{"id":5591,"date":"2020-10-27T15:20:50","date_gmt":"2020-10-27T15:20:50","guid":{"rendered":"https:\/\/lifesimplified.gorenje.com\/?p=5591"},"modified":"2020-10-27T15:20:50","modified_gmt":"2020-10-27T15:20:50","slug":"vznik-domacich-spotrebicov-a-pribeh-spolocnosti-gorenje","status":"publish","type":"post","link":"https:\/\/lifesimplified.gorenje.com\/sk\/vznik-domacich-spotrebicov-a-pribeh-spolocnosti-gorenje\/","title":{"rendered":"Vznik dom\u00e1cich spotrebi\u010dov a pr\u00edbeh spolo\u010dnosti Gorenje"},"content":{"rendered":"

Spome\u0148te si na v\u0161etky letn\u00e9 v\u00fdlety a dobrodru\u017estvo, kedy ste pop\u00edjali osvie\u017euj\u00face ovocn\u00e9 n\u00e1poje a schov\u00e1vali sa do tie\u0148a v\u00a0parnom dni a chladili sa d\u00fa\u0161kami studenej vody.<\/p>\n

V\u0161etko tak\u00e9to pote\u0161enie m\u00f4\u017eeme za\u017ei\u0165 v\u010faka\u00a0nenahradite\u013en\u00e9mu dom\u00e1cemu spotrebi\u010du – chladni\u010dke\u00a0<\/strong>– ktor\u00e1 udr\u017e\u00ed na\u0161e jedlo \u010derstv\u00e9 po cel\u00e9 dni alebo dokonca t\u00fd\u017edne a v hor\u00facom letnom dni n\u00e1s poct\u00ed lahodn\u00fa zmrzlinou.\u00a0Taktie\u017e\u00a0zabra\u0148uje \u0161\u00edreniu mnoh\u00fdch chor\u00f4b, ktor\u00e9 s\u00fa pren\u00e1\u0161an\u00e9 prostredn\u00edctvom potrav\u00edn<\/strong>, preto\u017ee\u00a0spoma\u013euje\u00a0rast bakt\u00e9ri\u00ed pri ni\u017e\u0161\u00edch teplot\u00e1ch.\u00a0\u00a0<\/strong><\/p>\n

Pr\u00edbeh chladni\u010dky je obzvl\u00e1\u0161\u0165 fascinuj\u00faci, preto\u017ee\u00a0prv\u00e9 z\u00e1znamy o chladen\u00ed sa datuj\u00fa o viac ako 3\u00a0000 rokov sp\u00e4\u0165\u00a0<\/strong>– aj vtedy \u013eudia evidentne vedeli, \u017ee ur\u010dit\u00e9 jedla musia by\u0165 jednoducho ulo\u017een\u00e9 na chladnom mieste.\u00a0\u00a0\u00a0<\/strong><\/p>\n

Ako sme\u00a0vlastne za\u010dali\u00a0jedlo\u00a0chladi\u0165?<\/h2>\n

U\u017e v roku 1000 pred na\u0161\u00edm letopo\u010dtom \u010c\u00ed\u0148ania\u00a0vyr\u00e1bali \u013ead, aby udr\u017eali jedlo \u010derstv\u00e9.\u00a0<\/strong>O\u00a0500 rokov nesk\u00f4r Egyp\u0165ania a Indovia za chladn\u00fdch noc\u00ed\u00a0menili\u00a0vodu na \u013ead v hlinen\u00fdch n\u00e1dob\u00e1ch.\u00a0Gr\u00e9ci, Rimania a Hebrejci\u00a0skladovali sneh v jaskyniach a pokryli ho r\u00f4znymi izola\u010dn\u00fdmi materi\u00e1lmi,\u00a0<\/strong>aby bola zaisten\u00e1 jeho najdlh\u0161ia mo\u017en\u00e1 ochrana.\u00a0Na r\u00f4znych miestach\u00a0Eur\u00f3py\u00a0po\u010das 17.\u00a0storo\u010dia sa zistilo, \u017ee\u00a0so\u013e\u00a0rozpusten\u00e1\u00a0vo vode\u00a0tvor\u00ed chladnej\u0161ie podmienky a m\u00f4\u017ee by\u0165 preto pou\u017e\u00edvan\u00e1 na\u00a0v\u00fdrobu \u013eadu.\u00a0Eur\u00f3pania v zime zbierali \u013ead, nasypali na neho so\u013e a mesiace ho skladovali v podzem\u00ed.\u00a0Nesk\u00f4r dokonca za\u010dali vyr\u00e1ba\u0165\u00a0dreven\u00e9 debny potiahnut\u00e9 c\u00ednom alebo zinkom a izola\u010dn\u00fdmi materi\u00e1lmi,\u00a0<\/strong>ako je korok, piliny alebo morsk\u00e9 riasy, aby ich n\u00e1sledne naplnili \u013eadom a potravinami, ktor\u00e9 chceli uchova\u0165 v chlade.<\/p>\n

Modern\u00e1 verzia chladni\u010dky\u00a0– umel\u00e9 chladenie<\/h3>\n

Vzh\u013eadom na to, \u017ee skladovanie \u013eadu bolo tak\u00a0pohodln\u00e9,\u00a0vystala\u00a0\u010doskoro potreba e\u0161te rozsiahlej\u0161ieho a jednoduch\u0161ieho procesu chladenia.\u00a0V\u00fdsledkom bolo, \u017ee sa vedci z cel\u00e9ho sveta sna\u017eili t\u00fato\u00a0vec\u00a0dom\u00e1cnostiam\u00a0trochu u\u013eah\u010di\u0165.\u00a0Prv\u00e9mu, komu sa to podarilo, bol\u00a0\u0160k\u00f3t William Cullen, ktor\u00fd v roku 1748\u00a0<\/strong>vyna\u0161iel umel\u00e9 chladenie absorbovan\u00edm tepla z okolit\u00e9ho vzduchu.\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n

\u013dadov\u00e9 truhly<\/h3>\n

Skuto\u010dn\u00e9 chladiace zariadenie bolo na trh uveden\u00e9 a\u017e o nie\u010do menej ako 100 rokov nesk\u00f4r, ale v tom \u010dase neboli chladni\u010dky v s\u00fakromn\u00fdch domoch z\u010faleka tak \u0161iroko vyu\u017e\u00edvan\u00e9 ako dnes, preto\u017ee ich v\u00fdroba bola pr\u00edli\u0161 n\u00e1kladn\u00e1, ne\u017e aby bola vhodn\u00e1 pre be\u017en\u00e9 ka\u017edodenn\u00e9 pou\u017eitie.\u00a0V tej dobe \u013eudia skladovali r\u00fdchlo sa kaziace potraviny v jednoduch\u00fdch dreven\u00fdch debn\u00e1ch, ktor\u00e9\u00a0obsahovali bloky \u013eadu a boli vyroben\u00e9 z izola\u010dn\u00fdch materi\u00e1lov, \u010do vysvet\u013euje p\u00f4vod v\u00fdrazu „\u013eadov\u00e1 truhla“,\u00a0<\/strong>ktor\u00fd pou\u017e\u00edvame dodnes.\u00a0\u00a0\u00a0<\/strong><\/p>\n

K\u013e\u00fa\u010dov\u00fa \u00falohu vo v\u00fdvoji modernej chladni\u010dky zohral\u00a0nemeck\u00fd vedec Carl von Linde,\u00a0<\/strong>ktor\u00fd vyn\u00e1lezom postupu skvapal\u0148ovanie plynu v\u00fdznamne ovplyvnil n\u00e1sledn\u00fd pokrok v technick\u00fdch a chemick\u00fdch aspektoch chladiaceho procesu.\u00a0Ten\u00a0tie\u017e\u00a0prispel tomu, aby sa\u00a0chladni\u010dka stala\u00a0s\u00fa\u010das\u0165ou \u0161tandardnej v\u00fdbavy v s\u00fakromn\u00fdch dom\u00e1cnostiach<\/strong>.\u00a0Jeho n\u00e1lezy viedli k vyn\u00e1lezu prvej spo\u013eahlivej a efekt\u00edvnej chladni\u010dky, ktor\u00e1 pou\u017e\u00edvala stla\u010den\u00fd amoniak.\u00a0Prv\u00e9 chladni\u010dky pre dom\u00e1ce pou\u017eitie boli\u00a0zaveden\u00e9\u00a0na za\u010diatku 20.storo\u010dia.\u00a0Z\u00e1sadn\u00fd\u00a0prielom\u00a0sa stal\u00a0v\u00a0roku\u00a01950<\/strong>, kedy asi 80 percent americk\u00fdch dom\u00e1cnost\u00ed vlastnilo\u00a0chladni\u010dku.\u00a0T\u00e1to \u00e9ra bola skuto\u010dne ve\u013emi zvl\u00e1\u0161tna, preto\u017ee\u00a0tie\u017e vytvorila pr\u00edbeh najd\u00f4le\u017eitej\u0161ej slovinskej i glob\u00e1lnej spolo\u010dnosti<\/strong>.\u00a0\u00a0<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong>\u00a0\u00a0\u00a0<\/strong><\/p>\n

Pr\u00edbeh slovinsk\u00e9ho Gorenje<\/h2>\n

V\u0161etko to za\u010dalo\u00a0na jar 1950, v malej dielni,\u00a0<\/strong>kde a\u0161piruj\u00faci a odhodlan\u00fd t\u00edm mlad\u00fdch nad\u0161encov za\u010dal vyr\u00e1ba\u0165 dom\u00e1ce spotrebi\u010de.\u00a0Pravdepodobne sa neodv\u00e1\u017eili sn\u00edva\u0165, \u017ee sa z\u00a0ich projektu\u00a0jedn\u00e9ho d\u0148a\u00a0stane\u00a0spolo\u010dnos\u0165 s glob\u00e1lnym dosahom<\/strong>.\u00a0Moment\u00e1lne, po 70 rokoch, tu pracuje viac ako 50 000 zamestnancov.<\/strong><\/p>\n

V\u0161etko za\u010dalo\u00a0v\u00fdrobou vari\u010dov<\/h3>\n

V roku 1958\u00a0za\u010dalo\u00a0Gorenje<\/a>\u00a0vyr\u00e1ba\u0165 spor\u00e1ky a pece na tuh\u00e9 paliv\u00e1 s n\u00e1zvom „Tobi“.\u00a0V\u00fdroba sa\u00a0ale\u00a0\u010doskoro presunula na elektrick\u00e9 modely.<\/strong>\u00a0Gorenje za\u010dalo\u00a0roz\u0161irova\u0165 svoju sie\u0165 v roku 1965, kedy ako prv\u00fd poskytovate\u013e pr\u00e1\u010dok v vtedaj\u0161ej Juhosl\u00e1vii za\u010dalo vyr\u00e1ba\u0165 prv\u00e9 licencovan\u00e9 automatick\u00e9 pr\u00e1\u010dky pre taliansku zna\u010dku Rex Zanussi a len o dva roky nesk\u00f4r za\u010dala v\u00fdrobu svojej vlastnej zna\u010dky.\u00a0T\u00edm \u010doskoro zistil, \u017ee ponuka ve\u013ek\u00fdch dom\u00e1cich spotrebi\u010dov nie je \u00fapln\u00e1 bez chladiacich zariaden\u00ed.\u00a0V\u00a060. rokoch\u00a0preto za\u010dala improvizovan\u00fa v\u00fdrobu kompresorovej chladni\u010dky po vzore\u00a0tej\u00a0franc\u00fazskej.<\/p>\n

T\u00edm si bol vedom\u00fd d\u00f4le\u017eitosti vynikaj\u00faceho servisu<\/h3>\n

Spotrebi\u010de boli v mnoh\u00fdch dom\u00e1cnostiach pr\u00ed\u010dinou nepohodlia, preto\u017ee \u013eudia neboli dostato\u010dne informovan\u00ed o ich technick\u00fdch aspektoch, a preto Gorenje\u00a0zaviedlo progres\u00edvne navrhnut\u00fa a flexibiln\u00fa oprav\u00e1rensk\u00fa slu\u017ebu<\/strong>.\u00a0Slu\u017eba sa s\u00fastredila na nadv\u00e4zovanie a rozv\u00edjanie skuto\u010dn\u00fdch kontaktov so svojimi klientmi, \u010do sa uk\u00e1zalo ako z\u00e1sadn\u00fd obchodn\u00fd model.\u00a0Gorenje je dodnes zn\u00e1me svojou\u00a0z\u00e1kazn\u00edckou z\u00e1klad\u0148ou a poskytovan\u00fdm servisom.<\/strong><\/p>\n

Nielen technol\u00f3gia, ale skuto\u010dn\u00fd dizajn<\/h3>\n

Gorenje bolo v\u017edy zn\u00e1me svoj\u00edm\u00a0vlastn\u00fdm\u00a0dizajnom a pravideln\u00fa spolupr\u00e1cou s prvotriednymi dizajn\u00e9rmi.\u00a0<\/strong>Na za\u010diatku roka 2000, bola prvou spolo\u010dnos\u0165ou v obore,\u00a0spolupracuj\u00faca\u00a0s uzn\u00e1van\u00fdm\u00a0grafick\u00fdm\u00a0\u0161t\u00fadiom\u00a0Pininfarina.\u00a0Nesk\u00f4r Gorenje prizvalo k spolupr\u00e1ci\u00a0na zauj\u00edmav\u00fdch projektoch aj\u00a0in\u00e9 zvu\u010dn\u00e9 men\u00e1 dizajnov\u00e9ho sveta, okrem in\u00e9ho Karima Rashida, Ita Morabito (zna\u010dka Ora-\u00cfto), Niku Zupanc \u010di Philippa\u00a0Starcka.\u00a0Gorenje tie\u017e spolupracuje\u00a0sa\u00a0zna\u010dkou Volkswagen a vyr\u00e1ba\u00a0<\/strong>modely\u00a0chladni\u010diek\u00a0<\/strong><\/a>zo\u00a0\u0161peci\u00e1lnej ed\u00edcie Gorenje Retro.\u00a0<\/em><\/strong>T\u00edm si ve\u013emi skoro uvedomil d\u00f4le\u017eitos\u0165 estetiky, a\u00a0preto pred 50 rokmi zalo\u017eil oddelenie intern\u00e9ho dizajnu.\u00a0Preto\u017ee\u00a0hlavn\u00fdm cie\u013eom\u00a0Gorenje\u00a0bol u\u017e\u00edvate\u013esky pr\u00edvetiv\u00fd dizajn, nesk\u00f4r za\u010dalo spolupracova\u0165 s popredn\u00fdmi dizajnov\u00fdmi \u0161t\u00fadiu.<\/p>\n

\u010cerstv\u00e9 jedlo = by\u0165 zdrav\u00fdm a \u0161\u0165astn\u00fdm<\/h2>\n

Najv\u00e4\u010d\u0161\u00ed svetov\u00ed inov\u00e1tori u\u017e 3\u00a0000 rokov vedia, ak\u00e9 d\u00f4le\u017eit\u00e9 je \u010derstv\u00e9 jedlo pre na\u0161e zdravie a pohodlie \u017eivota.\u00a0V\u010faka inovat\u00edvnym objavom d\u00f4le\u017eit\u00fdch vedcov, ako s\u00fa\u00a0Cullen a Linde, m\u00f4\u017eeme skladova\u0165 potraviny nieko\u013eko t\u00fd\u017ed\u0148ov bez\u00a0\u0161peci\u00e1lnej\u00a0starostlivosti.\u00a0<\/strong>Slovinci tak m\u00f4\u017eu\u00a0by\u0165 hrd\u00ed na spolo\u010dnos\u0165, ktor\u00e1\u00a0je svetov\u00fdm v\u00fdrobcom chladni\u010diek.<\/p>\n

Gorenje\u00a0–\u00a0firma\u00a0, ktor\u00e1\u00a0sa\u00a0podie\u013ea\u00a0na rade inovat\u00edvnych projektov v glob\u00e1lnom meradle a vo v\u0161etk\u00fdch oblastiach dom\u00e1cich spotrebi\u010dov.<\/strong>\u00a0\u00a0\u00a0\u00a0<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Spome\u0148te si na v\u0161etky letn\u00e9 v\u00fdlety a dobrodru\u017estvo, kedy ste pop\u00edjali osvie\u017euj\u00face ovocn\u00e9 n\u00e1poje a schov\u00e1vali sa do tie\u0148a v\u00a0parnom dni a chladili sa d\u00fa\u0161kami studenej vody. V\u0161etko tak\u00e9to pote\u0161enie m\u00f4\u017eeme za\u017ei\u0165 v\u010faka\u00a0nenahradite\u013en\u00e9mu dom\u00e1cemu spotrebi\u010du – chladni\u010dke\u00a0– ktor\u00e1 udr\u017e\u00ed na\u0161e jedlo \u010derstv\u00e9 po cel\u00e9 dni alebo dokonca t\u00fd\u017edne a v hor\u00facom letnom dni n\u00e1s poct\u00ed…<\/p>\n","protected":false},"author":6,"featured_media":5276,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1405,1429],"tags":[1191,1222,1416],"class_list":["post-5591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domov-sk","category-novinky-sk","tag-domov-sk","tag-kuchyna-sk","tag-spotrebice"],"yoast_head":"\nVznik dom\u00e1cich spotrebi\u010dov a pr\u00edbeh spolo\u010dnosti Gorenje | Life Simplified<\/title>\n<meta name=\"description\" content=\"V\u0161etko to za\u010dalo na jar 1950 \u2b50, v malej dielni, kde 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