{"id":87850,"date":"2026-02-25T08:00:50","date_gmt":"2026-02-25T08:00:50","guid":{"rendered":"https:\/\/lifesimplified.gorenje.com\/sl\/?p=87850&#038;preview=true&#038;preview_id=87850"},"modified":"2026-02-25T09:06:18","modified_gmt":"2026-02-25T09:06:18","slug":"luka-modric-joins-the-gorenje-family","status":"publish","type":"post","link":"https:\/\/lifesimplified.gorenje.com\/intl\/luka-modric-joins-the-gorenje-family\/","title":{"rendered":"Luka Modri\u0107 joins the Gorenje Family: Because true greatness begins at home"},"content":{"rendered":"<p><strong>At Gorenje, we\u2019ve always believed that the heart of every home tells a story. Today, we\u2019re honoured to share a new chapter of our own: football legend Luka Modri\u0107 is officially joining the Gorenje family as our new brand ambassador.<\/strong><\/p>\n<p>Luka Modri\u0107 is one of the most accomplished footballers of his time. A Ballon d\u2019Or winner, a player admired worldwide, and someone who has built his career on dedication, calm focus, and resilience. <strong>But what connects him to Gorenje goes beyond trophies.<\/strong> It\u2019s the values behind his success \u2013 the same dedication that shapes our brand: home, family, balance, and the everyday moments that fuel greatness.<\/p>\n<p><strong>Gorenje\u2019s brand philosophy \u2013 <em>Life Simplified<\/em> \u2013 naturally aligns with Modri\u0107\u2019s personal story and character.<\/strong> Known for his grounded nature despite worldwide fame, Modri\u0107 embodies the simplicity, humility, warmth, and gratitude that Gorenje stands for.<\/p>\n<h2>A collaboration of greatness<\/h2>\n<p>We believe that the environment we return to each day matters. It sets the tone for how we show up in the world \u2013 whether on a pitch, in a workplace, or in our own personal goals. That\u2019s why Luka Modri\u010d\u2019s perspective resonates so strongly with us. <strong>Our partnership is not just about appliances \u2013 it is about supporting home life that makes greatness possible.<\/strong><\/p>\n<p>We are proud to provide the &#8216;quiet assist&#8217; that allows a legend like Luka, and families across Europe, to focus on the moments that truly matter. To help creating a home experience that supports real life \u2013 the routines, family dynamics, the celebrations, and everything in between.<\/p>\n<h2>A partnership coming alive everywhere<\/h2>\n<p>Over the next years, Luka Modri\u0107 will represent Gorenje across brand communication, product storytelling and major campaign moments, including the upcoming <strong>FIFA World Cup 2026&#x2122; campaign.<\/strong><\/p>\n<p>The collaboration will come alive across all Europe \u2013 on TV, online, in outdoor and print media, as well as in your favourite stores. But more importantly, you\u2019ll see it in the stories we tell about home, family, and the quiet everyday rituals we all share.<\/p>\n<p>With Luka Modri\u0107 joining our journey, we are inspired more than ever to continue creating appliances that support real life, in all its beautiful simplicity. This is where greatness begins, and we\u2019re proud to take this step forward together.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Gorenje, we\u2019ve always believed that the heart of every home tells a story. Today, we\u2019re honoured to share a new chapter of our own: football legend Luka Modri\u0107 is officially joining the Gorenje family as our new brand ambassador. Luka Modri\u0107 is one of the most accomplished footballers of his time. A Ballon d\u2019Or&#8230;<\/p>\n","protected":false},"author":1,"featured_media":87833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[11102,12172,4471,12173,1132,9822],"class_list":["post-87850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-family","tag-connect-life-intl","tag-fifa2026","tag-gorenje-intl","tag-gorenje-family","tag-news","tag-smart-home-intl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luka Modri\u0107 joins the Gorenje Family | Gorenje Blog<\/title>\n<meta name=\"description\" content=\"We\u2019re honoured to share a new chapter of our own: football legend Luka Modri\u0107 is officially joining the Gorenje family as our new brand ambassador.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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