{"id":3950,"date":"2015-09-07T21:19:39","date_gmt":"2015-09-07T21:19:39","guid":{"rendered":"https:\/\/lifesimplified.gorenje.com\/?p=3950"},"modified":"2020-09-01T08:10:06","modified_gmt":"2020-09-01T08:10:06","slug":"spolocnost-gorenje-predstavila-svoje-vizie-na-veltrhu-ifa-2015","status":"publish","type":"post","link":"https:\/\/lifesimplified.gorenje.com\/sk\/spolocnost-gorenje-predstavila-svoje-vizie-na-veltrhu-ifa-2015\/","title":{"rendered":"Spolo\u010dnos\u0165 Gorenje predstavila svoje v\u00edzie na ve\u013etrhu IFA 2015"},"content":{"rendered":"

Popredn\u00fd ve\u013etrh spotrebnej elektroniky a dom\u00e1cich spotrebi\u010dov IFA sa konal v Berl\u00edne 4. a\u017e 9. septembra a\u00a0spolo\u010dnos\u0165 Gorenje na \u0148om tento rok za\u017eiarila vo ve\u013ekom \u0161t\u00fdle. Nielen, \u017ee uviedla nov\u00fd rad kuchynsk\u00fdch spotrebi\u010dov vytvoren\u00fdch v spolupr\u00e1ci s popredn\u00fdm svetov\u00fdm dizajn\u00e9rom Philippem Starckom, ale pri\u0161la aj s novou identitou a vzh\u013eadom zna\u010dky, ktor\u00e1 sprev\u00e1dza a in\u0161piruje u\u017e\u00edvate\u013eov u\u017e 65 rokov.<\/strong><\/p>\n

Aktu\u00e1lny ro\u010dn\u00edk ve\u013etrhu IFA potvrdil poves\u0165 hlavnej svetovej udalosti svojho druhu. Predstavilo sa tu viac ako 1645 vystavovate\u013eov s pozoruhodnou zmesou inovat\u00edvnych produktov, \u00fa\u010dastn\u00edkov a z\u00e1bavy. \u201ePre Gorenje je tento rok u\u017e \u00f4smym na ve\u013etrhu IFA. Vid\u00edme v\u00a0\u0148om vynikaj\u00facu pr\u00edle\u017eitos\u0165 stretn\u00fa\u0165 sa s obchodn\u00fdmi partnermi a koncov\u00fdmi u\u017e\u00edvate\u013emi na\u0161ich produktov na jednom mieste. V tomto roku prin\u00e1\u0161ame cel\u00fd rad nov\u00fdch kuchynsk\u00fdch produktov Asko a\u00a0Gorenje, ktor\u00e9 boli vytvoren\u00e9 v spolupr\u00e1ci s Philippem Starckom. Posil\u0148ujeme tak na\u0161u poves\u0165 tvorcov trendov na poli dom\u00e1cich spotrebi\u010dov a z\u00e1rove\u0148 prin\u00e1\u0161ame inov\u00e1cie pre na\u0161ich u\u017e\u00edvate\u013eov so sofistikovan\u00fdm dizajnom a modern\u00fdm rie\u0161en\u00edm<\/i>,“ hovor\u00ed Franjo Bobinac<\/b>, prezident a gener\u00e1lny riadite\u013e Gorenje Group.<\/p>\n

\"\"<\/p>\n

Vizion\u00e1rske inov\u00e1cie spojen\u00e9 s\u00a0modernou technol\u00f3giou
\n<\/strong> Hlavn\u00fdm vrcholom tohtoro\u010dnej v\u00fdstavnej plochy bol najnov\u0161\u00ed rad kuchynsk\u00fdch spotrebi\u010dov Gorenje by Starck<\/strong>, ktor\u00fd nesie podpis franc\u00fazskej dizajn\u00e9rskej hviezdy Philippa Starcka. Vzh\u013eadovo osvie\u017euj\u00faca l\u00ednia je v\u00fdsledkom sk\u00fasenost\u00ed a\u00a0tvorivej sily jedn\u00e9ho z najv\u00e4\u010d\u0161\u00edch modern\u00fdch dizajn\u00e9rov, ktor\u00fd \u00faspe\u0161ne vyu\u017eil v\u0161etky mo\u017enosti modern\u00fdch technol\u00f3gi\u00ed uspokojuj\u00facich potreby a priania u\u017e\u00edvate\u013eov. R\u00fara, varn\u00e1 doska, ods\u00e1va\u010d p\u00e1r a chladni\u010dka vstupuj\u00fa na trh s prest\u00ed\u017enou kombin\u00e1ciou nerezovej ocele a vysoko reflexn\u00e9ho skla. Atrakt\u00edvny vzh\u013ead pr\u00edstrojov kore\u0161ponduje s prostred\u00edm, ktor\u00e9 sa odr\u00e1\u017ea na ich povrchu a rozpr\u00e1va tak pr\u00edbeh \u017eivota u\u017e\u00edvate\u013ea. <\/i>\u201eRad spotrebi\u010dov Gorenje by Starck je na\u0161ou vlajkovou lo\u010fou najm\u00e4 na eur\u00f3pskom, ale aj \u010fal\u0161\u00edch trhoch, kde z\u00e1kazn\u00edci oce\u0148uj\u00fa predov\u0161etk\u00fdm vynikaj\u00faci dizajn a funk\u010dnos\u0165 spotrebi\u010dov. Ver\u00edme, \u017ee t\u00e1to l\u00ednia bude \u010falej posil\u0148ova\u0165 dobr\u00e9 meno zna\u010dky a podpor\u00ed aj predaj n\u00e1\u0161ho klasick\u00e9ho sortimentu,“ <\/i>hovor\u00ed Marko Mrzel<\/b>, obchodn\u00fd riadite\u013e Gorenje.<\/p>\n

Zna\u010dka gorenje s\u00a0novou identitou
\n<\/strong> Na ve\u013etrhu IFA 2015 Gorenje predstavila aj nov\u00fa identitu zna\u010dky, ktor\u00e1 po\u010d\u00fava svojich u\u017e\u00edvate\u013eov a sleduje ich \u017eelania<\/b>. V ka\u017edodennom modernom \u017eivotnom \u0161t\u00fdle s mnoh\u00fdmi povinnos\u0165ami a nedostatkom \u010dasu, je Gorenje pre u\u017e\u00edvate\u013eov zdrojom u\u017eito\u010dn\u00fdch n\u00e1padov a rob\u00ed tak ich \u017eivot jednoduch\u0161\u00edm a pr\u00edjemnej\u0161\u00edm. Spotrebi\u010de gorenje pon\u00fakaj\u00fa praktick\u00fd a energeticky efekt\u00edvny sp\u00f4sob, ako dosiahnu\u0165 tie najlep\u0161ie v\u00fdsledky. Naviac maj\u00fa \u0161pi\u010dkov\u00fd design, s\u00fa odoln\u00e9 a spo\u013eahliv\u00e9. Mario Vogl<\/b>, senior vice president zodpovedn\u00fd za korpor\u00e1tny marketing vysvet\u013euje: \u201eZa 65 rokov prekvapila zna\u010dka gorenje mili\u00f3ny u\u017e\u00edvate\u013eov spo\u013eahliv\u00fdmi rie\u0161eniami, ktor\u00e9 robia ka\u017edodenn\u00e9 dom\u00e1ce pr\u00e1ce jednoduch\u0161\u00edmi. V dne\u0161nom r\u00fdchlom \u017eivotnom tempe, sa \u010das str\u00e1ven\u00fd s rodinou stal hodnotou, ktor\u00e1 je u n\u00e1s vysoko re\u0161pektovan\u00e1. Pre na\u0161ich u\u017e\u00edvate\u013eov je prioritou. V\u017edy sa preto sna\u017e\u00edme n\u00e1js\u0165 pre nich rie\u0161enia, ktor\u00e9 im prines\u00fa viac \u010dasu<\/i>.“ Jadrom posolstva revidovanej identity je aj pr\u00eds\u013eub vysokej kvality a u\u017e\u00edvate\u013eskej pr\u00edvetivosti.<\/p>\n

Kolekcia Infinity \u2013 nad\u010dasov\u00fd klasick\u00fd dizajn
\n<\/strong> \u010eal\u0161ou v\u00fdznamnou novinkou na IFA bolo uvedenie Infinity kolekcie<\/b>, ktor\u00fa ocenia predov\u0161etk\u00fdm priaznivci nad\u010dasov\u00e9ho klasick\u00e9ho dizajnu. Kuchynsk\u00e9 spotrebi\u010de v odtie\u0148och slonoviny alebo ebenu s detailmi z medi prin\u00e1\u0161aj\u00fa do domovov n\u00e1dych nostalgie, najm\u00e4 v\u010faka \u0161peci\u00e1lne navrhnut\u00fdm rukov\u00e4tiam a tla\u010didl\u00e1m. Produkty z radu Infinity s\u00fa v\u00fdborn\u00fdm rie\u0161en\u00edm pre t\u00fdch, ktor\u00ed h\u013eadaj\u00fa kombin\u00e1ciu funk\u010dnosti a klasiky v technologicky vyspel\u00fdch kuchynsk\u00fdch spotrebi\u010doch.<\/p>\n

To v\u0161ak z\u010faleka nie je v\u0161etko \u2013 n\u00e1v\u0161tevn\u00edci ve\u013etrhu sa zozn\u00e1mili s najd\u00f4le\u017eitej\u0161\u00edmi l\u00edniami zna\u010dky, ako s\u00fa vstavan\u00e9 kuchynsk\u00e9 spotrebi\u010de, Retro a IonGeneration chladni\u010dky \u010di SensoCare gener\u00e1cia pr\u00e1\u010dok a su\u0161i\u010diek<\/b>. Ka\u017ed\u00fd n\u00e1v\u0161tevn\u00edk si zo \u0161irokej \u0161k\u00e1ly dom\u00e1cich spotrebi\u010dov, v r\u00f4znych \u0161t\u00fdloch a v r\u00f4znych cenov\u00fdch segmentoch, m\u00f4\u017ee vybra\u0165 pre seba to prav\u00e9.<\/p>\n

Viac inform\u00e1ci\u00ed n\u00e1jdete na www.gorenje.sk<\/a><\/p>\n

\n

V\u0161eobecn\u00e9 inform\u00e1cie o skupine Gorenje<\/strong>
\nSkupina Gorenje je jedn\u00fdm z popredn\u00fdch eur\u00f3pskych v\u00fdrobcov dom\u00e1cich spotrebi\u010dov s viac ako 60-ro\u010dnou hist\u00f3riou. V\u0161etky dom\u00e1ce spotrebi\u010de s\u00fa zalo\u017een\u00e9 na inovat\u00edvnych technol\u00f3gi\u00e1ch, dizajne a\u00a0energetickej \u00faspornosti. Do skupiny Gorenje patria zna\u010dky Gorenje, Asko, Atag, Pelgrim, Upo, Mora, Etna a\u00a0K\u00f6rting. Spotrebi\u010de vyr\u00e1ban\u00e9 pod t\u00fdmito zna\u010dkami zvy\u0161uj\u00fa kvalitu \u017eivota u\u017e\u00edvate\u013eov a\u017e v dev\u00e4\u0165desiatich krajin\u00e1ch sveta.<\/p>\n

Hlavnou oblas\u0165ou podnikania skupiny Gorenje je segment dom\u00e1cnost\u00ed, ktor\u00fd zah\u0155\u0148a v\u00fdrobu ve\u013ek\u00fdch a mal\u00fdch dom\u00e1cich spotrebi\u010dov, k\u00farenia, vetrania a\u00a0klimatiz\u00e1cie a\u00a0r\u00f4znych slu\u017eieb s\u00favisiacich s\u00a0dom\u00e1cnos\u0165ou, vr\u00e1tane dizajnu.<\/p>\n

Spolo\u010dnos\u0165 Gorenje m\u00e1 s\u00eddlo v\u00a0Slovinsku, pri\u010dom je zo v\u0161etk\u00fdch slovinsk\u00fdch spolo\u010dnost\u00ed najviac orientovan\u00e1 na zahrani\u010dn\u00e9 trhy. A\u017e 95 % jej produkcie smeruje na export. V\u00a0roku 2013 pre skupinu Gorenje pracovalo 10 639 zamestnancov, ktor\u00ed vytvorili celkov\u00fd obrat vo v\u00fd\u0161ke 1,24 mld. eur.<\/p>\n

Viac inform\u00e1ci\u00ed na www.gorenje.sk<\/a> a www.gorenje.com<\/a><\/p>\n

Kontakt pre m\u00e9di\u00e1<\/strong>
\nZuzana Bo\u017eekov\u00e1
\nKey Communications, s. r. o.
\nmobil: +421\u00a0948\u00a0636 393
\ne-mail: zuzana.bozekova@keycommunications.sk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Popredn\u00fd ve\u013etrh spotrebnej elektroniky a dom\u00e1cich spotrebi\u010dov IFA sa konal v Berl\u00edne 4. a\u017e 9. septembra a\u00a0spolo\u010dnos\u0165 Gorenje na \u0148om tento rok za\u017eiarila vo ve\u013ekom \u0161t\u00fdle. Nielen, \u017ee uviedla nov\u00fd rad kuchynsk\u00fdch spotrebi\u010dov vytvoren\u00fdch v spolupr\u00e1ci s popredn\u00fdm svetov\u00fdm dizajn\u00e9rom Philippem Starckom, ale pri\u0161la aj s novou identitou a vzh\u013eadom zna\u010dky, ktor\u00e1 sprev\u00e1dza a in\u0161piruje…<\/p>\n","protected":false},"author":1,"featured_media":3954,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1429],"tags":[1440,1202,1256],"class_list":["post-3950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky-sk","tag-1440","tag-ifa-sk-2","tag-novinky-sk"],"yoast_head":"\nSpolo\u010dnos\u0165 Gorenje predstavila svoje v\u00edzie na ve\u013etrhu IFA 2015 | Life Simplified<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifesimplified.gorenje.com\/sk\/spolocnost-gorenje-predstavila-svoje-vizie-na-veltrhu-ifa-2015\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spolo\u010dnos\u0165 Gorenje predstavila svoje v\u00edzie na ve\u013etrhu IFA 2015 | Life Simplified\" \/>\n<meta property=\"og:description\" content=\"Popredn\u00fd ve\u013etrh spotrebnej elektroniky a dom\u00e1cich spotrebi\u010dov IFA sa konal v Berl\u00edne 4. a\u017e 9. septembra a\u00a0spolo\u010dnos\u0165 Gorenje na \u0148om tento rok za\u017eiarila vo ve\u013ekom \u0161t\u00fdle. 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