{"id":3877,"date":"2013-10-16T13:53:23","date_gmt":"2013-10-16T13:53:23","guid":{"rendered":"https:\/\/lifesimplified.gorenje.com\/50-let-designoveho-dedictvi-gorenje\/"},"modified":"2020-01-20T18:06:31","modified_gmt":"2020-01-20T18:06:31","slug":"je-to-uz-50-rokov-co-gorenje-vsadza-na-dizajn","status":"publish","type":"post","link":"https:\/\/lifesimplified.gorenje.com\/sk\/je-to-uz-50-rokov-co-gorenje-vsadza-na-dizajn\/","title":{"rendered":"Je to u\u017e 50 rokov, \u010do Gorenje vs\u00e1dza na dizajn"},"content":{"rendered":"

Uplynulo u\u017e viac ako 50 rokov od momentu, kedy Gorenje za\u010dalo vyr\u00e1ba\u0165 produkty pod\u013ea svojich vlastn\u00fdch n\u00e1vrhov. U\u017e pol storo\u010die n\u00e1s del\u00ed od prv\u00e9ho po\u010dinu \u201edvorn\u00e9ho\u201c n\u00e1vrh\u00e1ra Marjana Dworaka<\/strong>. Od tej doby Gorenje neust\u00e1le roz\u0161iruje rozsah p\u00f4sobnosti, v\u00fdrobn\u00e9 programy a stavia nov\u00e9 tov\u00e1rne. Uplynul\u00fdch 50 rokov dizajnov\u00e9ho dedi\u010dstva Gorenje mo\u017eno rozdeli\u0165 do troch obdob\u00ed: prv\u00e9<\/strong> bolo zameran\u00e9 na projektovanie produktov, druh\u00e9<\/strong> na dizajnovanie funkci\u00ed<\/strong> a dnes Gorenje predznamen\u00e1va trendy.<\/strong><\/p>\n

Po skon\u0161truovan\u00ed prv\u00fdch spotrebi\u010dov pre modern\u00e9 varenie, pranie a chladenie sa Gorenje rozhodlo prejs\u0165 od licen\u010dnej v\u00fdroby k v\u00fdrobe vlastn\u00fdch produktov. Z\u00e1sadn\u00fdm m\u00ed\u013enikom bol v tomto oh\u013eade za\u010diatok spolupr\u00e1ce s dizajn\u00e9rom Cirilom Cesarom<\/strong>. Ten v roku 1971 zalo\u017eil Gorenje Design Centrum a polo\u017eil z\u00e1klady celosvetov\u00e9ho renom\u00e9 Gorenje v oblasti dizajnu dom\u00e1cich spotrebi\u010dov. Cesar okrem in\u00e9ho predstavil tzv. Ulm model design, pod\u013ea ktor\u00e9ho je produkt pevne zakotven\u00fd v centre trojuholn\u00edka: Marketing – Dizajn – Kon\u0161trukcia. Tento syst\u00e9m viedol k technologickej racionaliz\u00e1cii a zn\u00ed\u017eeniu v\u00fdrobn\u00fdch n\u00e1kladov. V roku 1977 bola predstaven\u00e1 nov\u00e1 firemn\u00e1 vizu\u00e1lna identita. V roku 1980 sa Gorenje Design Centrum<\/strong> spojilo s v\u00fdskumn\u00fdm a v\u00fdvojov\u00fdm oddelen\u00edm. O rok nesk\u00f4r sa pokra\u010dovate\u013eom pr\u00e1ce Cirila Cesara stal priemyseln\u00fd dizajn\u00e9r Janez Smerdelj,<\/strong> absolvent prest\u00ed\u017eneho Cleveland Institute of Art v USA.<\/p>\n

V 90. rokoch bol v Gorenje dizajnu venovan\u00fd \u010doraz v\u00e4\u010d\u0161\u00ed priestor. Pr\u00e1ve v tom \u010dase pre Gorenje prv\u00fdkr\u00e1t pracoval taliansky dizajn\u00e9r Paolo Pininfarina. Gorenje Design Centrum sa stalo samostatn\u00fdm oddelen\u00edm s nov\u00fdm programom, definuj\u00facim dizajn ako strategicky d\u00f4le\u017eit\u00fa oblas\u0165 firmy. Meniace sa ekonomick\u00e9.<\/p>\n

V roku 2008 sa Gorenje Design Centrum transformovalo na nez\u00e1visl\u00fa spolo\u010dnos\u0165 – Gorenje Design Studio<\/strong> na \u010dele so sk\u00fasenou dizajn\u00e9rkou Lidijou Pritr\u017enik. Navy\u0161e Gorenje \u010falej pokra\u010duje v co-brandingov\u00fdch projektoch s medzin\u00e1rodne uzn\u00e1van\u00fdmi n\u00e1vrh\u00e1rmi ako Studio Pininfarina, Ora-\u00cfto a Karim Rashid<\/strong>. V\u00fdsledkom je rast\u00faca ob\u013euba a uznanie zo strany z\u00e1kazn\u00edkov i odborn\u00edkov. Dom\u00e1ce spotrebi\u010de Gorenje s\u00fa odmenen\u00e9 radom najprest\u00ed\u017enej\u0161\u00edch dizajnov\u00fdch ocenen\u00ed Red Dot Design Award<\/strong>. S ka\u017edou novou gener\u00e1ciou s\u00fa spotrebi\u010de Gorenje chytrej\u0161ie a pokro\u010dilej\u0161ie, \u010do sa odr\u00e1\u017ea aj v novej \u00e9re dizajnu.
\n\"\"<\/p>\n

V\u0161eobecn\u00e9 inform\u00e1cie o skupine Gorenje<\/h3>\n

Skupina Gorenje je jedn\u00fdm z popredn\u00fdch eur\u00f3pskych v\u00fdrobcov dom\u00e1cich spotrebi\u010dov s viac ako 60-ro\u010dnou hist\u00f3riou. V\u0161etky dom\u00e1ce spotrebi\u010de s\u00fa zalo\u017een\u00e9 na inovat\u00edvnych technol\u00f3gi\u00e1ch, dizajne a energetickej \u00faspornosti. Do skupiny Gorenje patria zna\u010dky Gorenje, Asko, Atag, Pelgrim, Upo, Mora, Etna a K\u00f6rting. Spotrebi\u010de vyr\u00e1ban\u00e9 pod t\u00fdmito zna\u010dkami zvy\u0161uj\u00fa kvalitu \u017eivota u\u017e\u00edvate\u013eov a\u017e v dev\u00e4\u0165desiatich krajin\u00e1ch sveta.<\/p>\n

Hlavnou oblas\u0165ou podnikania skupiny Gorenje je segment dom\u00e1cnost\u00ed, ktor\u00fd zah\u0155\u0148a v\u00fdrobu ve\u013ek\u00fdch a mal\u00fdch dom\u00e1cich spotrebi\u010dov, k\u00farenia, vetrania a klimatiz\u00e1cie a r\u00f4znych slu\u017eieb s\u00favisiacich s dom\u00e1cnos\u0165ou, vr\u00e1tane dizajnu.<\/p>\n

Spolo\u010dnos\u0165 Gorenje m\u00e1 s\u00eddlo v Slovinsku, pri\u010dom je zo v\u0161etk\u00fdch slovinsk\u00fdch spolo\u010dnost\u00ed najviac orientovan\u00e1 na zahrani\u010dn\u00e9 trhy. A\u017e 95% jej produkcie smeruje na export. V roku 2012 pre skupinu Gorenje pracovalo 10.895 zamestnancov, ktor\u00ed vytvorili celkov\u00fd obrat vo v\u00fd\u0161ke 1,26 mld. eur.<\/p>\n

Kontakt pre m\u00e9di\u00e1<\/h3>\n

Marek Michl\u00edk
\nKey Communications, s. r. o.
\nmobil: +421 948 636 343
\ne-mail: marek.michlik@keycommunications.sk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Uplynulo u\u017e viac ako 50 rokov od momentu, kedy Gorenje za\u010dalo vyr\u00e1ba\u0165 produkty pod\u013ea svojich vlastn\u00fdch n\u00e1vrhov. U\u017e pol storo\u010die n\u00e1s del\u00ed od prv\u00e9ho po\u010dinu \u201edvorn\u00e9ho\u201c n\u00e1vrh\u00e1ra Marjana Dworaka. Od tej doby Gorenje neust\u00e1le roz\u0161iruje rozsah p\u00f4sobnosti, v\u00fdrobn\u00e9 programy a stavia nov\u00e9 tov\u00e1rne. Uplynul\u00fdch 50 rokov dizajnov\u00e9ho dedi\u010dstva Gorenje mo\u017eno rozdeli\u0165 do troch obdob\u00ed: prv\u00e9…<\/p>\n","protected":false},"author":1,"featured_media":3878,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1429],"tags":[1435,1369,1256,1416],"class_list":["post-3877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky-sk","tag-dizajn","tag-historie-sk","tag-novinky-sk","tag-spotrebice"],"yoast_head":"\nJe to u\u017e 50 rokov, \u010do Gorenje vs\u00e1dza na dizajn | Life Simplified<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifesimplified.gorenje.com\/sk\/je-to-uz-50-rokov-co-gorenje-vsadza-na-dizajn\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Je to u\u017e 50 rokov, \u010do Gorenje vs\u00e1dza na dizajn | Life Simplified\" \/>\n<meta property=\"og:description\" content=\"Uplynulo u\u017e viac ako 50 rokov od momentu, kedy Gorenje za\u010dalo vyr\u00e1ba\u0165 produkty pod\u013ea svojich vlastn\u00fdch n\u00e1vrhov. 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