{"id":84342,"date":"2025-08-21T12:43:39","date_gmt":"2025-08-21T12:43:39","guid":{"rendered":"https:\/\/lifesimplified.gorenje.com\/sl\/?p=84342&preview=true&preview_id=84342"},"modified":"2025-09-04T11:21:51","modified_gmt":"2025-09-04T11:21:51","slug":"gorenje-u-top-1-odrzivih-tvrtki","status":"publish","type":"post","link":"https:\/\/lifesimplified.gorenje.com\/hr\/gorenje-u-top-1-odrzivih-tvrtki\/","title":{"rendered":"\u0160to zna\u010di biti u top 1% odr\u017eivih tvrtki? Razgovarajmo o tome."},"content":{"rendered":"

Vjerojatno ste posljednjih godina \u010desto \u010duli rije\u010d odr\u017eivost. Pojavljuje se na ambala\u017ei, u reklamama, na dru\u0161tvenim mre\u017eama. Ali \u0161to to zaista zna\u010di kada neka tvrtka ka\u017ee da je odr\u017eiva \u2013 i kako prepoznati je li to vi\u0161e od puke marketin\u0161ke fraze?<\/p>\n

Evo ne\u010dega \u0161to vrijedi podijeliti: tvrtka Gorenje, dio Hisense Europe, upravo je dobila platinastu medalju EcoVadis<\/strong>, najpouzdanije platforme za ocjenjivanje odr\u017eivosti na svijetu. To nas svrstava u top 1% tvrtki globalno po odgovornim poslovnim praksama<\/strong>.<\/p>\n

Ne pri\u010damo vam ovo da se hvalimo (dobro, mo\u017eda malo) \u2013 dijelimo to jer je va\u017eno. Nama. A mo\u017eda i vama.<\/p>\n

Pa, \u0161to je EcoVadis?<\/h2>\n

Zamislite EcoVadis kao Michelin vodi\u010d za odr\u017eivost. Ne dijeli zvjezdice za izvrsnu hranu, ali ocjenjuje tvrtke po tome kako tretiraju planet, svoje ljude i zajednice. Procjenjuje se preko 150.000 tvrtki, a samo mali broj dospijeva na vrh.<\/p>\n

Gorenje je to postiglo zahvaljuju\u0107i godinama predanog rada: smanjenju potro\u0161nje energije, pobolj\u0161anju radnih uvjeta, proizvodnji proizvoda koji traju du\u017ee i potpunoj transparentnosti. Nije rije\u010d o jednokratnim kampanjama \u2013 rije\u010d je o izgradnji boljeg na\u010dina poslovanja, svaki dan.<\/p>\n

Iza kulisa: \u0160to radimo druga\u010dije<\/h2>\n

Na ovom putu smo ve\u0107 neko vrijeme. Srebrne medalje 2023. i 2024. bile su sjajne \u2013 ali znali smo da mo\u017eemo vi\u0161e. I uspjeli smo. Oja\u010dali smo strategiju odr\u017eivosti, potvrdili izvje\u0161tavanje i stekli certifikate poput ISO 14001 (za okoli\u0161), ISO 50001 (za energiju) i SA8000 (za dru\u0161tvenu odgovornost). \u010cak smo se pridru\u017eili UN Global Compactu.<\/p>\n

I da, pobijedili smo neke od najve\u0107ih imena u industriji. Ali jo\u0161 va\u017enije, dokazali smo sebi \u2013 i vama \u2013 da smo ozbiljni u tome.<\/p>\n

Za\u0161to je to va\u017eno vama?<\/h2>\n

Zato \u0161to odluke koje donosite \u2013 \u0161to kupujete, koga podr\u017eavate \u2013 imaju mo\u0107. Kada odaberete Gorenje ure\u0111aj, proizveden u Europi, ne dobivate samo pametan dizajn i pouzdan rad. Podr\u017eavate tvrtku koja se trudi raditi ispravne stvari.<\/p>\n

Nismo savr\u0161eni. Ali smo predani. A ova Platinasta nagrada? To je znak da smo na pravom putu. Hvala \u0161to ste dio ovog putovanja.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vjerojatno ste posljednjih godina \u010desto \u010duli rije\u010d odr\u017eivost. Pojavljuje se na ambala\u017ei, u reklamama, na dru\u0161tvenim mre\u017eama. Ali \u0161to to zaista zna\u010di kada neka tvrtka ka\u017ee da je odr\u017eiva \u2013 i kako prepoznati je li to vi\u0161e od puke marketin\u0161ke fraze? Evo ne\u010dega \u0161to vrijedi podijeliti: tvrtka Gorenje, dio Hisense Europe, upravo je dobila platinastu…<\/p>\n","protected":false},"author":1,"featured_media":84049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1780],"tags":[11270,11271,2004,11188,10816,7512],"class_list":["post-84342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-obaveze","tag-eco-award-hr","tag-ecovadis-hr","tag-ekologija-hr","tag-smart-appliances-hr","tag-smart-home-hr","tag-sustainability-hr"],"yoast_head":"\n\u0160to zna\u010di biti u top 1% odr\u017eivih tvrtki? | Gorenje Blog<\/title>\n<meta name=\"description\" content=\"Tvrtka Gorenje, dio Hisense Europe, primila je platinastu medalju EcoVadis, koja je smje\u0161ta u top 1% tvrtki u svijetu po odr\u017eivim praksama.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifesimplified.gorenje.com\/hr\/gorenje-u-top-1-odrzivih-tvrtki\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160to zna\u010di biti u top 1% odr\u017eivih tvrtki? | Gorenje Blog\" \/>\n<meta property=\"og:description\" content=\"Tvrtka Gorenje, dio Hisense Europe, primila je platinastu medalju EcoVadis, koja je smje\u0161ta u top 1% tvrtki u svijetu po odr\u017eivim praksama.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lifesimplified.gorenje.com\/hr\/gorenje-u-top-1-odrzivih-tvrtki\/\" \/>\n<meta property=\"og:site_name\" content=\"Life Simplified\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gorenje.SLO\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-21T12:43:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-04T11:21:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/08\/gorenje-blog-KV_Gorenje.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1041\" \/>\n\t<meta property=\"og:image:height\" content=\"587\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lifesimplified.gorenje.com\/hr\/gorenje-u-top-1-odrzivih-tvrtki\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lifesimplified.gorenje.com\/hr\/gorenje-u-top-1-odrzivih-tvrtki\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/lifesimplified.gorenje.com\/hr\/#\/schema\/person\/5d0d1daf50c71af46902c5a683db3db1\"},\"headline\":\"\u0160to zna\u010di biti u top 1% odr\u017eivih tvrtki? 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