\u0161ia.<\/p>\n

    Optimaliz\u00e1cia n\u00e1vodu na pou\u017eitie<\/h2>\n

    Optimaliz\u00e1cia n\u00e1vodov na pou\u017eitie je projekt, ktor\u00e9ho cie\u013eom je postupne zavies\u0165 dvojit\u00fd n\u00e1vod na pou\u017eitie: krat\u0161iu tla\u010den\u00fa verziu a dlh\u0161iu digit\u00e1lnu verziu. V\u0161etky potrebn\u00e9 inform\u00e1cie o bezpe\u010dnostn\u00fdch opatreniach, in\u0161tal\u00e1cii a z\u00e1kladnom pou\u017e\u00edvan\u00ed s\u00fa uveden\u00e9 v krat\u0161ej tla\u010denej verzii, ktor\u00e1 sa dod\u00e1va so spotrebi\u010dmi. Dlh\u0161ia verzia, ku ktorej maj\u00fa pou\u017e\u00edvatelia pr\u00edstup prostredn\u00edctvom odkazu v tla\u010denom n\u00e1vode a ktor\u00e1 je k dispoz\u00edcii v digit\u00e1lnej podobe, obsahuje v\u0161etky \u010fal\u0161ie inform\u00e1cie. T\u00fdmto sp\u00f4sobom spolo\u010dnos\u0165 zabezpe\u010duje, aby pou\u017e\u00edvatelia mali pr\u00edstup ku v\u0161etk\u00fdm potrebn\u00fdm inform\u00e1ci\u00e1m naraz, ale z\u00e1rove\u0148 zni\u017euje v\u00fdrobn\u00e9 n\u00e1klady a vplyv na \u017eivotn\u00e9 prostredie vypl\u00fdvaj\u00faci zo spotreby materi\u00e1lu a n\u00e1sledn\u00e9ho odpadu.<\/p>\n

    Viac inform\u00e1ci\u00ed: <\/strong>sk.gorenje.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Gorenje \u00faspe\u0161ne integruje efekt\u00edvnos\u0165 a zodpovednos\u0165 do svojich cie\u013eov, procesov a iniciat\u00edv. Tento pr\u00edstup je hnacou silou jej \u00fasilia vyr\u00e1ba\u0165 udr\u017eate\u013enej\u0161ie dom\u00e1ce spotrebi\u010de a spotrebn\u00fa elektroniku. Spolo\u010dnos\u0165 chce \u00eds\u0165 pr\u00edkladom a uk\u00e1za\u0165, \u017ee environment\u00e1lna zodpovednos\u0165 a prev\u00e1dzkov\u00e1 efekt\u00edvnos\u0165 m\u00f4\u017eu \u00faspe\u0161ne fungova\u0165 spolo\u010dne. \u00a0U\u017e od svojho zalo\u017eenia pred takmer 75 rokmi kladie spolo\u010dnos\u0165 Gorenje (dnes s\u00fa\u010das\u0165…<\/p>\n","protected":false},"author":6,"featured_media":74435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1429],"tags":[1435,4470,1256,9305,1416,1337],"class_list":["post-74440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky-sk","tag-dizajn","tag-gorenje-sk","tag-novinky-sk","tag-ocenenie","tag-spotrebice","tag-technologie-sk"],"yoast_head":"\nSpr\u00e1va o udr\u017eate\u013enosti spolo\u010dnosti | Gorenje blog<\/title>\n<meta name=\"description\" content=\"Gorenje integruje efektivitu do 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