{"id":3927,"date":"2018-06-18T15:45:34","date_gmt":"2018-06-18T15:45:34","guid":{"rendered":"https:\/\/lifesimplified.gorenje.com\/hisense-group-strategickym-vlastnikem-gorenje\/"},"modified":"2020-01-21T12:34:19","modified_gmt":"2020-01-21T12:34:19","slug":"hisense-group-strategickym-vlastnikem-gorenje","status":"publish","type":"post","link":"https:\/\/lifesimplified.gorenje.com\/sk\/hisense-group-strategickym-vlastnikem-gorenje\/","title":{"rendered":"Hisense Group strategick\u00fdm vlastn\u00edkem Gorenje"},"content":{"rendered":"<p><strong>V kv\u011btnu prob\u011bhla v Gorenje z\u00e1sadn\u00ed jedn\u00e1n\u00ed na t\u00e9ma hled\u00e1n\u00ed nov\u00e9ho strategick\u00e9ho partnera. Nov\u00fdm majitelem mezin\u00e1rodn\u011b uzn\u00e1van\u00e9 firmy Gorenje, kter\u00e1 je na trhu t\u00e9m\u011b\u0159 70 let, se st\u00e1v\u00e1 spole\u010dnost Hisense Group, p\u0159edn\u00ed sv\u011btov\u00fd v\u00fdrobce elektroniky.<\/strong><\/p>\n<p>Gorenje se tak st\u00e1v\u00e1 sou\u010d\u00e1st\u00ed v\u011bt\u0161\u00ed spole\u010dnosti, kter\u00e1 zajist\u00ed stabiln\u00ed platformu pro intenzivn\u011bj\u0161\u00ed rozvoj a roz\u0161i\u0159ov\u00e1n\u00ed st\u00e1vaj\u00edc\u00ed firmy. <strong>Hisense Group<\/strong> generuje <strong>ro\u010dn\u00ed v\u00fdnosy ve v\u00fd\u0161i t\u00e9m\u011b\u0159 13 miliard EUR<\/strong> a zisky p\u0159ed zdan\u011bn\u00edm ve v\u00fd\u0161i 1 miliardy EUR, nav\u00edc zajist\u00ed spole\u010dnosti Gorenje glob\u00e1ln\u00ed p\u0159\u00edtomnost ve 120 zem\u00edch po cel\u00e9m sv\u011bt\u011b. Nab\u00edz\u00ed tak\u00e9 \u0161irok\u00e9 portfolio elektronick\u00fdch v\u00fdrobk\u016f, kter\u00fdm nab\u00eddku Gorenje dopln\u00ed.<\/p>\n<p>Hisense je v sou\u010dasn\u00e9 dob\u011b ji\u017e nejv\u011bt\u0161\u00edm akcion\u00e1\u0159em spole\u010dnosti Gorenje dr\u017e\u00edc\u00ed 32 % v\u0161ech akci\u00ed jej\u00edm jm\u00e9nem. To ukazuje na fakt, \u017ee skupina hodl\u00e1 spole\u010dnosti Gorenje v\u011bnovat velkou pozornost a \u017ee m\u00e1 se st\u00e1vaj\u00edc\u00ed firmou ambici\u00f3zn\u00ed pl\u00e1ny do budoucna.<\/p>\n<p>P\u0159edn\u00ed sv\u011btov\u00fd v\u00fdrobce elektroniky m\u00e1 toti\u017e v pl\u00e1nu <b>u\u010dinit z Gorenje v\u00fdvojov\u00e9 a v\u00fdrobn\u00ed st\u0159edisko<\/b> skupiny Hisense Group pro celou Evropu. Gorenje se tak v podstat\u011b stane opera\u010dn\u00ed z\u00e1kladnou Hisense pro cel\u00fd kontinent s dodate\u010dnou produkc\u00ed v\u00fdrobk\u016f skupiny Hisense p\u0159id\u011blen\u00fdch spole\u010dnosti Gorenje a v\u010detn\u011b nov\u00fdch v\u00fdrobk\u016f ze sortimentu Hisense. T\u00edm se optimalizuje vyu\u017eit\u00ed v\u0161ech v\u00fdrobn\u00edch za\u0159\u00edzen\u00ed a zajist\u00ed se lep\u0161\u00ed provozn\u00ed efektivita, jako\u017e i lep\u0161\u00ed vliv p\u0159i jedn\u00e1n\u00edch s dodavateli materi\u00e1l\u016f a elektronick\u00fdch sou\u010d\u00e1stek. <strong>S\u00eddlo skupiny Gorenje Group pak i nad\u00e1le z\u016fstane ve Velenje<\/strong> a spot\u0159ebi\u010de zna\u010dky Gorenje budou d\u00e1le vyv\u00edjeny a vyr\u00e1b\u011bny v Evrop\u011b.<\/p>\n<p>Skupina Hisense tak\u00e9 zd\u016fraznila sv\u00e9 odhodl\u00e1n\u00ed v\u011bnovat se v\u0161em zna\u010dk\u00e1m skupiny Gorenje Group. Gorenje, Asko, Atag, Etna, Pelgrim, Mora, Upo a dal\u0161\u00ed <strong>zna\u010dky z portfolia z\u016fstanou i nad\u00e1le nez\u00e1visl\u00fdmi<\/strong> a budou pos\u00edleny spole\u010dn\u00fdmi marketingov\u00fdmi a prodejn\u00edmi \u010dinnostmi po cel\u00e9m sv\u011bt\u011b.<\/p>\n<p>Ze strany Hisence tak\u00e9 vzejde v\u00fdrazn\u00e1 podpora distribu\u010dn\u00edch kan\u00e1l\u016f obou spole\u010dnost\u00ed. Je toti\u017e t\u0159eba zd\u016fraznit, \u017ee pokud jde o geografick\u00e9 pokryt\u00ed, ob\u011b spole\u010dnosti se vz\u00e1jemn\u011b dopl\u0148uj\u00ed. Zat\u00edmco spole\u010dnost Gorenje je siln\u00e1 ve st\u0159edn\u00ed a v\u00fdchodn\u00ed Evrop\u011b, v N\u011bmecku, v Rusku a roste v USA, skupina Hisense je p\u0159\u00edtomna v Asii, z\u00e1padn\u00ed Evrop\u011b a Austr\u00e1lii. Spojen\u00edm dvou siln\u00fdch hr\u00e1\u010d\u016f vznikne <strong>jeden skute\u010dn\u00fd glob\u00e1ln\u00ed s celosv\u011btovou p\u0159\u00edtomnost\u00ed<\/strong>, kter\u00fd bude schopen srovn\u00e1vat se s t\u011bmi nejv\u011bt\u0161\u00edmi konkurenty.<\/p>\n<p>T\u00edm, \u017ee se spole\u010dnost Gorenje stane sou\u010d\u00e1st\u00ed skupiny Hisense Group, z\u00edsk\u00e1 nav\u00edc <strong>p\u0159\u00edstup k v\u00fdzkumn\u00fdm a v\u00fdvojov\u00fdm kapacit\u00e1m<\/strong> jedn\u00e9 z technologicky nejvysp\u011blej\u0161\u00edch spole\u010dnost\u00ed na sv\u011bt\u011b, \u010d\u00edm\u017e se urychl\u00ed v\u00fdvoj nov\u00fdch v\u00fdrobk\u016f spole\u010dnosti Gorenje. Hisense nav\u00edc zd\u016fraznila, \u017ee chce tyto zm\u011bny zav\u00e9st co mo\u017en\u00e1 nejrychleji, aby bylo mo\u017en\u00e9 co nejd\u0159\u00edve skl\u00edzet v\u00fdhody a pln\u011b vyu\u017e\u00edvat synergie mezi ob\u011bma spole\u010dnostmi.<\/p>\n<p><strong>P\u0159edseda p\u0159edstavenstva Franjo Bobinac<\/strong> celou v\u011bc hled\u00e1n\u00ed strategick\u00e9ho vlastn\u00edka Gorenje uzav\u00edr\u00e1 slovy: <em>\u201eJsem p\u0159esv\u011bd\u010den, \u017ee st\u00e1t se sou\u010d\u00e1st\u00ed skupiny Hisense Group je jedn\u00edm z nejlep\u0161\u00edch krok\u016f v bohat\u00e9 historii spole\u010dnosti Gorenje. Ve skupin\u011b Hisense z\u00edsk\u00e1v\u00e1me stabiln\u00edho a strategick\u00e9ho vlastn\u00edka, kter\u00e9ho pot\u0159ebujeme k podpo\u0159e na\u0161eho budouc\u00edho r\u016fstu, jako\u017e i partnera, s n\u00edm\u017e sd\u00edl\u00edme zdroje, znalosti a zku\u0161enosti, je\u017e m\u00e1me v obou na\u0161ich p\u0159\u00edslu\u0161n\u00fdch oborech. Jsem si jist\u00fd, to prosp\u011bje i obchodn\u00edm partner\u016fm. Se strategick\u00fdm vlastn\u00edkem jako je skupina Hisense, budeme moci je\u0161t\u011b v\u00edce r\u016fst a roz\u0161i\u0159ovat se.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V kv\u011btnu prob\u011bhla v Gorenje z\u00e1sadn\u00ed jedn\u00e1n\u00ed na t\u00e9ma hled\u00e1n\u00ed nov\u00e9ho strategick\u00e9ho partnera. Nov\u00fdm majitelem mezin\u00e1rodn\u011b uzn\u00e1van\u00e9 firmy Gorenje, kter\u00e1 je na trhu t\u00e9m\u011b\u0159 70 let, se st\u00e1v\u00e1 spole\u010dnost Hisense Group, p\u0159edn\u00ed sv\u011btov\u00fd v\u00fdrobce elektroniky. Gorenje se tak st\u00e1v\u00e1 sou\u010d\u00e1st\u00ed v\u011bt\u0161\u00ed spole\u010dnosti, kter\u00e1 zajist\u00ed stabiln\u00ed platformu pro intenzivn\u011bj\u0161\u00ed rozvoj a roz\u0161i\u0159ov\u00e1n\u00ed st\u00e1vaj\u00edc\u00ed firmy. Hisense Group&#8230;<\/p>\n","protected":false},"author":4,"featured_media":3324,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hisense Group strategick\u00fdm vlastn\u00edkem Gorenje | Life Simplified<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifesimplified.gorenje.com\/sk\/hisense-group-strategickym-vlastnikem-gorenje\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hisense Group strategick\u00fdm vlastn\u00edkem Gorenje | Life Simplified\" \/>\n<meta property=\"og:description\" content=\"V kv\u011btnu prob\u011bhla v Gorenje z\u00e1sadn\u00ed jedn\u00e1n\u00ed na t\u00e9ma hled\u00e1n\u00ed nov\u00e9ho strategick\u00e9ho partnera. 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Nov\u00fdm majitelem mezin\u00e1rodn\u011b uzn\u00e1van\u00e9 firmy Gorenje, kter\u00e1 je na trhu t\u00e9m\u011b\u0159 70 let, se st\u00e1v\u00e1 spole\u010dnost Hisense Group, p\u0159edn\u00ed sv\u011btov\u00fd v\u00fdrobce elektroniky. Gorenje se tak st\u00e1v\u00e1 sou\u010d\u00e1st\u00ed v\u011bt\u0161\u00ed spole\u010dnosti, kter\u00e1 zajist\u00ed stabiln\u00ed platformu pro intenzivn\u011bj\u0161\u00ed rozvoj a roz\u0161i\u0159ov\u00e1n\u00ed st\u00e1vaj\u00edc\u00ed firmy. 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