{"id":4256,"date":"2017-09-24T10:49:28","date_gmt":"2017-09-24T10:49:28","guid":{"rendered":"https:\/\/lifesimplified.gorenje.com\/?p=4256"},"modified":"2020-09-01T08:00:05","modified_gmt":"2020-09-01T08:00:05","slug":"interview-s-clenem-spravni-rady-gorenje-group-zigou-debeljakem-behem-nekolika-let-jiz-nebude-existovat-rozdil-mezi-digitalnimi-a-nedigitalnim","status":"publish","type":"post","link":"https:\/\/lifesimplified.gorenje.com\/sk\/interview-s-clenem-spravni-rady-gorenje-group-zigou-debeljakem-behem-nekolika-let-jiz-nebude-existovat-rozdil-mezi-digitalnimi-a-nedigitalnim\/","title":{"rendered":"Interview s \u010dlenem Spr\u00e1vn\u00ed rady Gorenje group \u017digou Debeljakem: \u201eB\u011bhem n\u011bkolika let ji\u017e nebude existovat rozd\u00edl mezi digit\u00e1ln\u00edmi a nedigit\u00e1ln\u00edm.\u201c"},"content":{"rendered":"

Digitalizace zav\u00e1d\u00ed nov\u00e9 technologie, kter\u00e9 nikdy nem\u011bly rychlej\u0161\u00ed a siln\u011bj\u0161\u00ed vliv na v\u00fdvoj soci\u00e1ln\u00edch zm\u011bn a kter\u00e9 nikdy tak hluboce nem\u011bnily lidsk\u00e9 zvyky. \u017dijeme v propojen\u00e9m sv\u011bt\u011b, ve kter\u00e9m jsou informace prost\u0159ednictv\u00edm internetu a chytr\u00fdch telefon\u016f dostupn\u00e9 okam\u017eit\u011b<\/strong>. V d\u016fsledku toho se tak\u00e9 m\u011bn\u00ed n\u00e1vyky spot\u0159ebitel\u016f<\/strong>.<\/p>\n

Doch\u00e1z\u00ed tak\u00e9 ke zm\u011bn\u00e1m ve fungov\u00e1n\u00ed spole\u010dnost\u00ed<\/strong>, kter\u00e9 jsou propojen\u00e9, a na\u0161i zam\u011bstnanci jsou tak\u00e9 k digit\u00e1ln\u00edmu prost\u0159ed\u00ed p\u0159ipojeni. Skupina Gorenje Group se rovn\u011b\u017e mus\u00ed p\u0159izp\u016fsobovat \u010detn\u00fdm zm\u011bn\u00e1m, kter\u00e9 p\u0159in\u00e1\u0161\u00ed informa\u010dn\u00ed v\u011bk, abychom mohli z\u016fstat \u00fasp\u011b\u0161n\u00ed. Spole\u010dnost Gorenje proto p\u0159ed dv\u011bma lety p\u0159ipravila komplexn\u00ed strategii digit\u00e1ln\u00ed transformace na \u00farovni cel\u00e9 skupiny<\/strong>, kter\u00e1 zahrnuje v\u0161echny oblasti na\u0161ich \u010dinnost\u00ed. Diskutovali jsme o n\u00ed se \u010dlenem spr\u00e1vn\u00ed rady, panem \u017diga Debeljak<\/strong>, zodpov\u011bdn\u00fdm za podnikov\u00e9 finance, podnik\u00e1n\u00ed v digit\u00e1ln\u00ed oblasti, IT a organiza\u010dn\u00ed podporu a obchodn\u00ed oblast ekologie, obchodu a pr\u016fmyslov\u00fdch slu\u017eeb.<\/p>\n

V\u011bk digitalizace p\u0159in\u00e1\u0161\u00ed spole\u010dnostem a organizac\u00edm \u0159adu v\u00fdzev, ale tak\u00e9 zaj\u00edmav\u00e9 p\u0159\u00edle\u017eitosti. Aby bylo mo\u017en\u00e9 v digit\u00e1ln\u00ed krajin\u011b budoucnosti fungovat \u00fasp\u011b\u0161n\u011b, podniky budou muset vytvo\u0159it vhodnou organizaci a vnit\u0159n\u00ed klima, kter\u00e9 umo\u017en\u00ed rychlou reakci a \u00fa\u010dinnou identifikaci nov\u00fdch p\u0159\u00edle\u017eitost\u00ed. Jak hlubok\u00fd je pokrok spole\u010dnosti Gorenje v oblasti digit\u00e1ln\u00ed transformace?<\/strong>
\nDigit\u00e1ln\u00ed transformace ve skupin\u011b Gorenje Group se zam\u011b\u0159uje na \u0161est oblast\u00ed a ka\u017ed\u00e1 z nich zahrnuje mnoho \u010dinnost\u00ed. E-komunikace<\/strong> zahrnuje informa\u010dn\u00ed platformy a internetov\u00e9 str\u00e1nky, soci\u00e1ln\u00ed m\u00e9dia, digit\u00e1ln\u00ed reklamu a anal\u00fdzu internetu. Druhou oblast\u00ed jsou digit\u00e1ln\u00ed slu\u017eby spot\u0159ebitel\u016fm<\/strong>. V tomto ohledu jsme ji\u017e pro zna\u010dku Gorenje vyvinuli n\u00e1kupn\u00ed chatovan\u00ed robot Anna a pro zna\u010dku Asko hlasem \u0159\u00edzenou virtu\u00e1ln\u00ed n\u00e1kupn\u00ed asistentku Elsu. Spot\u0159ebitel\u016fm tak\u00e9 nab\u00edz\u00edme mobiln\u00ed aplikace ur\u010den\u00e9 ke zjednodu\u0161en\u00e9mu ovl\u00e1d\u00e1n\u00ed p\u0159ipojiteln\u00fdch spot\u0159ebi\u010d\u016f, v\u00fdb\u011br recept\u016f, poskytov\u00e1n\u00ed rad a pokyn\u016f k pou\u017e\u00edv\u00e1n\u00ed spot\u0159ebi\u010d\u016f, poradenstv\u00ed p\u0159i \u0159e\u0161en\u00ed probl\u00e9m\u016f, vyhled\u00e1va\u010d obchod\u016f, funkci porovn\u00e1v\u00e1n\u00ed cen, apod. Digit\u00e1ln\u00ed transformace zahrnuje tak\u00e9 e-slu\u017eby pro na\u0161e obchodn\u00ed partnery<\/strong>. V\u011bt\u0161ina na\u0161ich v\u00fdrobk\u016f se prod\u00e1v\u00e1 distributor\u016fm nebo maloobchodn\u00edk\u016fm, kte\u0159\u00ed je pak prod\u00e1vaj\u00ed na p\u0159\u00edslu\u0161n\u00fdch trz\u00edch a kte\u0159\u00ed maj\u00ed vlastn\u00ed digitaliza\u010dn\u00ed strategie, nab\u00edzej\u00ed on-line prodej, apod. Mus\u00edme je v tomto ohledu podporovat poskytov\u00e1n\u00edm dobr\u00fdch popis\u016f v\u00fdrobk\u016f, mo\u017enost\u00ed virtu\u00e1ln\u00ed prezentace v\u00fdrobk\u016f ve 3D, apod. Dal\u0161\u00ed d\u016fle\u017eitou sou\u010d\u00e1st\u00ed na\u0161\u00ed digit\u00e1ln\u00ed transformace je procesn\u00ed podpora s digit\u00e1ln\u00edmi technologiemi ve spole\u010dnosti Gorenje<\/strong> \u2013 digitalizace a automatizace v\u00fdroby a vyu\u017e\u00edv\u00e1n\u00ed modern\u00edch digit\u00e1ln\u00edch technologi\u00ed k podpo\u0159e v\u0161ech ostatn\u00edch proces\u016f, kter\u00e9 je urychluj\u00ed a zjednodu\u0161uj\u00ed. Tak\u00e9 zam\u011bstnanci p\u0159edstavuj\u00ed digit\u00e1ln\u011b propojenou komunitu. Proto je velmi d\u016fle\u017eit\u00e9 poskytovat jim modern\u00ed digit\u00e1ln\u00ed slu\u017eby. Nejnov\u011bj\u0161\u00ed elektronickou slu\u017ebu pro zam\u011bstnance<\/strong> p\u0159edstavuje nov\u00fd kari\u00e9rn\u00ed bod, kter\u00fd jsme zavedli jako sou\u010d\u00e1st p\u0159em\u011bny oblasti \u0159\u00edzen\u00ed lidsk\u00fdch zdroj\u016f. P\u0159ipojiteln\u00e1 inteligentn\u00ed za\u0159\u00edzen\u00ed<\/strong>, s nimi\u017e mohou spot\u0159ebitel\u00e9 komunikovat a ovl\u00e1dat je prost\u0159ednictv\u00edm mobiln\u00edch za\u0159\u00edzen\u00ed, jsou samoz\u0159ejm\u011b oblast\u00ed, kter\u00e1 m\u00e1 pro skupinu Gorenje Group kl\u00ed\u010dov\u00fd v\u00fdznam. Koncem tohoto roku bude na trh uvedena prvn\u00ed inteligentn\u00ed kuchyn\u011b zna\u010dky Atag, p\u0159\u00ed\u0161t\u00ed rok nab\u00eddneme p\u0159ipojiteln\u00e9 spot\u0159ebi\u010de pod zna\u010dkou Asko a v roce 2019 budou k dispozici i pod zna\u010dkou Gorenje.<\/p>\n

To v\u0161e pro spot\u0159ebitele a dal\u0161\u00ed zainteresovan\u00e9 strany vytv\u00e1\u0159\u00ed p\u0159idanou hodnotu a umo\u017e\u0148uje efektivn\u011bj\u0161\u00ed fungov\u00e1n\u00ed skupiny Gorenje Group. Digit\u00e1ln\u00ed transformace n\u00e1s vede k v\u011bt\u0161\u00edmu nov\u00e1torstv\u00ed a spole\u010dnosti v\u00edce orientovan\u00e9 na slu\u017eby s vy\u0161\u0161\u00ed p\u0159idanou hodnotou.<\/p>\n

Znalosti jsou jedn\u00edm z kl\u00ed\u010dov\u00fdch hnac\u00edch prvk\u016f digit\u00e1ln\u00ed transformace a ve spole\u010dnosti Gorenje ji\u017e prob\u00edh\u00e1 systematick\u00fd v\u00fdvoj a z\u00edsk\u00e1v\u00e1n\u00ed pot\u0159ebn\u00fdch dovednost\u00ed a znalost\u00ed.<\/strong>
\nP\u0159esn\u011b tak. Abychom se s t\u011bmito zm\u011bnami \u00fasp\u011b\u0161n\u011b vypo\u0159\u00e1dali, mus\u00ed m\u00edt v\u0161ichni zam\u011bstnanci ur\u010dit\u00e9 dovednosti. Proto jako sou\u010d\u00e1st firemn\u00ed univerzity Corporate University of Gorenje ji\u017e druh\u00fdm rokem po sob\u011b prob\u00edhaj\u00ed programy akademie Digital Business Academy. Obecn\u00e9 vzd\u011bl\u00e1vac\u00ed programy jsou ur\u010den\u00e9 pro kl\u00ed\u010dov\u00e9 zam\u011bstnance, kte\u0159\u00ed hraj\u00ed d\u016fle\u017eitou role p\u0159i vytv\u00e1\u0159en\u00ed kultury pro realizaci digit\u00e1ln\u00ed transformace. Specializovan\u00e9 programy jsou ur\u010den\u00e9 pro skupiny odborn\u00edk\u016f zapojen\u00fdch do \u0161irok\u00e9 \u0161k\u00e1ly v\u00fdrobk\u016f souvisej\u00edc\u00edch s digitalizac\u00ed. A inova\u010dn\u00ed semin\u00e1\u0159e se prov\u00e1d\u011bj\u00ed s odborn\u00edky z p\u0159\u00edslu\u0161n\u00fdch obor\u016f v r\u00e1mci spole\u010dnosti i mimo ni, u nich\u017e vyu\u017e\u00edv\u00e1n\u00ed digit\u00e1ln\u00edch technologi\u00ed m\u016f\u017ee pos\u00edlit inovace a zlep\u0161it v\u00fdkonnost.<\/p>\n

Digit\u00e1ln\u00ed transformace na \u00farovni cel\u00e9 skupiny tak\u00e9 vy\u017eaduje zna\u010dn\u00e9 investice. M\u016f\u017ee si to dovolit i spole\u010dnost Gorenje, jako relativn\u011b mal\u00fd podnik ve srovn\u00e1n\u00ed s jej\u00edmi konkurenty, z nich\u017e n\u011bkte\u0159\u00ed jsou n\u011bkolikan\u00e1sobn\u011b v\u011bt\u0161\u00ed?<\/strong>
\nProveden\u00ed digit\u00e1ln\u00ed transformace je nutn\u00e9 a my t\u00edmto sm\u011brem mus\u00edme pokra\u010dovat. Sv\u011bt se rychle m\u011bn\u00ed a sv\u011bt, ve kter\u00e9m budeme \u017e\u00edt a pracovat za dal\u0161\u00edch p\u011bt a\u017e deset let, se bude od dne\u0161n\u00edho sv\u011bta li\u0161it je\u0161t\u011b v\u00edc. Ti, kte\u0159\u00ed se nep\u0159izp\u016fsob\u00ed nov\u00fdm technologi\u00edm, je\u017e utv\u00e1\u0159ej\u00ed vztahy mezi spot\u0159ebiteli, v\u00fdrobci, maloobchodn\u00edky nebo distributory, budou z trhu smeteni. Tot\u00e9\u017e se stalo s energetickou \u00fa\u010dinnost\u00ed spot\u0159ebi\u010d\u016f v minulosti. V dne\u0161n\u00ed dob\u011b se ji\u017e pova\u017euje za samoz\u0159ejmou a ti, kte\u0159\u00ed transformaci t\u00edmto sm\u011brem neprovedli, ji\u017e na trhu nejsou. Tot\u00e9\u017e se stane s propojitelnost\u00ed a modern\u00edmi digit\u00e1ln\u00edmi technologiemi. Proto to prost\u011b mus\u00edme ud\u011blat. Spole\u010dnost Gorenje v minulosti prok\u00e1zala, \u017ee a\u010dkoli jsme mnohem men\u0161\u00ed ne\u017e na\u0161i nejv\u011bt\u0161\u00ed konkurenti a m\u00e1me k dispozici m\u00e9n\u011b finan\u010dn\u00edch prost\u0159edk\u016f, m\u016f\u017eeme prov\u00e1d\u011bt c\u00edlen\u00e9 a efektivn\u00ed rozvojov\u00e9 \u010dinnosti, kter\u00e9 budou \u00fazce sledovat trendy v na\u0161em odv\u011btv\u00ed. Jsem p\u0159esv\u011bd\u010den, \u017ee tuto schopnost znovu prok\u00e1\u017eeme v digit\u00e1ln\u00ed transformaci. V ka\u017ed\u00e9m p\u0159\u00edpad\u011b budeme muset v budoucnosti pos\u00edlit ur\u010dit\u00e9 profily a \u010d\u00e1sti spole\u010dnosti, v nej\u0161ir\u0161\u00edm slova smyslu zejm\u00e9na elektroniku a IT. Jedn\u00e1 se o oblasti, na kter\u00fdch je zalo\u017eena digit\u00e1ln\u00ed transformace sv\u011bta, a pr\u00e1v\u011b zde mus\u00edme rozv\u00edjet sv\u00e9 kompetence, nebo\u0165 to jsou oblasti, kter\u00e9 podporuj\u00ed transformaci ve v\u0161ech ostatn\u00edch \u010d\u00e1stech. Digit\u00e1ln\u00ed transformace nen\u00ed n\u011bco, co d\u011bl\u00e1 jeden \u010dlov\u011bk nebo jedno odd\u011blen\u00ed. Je to z\u00e1le\u017eitost pro ka\u017ed\u00e9ho z n\u00e1s. Existuje ji\u017e \u010d\u00e1st v\u0161ech obchodn\u00edch operac\u00ed, kter\u00e1 je ji\u017e digitalizov\u00e1na. V budoucnu bude digitalizace roz\u0161\u00ed\u0159en\u00e1 je\u0161t\u011b ve v\u011bt\u0161\u00ed m\u00ed\u0159e. B\u011bhem n\u011bkolika let ji\u017e nebude existovat rozd\u00edl mezi digit\u00e1ln\u00edmi a nedigit\u00e1ln\u00edm. Dnes st\u00e1le pot\u0159ebujeme digit\u00e1ln\u00ed marketing, v budoucnu si jin\u00fd typ marketingu nebudeme moci ani p\u0159edstavit. Tot\u00e9\u017e plat\u00ed u v\u0161ech ostatn\u00edch funkc\u00ed. Jsme v p\u0159echodn\u00e9m obdob\u00ed, kdy mus\u00edme tuto transformaci prov\u00e9st; pak to bude prost\u011b samoz\u0159ejm\u00e9.<\/p>\n

Jsme v tomto ohledu dostate\u010dn\u011b rychl\u00ed?<\/strong>
\nGorenje nen\u00ed v\u00fdznamn\u00fdm hr\u00e1\u010dem na trhu, ale na\u0161e velikost n\u00e1m vlastn\u011b d\u00e1v\u00e1 hbitost a flexibilitu, tak\u017ee m\u016f\u017eeme na zm\u011bny reagovat rychleji ne\u017e na\u0161i v\u011bt\u0161\u00ed konkurenti. V posledn\u00edch dvou letech jsme ve v\u0161ech oblastech digit\u00e1ln\u00ed transformace u\u010dinili obrovsk\u00e9 kroky. St\u00e1le je\u0161t\u011b p\u0159ed n\u00e1mi stoj\u00ed v\u00fdzvy, ale jsem si jist, \u017ee se s nimi \u00fasp\u011b\u0161n\u011b popereme. Nesta\u010d\u00ed jen stanovit si c\u00edle a pak je po dobu p\u011bti let plnit, co\u017e mohl b\u00fdt model v\u00fdvoje v minulosti. Mus\u00edme sp\u00ed\u0161e sledovat, co se stane v ka\u017ed\u00e9m \u010dtvrtlet\u00ed a rychle p\u0159izp\u016fsobit n\u00e1\u0161 kurz, abychom v\u017edy pou\u017e\u00edvali tu spr\u00e1vnou technologii, abychom pracovali v oblastech, kter\u00e9 vytv\u00e1\u0159ej\u00ed p\u0159idanou hodnotu, abychom neinvestovali do technologick\u00fdch \u0159e\u0161en\u00ed, kter\u00e1 p\u0159edstavuj\u00ed slepou uli\u010dku, apod. \u0158\u00edd\u00edc\u00ed proces ve v\u0161ech oblastech je n\u00e1ro\u010dn\u011bj\u0161\u00ed, proto\u017ee vy\u017eaduje neust\u00e1l\u00e9 zm\u011bny v n\u011bkolika aspektech a neust\u00e1lou reakci prost\u0159ednictv\u00edm strategick\u00fdch rozhodnut\u00ed.<\/p>\n

Zm\u011bn\u00ed se s v\u00fdrobou inteligentn\u00edch spot\u0159ebi\u010d\u016f tak\u00e9 v\u00fdrobn\u00ed proces? P\u0159evezmou vl\u00e1du roboti?<\/strong>
\nInteligentn\u00ed spot\u0159ebi\u010de budou obsahovat v\u0161echny mechanick\u00e9 prvky, pouze elektronika bude pon\u011bkud odli\u0161n\u00e1. Zpo\u010d\u00e1tku se spot\u0159ebi\u010de v\u00fdrazn\u011b nezm\u011bn\u00ed. Samoz\u0159ejm\u011b, \u017ee se zm\u011bn\u00ed v pozd\u011bj\u0161\u00edch f\u00e1z\u00edch, kdy\u017e p\u0159id\u00e1me kamery a sn\u00edma\u010de, abychom zajistili, \u017ee spot\u0159ebi\u010d bude zn\u00e1t o j\u00eddle, procesu va\u0159en\u00ed, apod. Zp\u016fsob v\u00fdroby z\u016fst\u00e1v\u00e1 stejn\u00fd, st\u00e1le v\u00edce se v\u0161ak klade d\u016fraz na elektroniku a IT. Spot\u0159ebi\u010de budou m\u00edt st\u00e1le v\u00edce rozumu. Nakonec bude v ka\u017ed\u00e9m spot\u0159ebi\u010di Gorenje mal\u00fd po\u010d\u00edta\u010d, kter\u00fd mu umo\u017en\u00ed p\u0159ipojit se do sv\u011bta inteligentn\u00edch za\u0159\u00edzen\u00ed.<\/p>\n

Obavy, \u017ee roboti budou d\u011blat v\u0161echno m\u00edsto lid\u00ed, jsou zbyte\u010dn\u00e9. Budou plnit n\u011bkter\u00e9 \u00fakoly, ale ne v\u0161echny. Sv\u011bt se d\u00edky nov\u00fdm technologi\u00edm st\u00e1v\u00e1 st\u00e1le slo\u017eit\u011bj\u0161\u00edm. Pr\u00e1ce, kter\u00e9 d\u011bl\u00e1me dnes se budou v budoucnu st\u00e1vat st\u00e1le slo\u017eit\u011bj\u0161\u00edmi a tyto pr\u00e1ce budou v\u017edy muset d\u011blat lid\u00e9. Roboti v nejlep\u0161\u00edm p\u0159\u00edpad\u011b p\u0159evezmou rutinn\u00ed \u00fakoly.<\/p>\n

P\u0159i v\u00fdrob\u011b inteligentn\u00edch spot\u0159ebi\u010d\u016f bude ur\u010dit\u011b nesm\u00edrn\u011b d\u016fle\u017eit\u00e1 kvalita.<\/strong>
\nZde bude kvalita samoz\u0159ejm\u011b velmi d\u016fle\u017eit\u00e1. Je velmi d\u016fle\u017eit\u00e1 ji\u017e nyn\u00ed, pozd\u011bji tomu bude je\u0161t\u011b v\u00edce, kv\u016fli oprav\u00e1m nebo \u0159e\u0161en\u00ed probl\u00e9m\u016f. \u010c\u00edm v\u00edce spot\u0159ebi\u010d\u016f je slo\u017eit\u00fdch, t\u00edm dra\u017e\u0161\u00ed jsou jejich opravy a, na prvn\u00edm m\u00edst\u011b, t\u00edm obt\u00ed\u017en\u011bj\u0161\u00ed je zjistit, co se porouchalo. Nebude existovat prakticky \u017e\u00e1dn\u00e9 mechanick\u00e9 ovl\u00e1d\u00e1n\u00ed. Jsem p\u0159esv\u011bd\u010den, \u017ee do roku 2022 budou v\u0161echny spot\u0159ebi\u010de muset b\u00fdt p\u0159ipojiteln\u00e9. To se stane z\u00e1kladn\u00edm po\u017eadavkem. Samoz\u0159ejm\u011b budeme muset naj\u00edt spr\u00e1vn\u00fd zp\u016fsob \u0159\u00edzen\u00ed kvality t\u011bchto slo\u017eit\u011bj\u0161\u00edch a n\u00e1ro\u010dn\u011bj\u0161\u00edch spot\u0159ebi\u010d\u016f.<\/p>\n

Jak se s digitalizac\u00ed m\u011bn\u00ed o\u010dek\u00e1v\u00e1n\u00ed spot\u0159ebitel\u016f?<\/strong>
\nSpot\u0159ebitel\u00e9 se m\u011bn\u00ed hluboce, s ur\u010dit\u00fdmi rozd\u00edly mezi p\u0159\u00edslu\u0161n\u00fdmi generacemi. Mlad\u0161\u00ed generace \u017eij\u00ed v propojen\u00e9m sv\u011bt\u011b \u2013 od okam\u017eiku probuzen\u00ed jsou online, jsou p\u0159ihl\u00e1\u0161eni do skupin p\u0159\u00e1tel, apod. Zav\u00e1d\u011bj\u00ed tento model chov\u00e1n\u00ed a \u017eivota do sv\u00fdch o\u010dek\u00e1v\u00e1n\u00ed pokud jde o to, co jim mus\u00ed nab\u00edzet spot\u0159ebi\u010de a slu\u017eby a spole\u010dnosti, kter\u00e9 za nimi stoj\u00ed. V d\u016fsledku toho mus\u00edme p\u0159izp\u016fsobit n\u00e1\u0161 obchodn\u00ed model tak, aby vyhovoval nov\u00fdm spot\u0159ebitel\u016fm, aby si vyb\u00edrali na\u0161e v\u00fdrobky.<\/p>\n

Mus\u00edme zajistit, abychom \u017e\u00e1dnou skupinu spot\u0159ebitel\u016f nezanedbali. Ti, kter\u00fdm technologicky vysp\u011bl\u00e1 \u0159e\u0161en\u00ed l\u00edb\u00ed nejm\u00e9n\u011b, mus\u00ed mezi na\u0161imi spot\u0159ebi\u010di naj\u00edt takov\u00e9 interak\u010dn\u00ed modely nebo rozhran\u00ed, kter\u00e9 jim vyhovuj\u00ed. S ohledem na na\u0161e motto zna\u010dky Gorenje \u201eJednodu\u0161\u0161\u00ed \u017eivot\u201c mus\u00edme na jedn\u00e9 stran\u011b poskytovat dostatek zaj\u00edmav\u00fdch funkc\u00ed a z\u00e1rove\u0148, na stran\u011b druh\u00e9, jednoduch\u00e1 u\u017eivatelsk\u00e1 rozhran\u00ed pro komunikaci mezi spot\u0159ebi\u010dem a spot\u0159ebitelem. V\u00fdzva ve skute\u010dnosti bude navrhnout interakci stroj-\u010dlov\u011bk zp\u016fsobem, kter\u00fd zachycuje v\u0161echny vzorce chov\u00e1n\u00ed.<\/p>\n

Bude mezi u\u017eivatelem a spot\u0159ebi\u010dem existovat n\u011bjak\u00e1 p\u0159\u00edm\u00e1 interakce nebo tuto roli zcela p\u0159evezmou digit\u00e1ln\u00ed asistenti?<\/strong><\/p>\n

Spot\u0159ebitel\u00e9 budou muset n\u011bjak\u00fdm zp\u016fsobem potvrzovat sv\u00e9 \u017e\u00e1dosti. Asistenti, jako je na\u0161e Anna, budou ji\u017e pravd\u011bpodobn\u011b v\u011bd\u011bt p\u0159edem, kdy\u017e p\u0159ijdeme dom\u016f, co r\u00e1di d\u011bl\u00e1me, co r\u00e1di j\u00edme; a ud\u011blaj\u00ed pro n\u00e1s spoustu v\u011bc\u00ed. Ale na konec to bude st\u00e1le \u010dlov\u011bk, kdo \u0159ekne \u201eAno, to chci\u201c nebo \u201eNe, to nechci\u201c. Na druhou stranu, hlasov\u00e9 ovl\u00e1d\u00e1n\u00ed v\u00fdrazn\u011b zm\u011bn\u00ed zp\u016fsob, jak\u00fdm se v\u0161emi spot\u0159ebi\u010di a za\u0159\u00edzen\u00edmi v inteligentn\u00edm dom\u011b pracujeme, proto\u017ee spousta interakc\u00ed bude zcela p\u0159irozen\u00e1, bude prob\u00edhat prost\u0159ednictv\u00edm komunikace s asistentem, kter\u00fd rozum\u00ed a reaguje na p\u0159irozen\u00fd lidsk\u00fd jazyk. Mnoho v\u011bc\u00ed bude do zna\u010dn\u00e9 m\u00edry jednodu\u0161\u0161\u00edch, ale st\u00e1le budou lid\u00e9, kte\u0159\u00ed d\u00e1vaj\u00ed p\u0159ednost ovl\u00e1d\u00e1n\u00ed a nastaven\u00ed sv\u00fdch spot\u0159ebi\u010d\u016f ru\u010dn\u011b.<\/p>\n

Zjednodu\u0161en\u00ed pro koncov\u00e9ho u\u017eivatele pravd\u011bpodobn\u011b znamen\u00e1 v\u011bt\u0161\u00ed slo\u017eitost pro v\u00fdrobce.<\/strong>
\nP\u0159esn\u011b tak. N\u00e1r\u016fst slo\u017eitosti je trend posledn\u00edch 20 let. Spot\u0159ebitel\u00e9 vy\u017eaduj\u00ed st\u00e1le v\u00edce nov\u00e1torsk\u00fdch, technologicky zdokonalen\u00fdch a komplexn\u00edch za\u0159\u00edzen\u00ed a spot\u0159ebi\u010d\u016f s mnoha vlastnostmi, funkcemi a mo\u017enostmi, a to samoz\u0159ejm\u011b vy\u017eaduje p\u0159izp\u016fsoben\u00ed v\u00fdvojov\u00fdch a v\u00fdrobn\u00edch proces\u016f. V\u0161echny sou\u010dasn\u00e9 technologie zvy\u0161uj\u00ed slo\u017eitost na stran\u011b v\u00fdroby, proto\u017ee umo\u017e\u0148uj\u00ed funk\u010dnost, kter\u00e1 d\u0159\u00edve neexistovala. To samoz\u0159ejm\u011b tak\u00e9 vede k v\u011bt\u0161\u00ed p\u0159idan\u00e9 hodnot\u011b pro spot\u0159ebitele, a proto tak\u00e9 tyto technologie vyv\u00edj\u00edme.<\/p>\n

A co bezpe\u010dnost dat? Ta bude pravd\u011bpodobn\u011b d\u016fle\u017eit\u00fdm t\u00e9matem digit\u00e1ln\u00ed transformace, a to jak v procesech, tak i ve spot\u0159ebi\u010d\u00edch, kter\u00e9 shroma\u017e\u010fuj\u00ed \u00fadaje o u\u017eivateli.<\/strong>
\nV tomto ohledu existuj\u00ed dva aspekty \u2013 jeden je soukrom\u00ed a druh\u00fd je kybernetick\u00e1 bezpe\u010dnost. Na ot\u00e1zky ochrany soukrom\u00ed jsou podstatn\u011b m\u00e9n\u011b citliv\u00e9 mlad\u0161\u00ed generace. Ve skute\u010dnosti jsou ochotni se j\u00ed vzd\u00e1t proto, aby mohli \u017e\u00edt ve sv\u011bt\u011b soci\u00e1ln\u00edch s\u00edt\u00ed, a u\u017e nep\u0159edstavuje tak d\u016fle\u017eitou hodnotu, jako tomu bylo u star\u0161\u00edch generac\u00ed. Evropsk\u00e1 unie m\u00e1 tak\u00e9 v t\u00e9to oblasti silnou regula\u010dn\u00ed funkci. Kybernetick\u00e1 bezpe\u010dnost v\u0161ak m\u016f\u017ee b\u00fdt probl\u00e9m. \u010c\u00edm v\u00edce je v inteligentn\u00edm dom\u011b p\u0159ipojiteln\u00fdch spot\u0159ebi\u010d\u016f, t\u00edm v\u00edce mo\u017enost\u00ed je, aby n\u011bkdo prolomil jejich ochranu a zp\u016fsobil \u0161kody. Zaji\u0161t\u011bn\u00ed bezpe\u010dnosti bude proto kl\u00ed\u010dov\u00e9 a klademe na n\u011b p\u0159i n\u00e1vrhu na\u0161ich inteligentn\u00edch spot\u0159ebi\u010d\u016f a \u0159e\u0161en\u00ed velk\u00fd d\u016fraz, proto\u017ee v\u00edme, \u017ee spot\u0159ebitel\u00e9 to budou vy\u017eadovat.<\/p>\n

Ned\u00e1vno jsme na veletrhu IFA v Berl\u00edn\u011b p\u0159edstavili zna\u010dky Gorenje a Asko. Jak\u00e9 je na\u0161e m\u00edsto ve srovn\u00e1n\u00ed s konkurenc\u00ed?<\/strong>
\nSpole\u010dnost Gorenje na IFA p\u0159edstavila mnoho nov\u00fdch trend\u016f. V leto\u0161n\u00edm roce se n\u00e1m da\u0159ilo u digit\u00e1ln\u00edch asistent\u016f \u2013 s na\u0161\u00ed Elsou a Annou jsme dost pokro\u010dili. Rozvoj inteligentn\u00edch kuchy\u0148sk\u00fdch asistent\u016f je jist\u011b sm\u011brem, kter\u00fdm se budeme i nad\u00e1le ub\u00edrat, a v t\u00e9to oblasti jsme na leto\u0161n\u00edm IFA vynikali. I kdy\u017e nejsme schopni v inteligentn\u00edch spot\u0159ebi\u010d\u00edch nab\u00eddnout tolik funkc\u00ed a vyv\u00edjet je tak rychle, jako ti, kte\u0159\u00ed jsou t\u0159icetkr\u00e1t v\u011bt\u0161\u00ed ne\u017e my, m\u016f\u017eeme nab\u00eddnout spoustu digit\u00e1ln\u00edch slu\u017eeb, kter\u00e9 skute\u010dn\u011b zavr\u0161\u00ed v\u0161estrann\u00fd u\u017eivatelsk\u00fd z\u00e1\u017eitek. Na IFA se m\u016f\u017eeme d\u00edvat s hrdost\u00ed. Navzdory v\u0161em nov\u00fdm technologi\u00edm je v\u0161ak t\u0159eba tak\u00e9 zm\u00ednit, \u017ee velk\u00fd z\u00e1jem na\u0161ich z\u00e1kazn\u00edk\u016f st\u00e1le p\u0159itahuje na\u0161e retro VW chladni\u010dka \u201eBulli\u201c<\/a>. Na designu z\u00e1le\u017e\u00ed, proto\u017ee vyvol\u00e1v\u00e1 emoce a kone\u010dn\u00e9 rozhodnut\u00ed spot\u0159ebitele o n\u00e1kupu v\u017edy zahrnuje emoce. Proto tento prvek nem\u016f\u017eeme zanedbat. Naopak, mus\u00edme jej nad\u00e1le rozv\u00edjet a co nejl\u00e9pe vyu\u017e\u00edvat.<\/p>\n

Na kter\u00e9 technologie budoucnosti se t\u011b\u0161\u00edte? Boj\u00edte se v\u00fdvoje kter\u00e9koliv z nich?<\/strong>
\nTechnologi\u00ed bychom se nem\u011bli b\u00e1t. To je velmi d\u016fle\u017eit\u00e9, proto\u017ee v\u0161echny nov\u00e9 technologie p\u0159in\u00e1\u0161ej\u00ed mnohem v\u00edc ne\u017e rizika. Technologie obecn\u011b p\u0159in\u00e1\u0161ej\u00ed v\u0161em lidem prosp\u011bch, aby \u017eili kvalitn\u011bj\u0161\u00ed a pln\u011bj\u0161\u00ed \u017eivot. Bude tomu tak i v p\u0159\u00edpad\u011b inteligentn\u00edch domov\u016f a inteligentn\u00edch spot\u0159ebi\u010d\u016f. Jsme si toho v\u011bdomi a intenzivn\u011b je vyv\u00edj\u00edme.<\/p>\n

Kdybych si mohl p\u0159\u00e1t n\u011bjakou technologii, r\u00e1d bych \u2013 jako velk\u00fd fanou\u0161ek Star Treku (byl jsem opravdov\u00fd Trekkie) \u2013 si p\u0159\u00e1l za\u017e\u00edt objev teleportace, abych se mohl p\u0159esunout tam, kam chci okam\u017eit\u011b, bez zdlouhav\u00e9ho cestov\u00e1n\u00ed. A snad replik\u00e1tor j\u00eddla. To by byl skv\u011bl\u00fd nov\u00fd v\u00fdrobek, samoz\u0159ejm\u011b od Gorenje. M\u00e1m-li z\u016fstat v mez\u00edch toho, co je mo\u017en\u00e9 \u2013 jsem nad\u0161en\u00fd, \u017ee v bl\u00edzk\u00e9 budoucnosti uvid\u00edm vozidla s automatick\u00fdm \u0159\u00edzen\u00edm, tak\u017ee se u\u017e nebudeme muset zab\u00fdvat dopravou, proto\u017ee si s n\u00ed porad\u00ed inteligentn\u00ed vozidla, zat\u00edmco my budeme tr\u00e1vit \u010das b\u011bhem j\u00edzdy jin\u00fdmi u\u017eite\u010dn\u011bj\u0161\u00edmi v\u011bcmi, kter\u00e9 n\u00e1s zaj\u00edmaj\u00ed. Douf\u00e1m tak\u00e9, \u017ee se lid\u00e9 dostanou na Mars. Zd\u00e1 se, \u017ee v tomto ohledu d\u011bl\u00e1me dobr\u00fd pokrok. Byl bych nad\u0161en, kdybych j\u00e1 s\u00e1m mohl cestovat na Mars, ale nen\u00ed to p\u0159\u00edli\u0161 pravd\u011bpodobn\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Digitalizace zav\u00e1d\u00ed nov\u00e9 technologie, kter\u00e9 nikdy nem\u011bly rychlej\u0161\u00ed a siln\u011bj\u0161\u00ed vliv na v\u00fdvoj soci\u00e1ln\u00edch zm\u011bn a kter\u00e9 nikdy tak hluboce nem\u011bnily lidsk\u00e9 zvyky. \u017dijeme v propojen\u00e9m sv\u011bt\u011b, ve kter\u00e9m jsou informace prost\u0159ednictv\u00edm internetu a chytr\u00fdch telefon\u016f dostupn\u00e9 okam\u017eit\u011b. V d\u016fsledku toho se tak\u00e9 m\u011bn\u00ed n\u00e1vyky spot\u0159ebitel\u016f. Doch\u00e1z\u00ed tak\u00e9 ke zm\u011bn\u00e1m ve fungov\u00e1n\u00ed spole\u010dnost\u00ed, kter\u00e9 jsou…<\/p>\n","protected":false},"author":1,"featured_media":4257,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1429],"tags":[1256],"class_list":["post-4256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky-sk","tag-novinky-sk"],"yoast_head":"\nInterview s \u010dlenem Spr\u00e1vn\u00ed rady Gorenje group \u017digou Debeljakem: \u201eB\u011bhem n\u011bkolika let ji\u017e nebude existovat rozd\u00edl mezi digit\u00e1ln\u00edmi a nedigit\u00e1ln\u00edm.\u201c | Life Simplified<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifesimplified.gorenje.com\/sk\/interview-s-clenem-spravni-rady-gorenje-group-zigou-debeljakem-behem-nekolika-let-jiz-nebude-existovat-rozdil-mezi-digitalnimi-a-nedigitalnim\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview s \u010dlenem Spr\u00e1vn\u00ed rady Gorenje group \u017digou Debeljakem: \u201eB\u011bhem n\u011bkolika let ji\u017e nebude existovat rozd\u00edl mezi digit\u00e1ln\u00edmi a nedigit\u00e1ln\u00edm.\u201c | Life Simplified\" \/>\n<meta property=\"og:description\" content=\"Digitalizace zav\u00e1d\u00ed nov\u00e9 technologie, kter\u00e9 nikdy nem\u011bly rychlej\u0161\u00ed a siln\u011bj\u0161\u00ed vliv na v\u00fdvoj soci\u00e1ln\u00edch zm\u011bn a kter\u00e9 nikdy tak hluboce nem\u011bnily lidsk\u00e9 zvyky. \u017dijeme v propojen\u00e9m sv\u011bt\u011b, ve kter\u00e9m jsou informace prost\u0159ednictv\u00edm internetu a chytr\u00fdch telefon\u016f dostupn\u00e9 okam\u017eit\u011b. 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Doch\u00e1z\u00ed tak\u00e9 ke zm\u011bn\u00e1m ve fungov\u00e1n\u00ed spole\u010dnost\u00ed, kter\u00e9 jsou...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lifesimplified.gorenje.com\/sk\/interview-s-clenem-spravni-rady-gorenje-group-zigou-debeljakem-behem-nekolika-let-jiz-nebude-existovat-rozdil-mezi-digitalnimi-a-nedigitalnim\/\" \/>\n<meta property=\"og:site_name\" content=\"Life Simplified\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gorenje.SLO\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-24T10:49:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-01T08:00:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2020\/02\/gorenje-lifesimplified-blog-novinky-ziga-debeljak.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2169\" \/>\n\t<meta property=\"og:image:height\" content=\"1223\" \/>\n\t<meta property=\"og:image:type\" 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