{"id":89719,"date":"2026-06-10T11:53:59","date_gmt":"2026-06-10T11:53:59","guid":{"rendered":"https:\/\/lifesimplified.gorenje.com\/?p=89719"},"modified":"2026-06-11T13:12:18","modified_gmt":"2026-06-11T13:12:18","slug":"gorenje-se-stava-oficialnim-sponzorem-mistrovstvi-sveta-ve-fotbale","status":"publish","type":"post","link":"https:\/\/lifesimplified.gorenje.com\/cz\/gorenje-se-stava-oficialnim-sponzorem-mistrovstvi-sveta-ve-fotbale\/","title":{"rendered":"Nejv\u011bt\u0161\u00ed v\u00edt\u011bzstv\u00ed vznikaj\u00ed doma. Gorenje se st\u00e1v\u00e1 ofici\u00e1ln\u00edm sponzorem mistrovstv\u00ed sv\u011bta ve fotbale"},"content":{"rendered":"<p>Praha, 3. \u010dervna 2026 \u2013<strong> Gorenje, p\u0159edn\u00ed evropsk\u00fd v\u00fdrobce dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f, ofici\u00e1ln\u011b vstupuje na sc\u00e9nu jedn\u00e9 z nejsledovan\u011bj\u0161\u00edch sportovn\u00edch ud\u00e1lost\u00ed planety. Zna\u010dka se st\u00e1v\u00e1 ofici\u00e1ln\u00edm sponzorem Mistrovstv\u00ed sv\u011bta ve fotbale FIFA World Cup 2026<\/strong><strong>&#x2122; a p\u0159en\u00e1\u0161\u00ed emoce z\u00a0velk\u00fdch stadion\u016f p\u0159\u00edmo do srdc\u00ed evropsk\u00fdch domov\u016f.<\/strong><\/p>\n<p>Nadch\u00e1zej\u00edc\u00ed \u0161ampion\u00e1t, kter\u00fd spole\u010dn\u011b host\u00ed USA, Kanada a Mexiko, nab\u00eddne fanou\u0161k\u016fm b\u011bhem 39 dn\u016f strhuj\u00edc\u00ed maraton z\u00e1pas\u016f. Pro Gorenje p\u0159edstavuje toto partnerstv\u00ed ide\u00e1ln\u00ed p\u0159\u00edle\u017eitost k demonstraci sv\u00fdch kl\u00ed\u010dov\u00fdch hodnot. Posl\u00e1n\u00edm zna\u010dky je zjednodu\u0161ovat ka\u017edodenn\u00ed \u017eivot a vytv\u00e1\u0159et dom\u00e1c\u00ed prost\u0159ed\u00ed, kter\u00e9 lidem umo\u017e\u0148uje soust\u0159edit se na momenty, na nich\u017e skute\u010dn\u011b z\u00e1le\u017e\u00ed.<\/p>\n<p><em>\u201eFotbal ukazuje, \u017ee za ka\u017ed\u00fdm velk\u00fdm \u00fasp\u011bchem stoj\u00ed tvrd\u00e1 pr\u00e1ce, vytrvalost a spolehliv\u00e9 z\u00e1zem\u00ed. Stejnou filozofii vyzn\u00e1v\u00e1me i v Gorenje. Na\u0161e spot\u0159ebi\u010de pom\u00e1haj\u00ed zvl\u00e1dat ka\u017edodenn\u00ed povinnosti rychle a jednodu\u0161e, aby lid\u00e9 m\u011bli v\u00edce \u010dasu na rodinu a spole\u010dn\u00e9 z\u00e1\u017eitky. Partnerstv\u00ed s FIFA World Cup 2026<\/em><strong>&#x2122;<\/strong><em> je proto p\u0159irozen\u00fdm vyvrcholen\u00edm na\u0161\u00ed dlouhodob\u00e9 strategie a v\u00fdznamn\u00fdm miln\u00edkem,\u201c<\/em><strong> \u0159\u00edk\u00e1 Regina Netolick\u00e1, marketingov\u00e1 \u0159editelka spole\u010dnosti Gorenje spol. s r. o. CZ\/SK.<\/strong><\/p>\n<h2>Z dom\u00e1c\u00edho z\u00e1zem\u00ed a\u017e na sv\u011btov\u00fd \u0161ampion\u00e1t<\/h2>\n<p>Komunika\u010dn\u00ed koncept kampan\u011b se op\u00edr\u00e1 o silnou my\u0161lenku: skute\u010dn\u00e1 v\u00edt\u011bzstv\u00ed neza\u010d\u00ednaj\u00ed na h\u0159i\u0161ti, ale doma. Domov je m\u00edstem, kter\u00e9 n\u00e1m d\u00e1v\u00e1 klid, komfort a energii k pod\u00e1v\u00e1n\u00ed maxim\u00e1ln\u00edch v\u00fdkon\u016f. Tuto vizi perfektn\u011b zt\u011bles\u0148uje hlavn\u00ed tv\u00e1\u0159 kampan\u011b a ambasador zna\u010dky Luka Modri\u0107 \u2013 dr\u017eitel Zlat\u00e9ho m\u00ed\u010de, kapit\u00e1n chorvatsk\u00e9 reprezentace a legenda sv\u011btov\u00e9ho fotbalu.<\/p>\n<p><em>\u201eJsem hrd\u00fd, \u017ee se mohu p\u0159ipojit k rodin\u011b Gorenje,\u201c <\/em>\u0159ekl Luka Modri\u0107.<em> \u201eV\u017edy jsem v\u011b\u0159il, \u017ee m\u016fj v\u00fdkon pod sv\u011btly stadionu je odrazem klidu a stability, kter\u00e9 nach\u00e1z\u00edm doma. Gorenje je v souladu s m\u00fdmi rodinn\u00fdmi hodnotami p\u0159edev\u0161\u00edm t\u00edm, \u017ee vytv\u00e1\u0159\u00ed prost\u0159ed\u00ed, kde se \u017eije jednodu\u0161e, co\u017e mi umo\u017e\u0148uje v\u011bnovat svou energii kari\u00e9\u0159e a m\u00fdm bl\u00edzk\u00fdm. Skute\u010dn\u00e1 velikost je cesta, kter\u00e1 za\u010d\u00edn\u00e1 doma,\u201c <\/em><strong>dod\u00e1v\u00e1 Luka Modri\u0107<\/strong>, <strong>ambasador zna\u010dky Gorenje.<\/strong><\/p>\n<p>Rozs\u00e1hl\u00e1 evropsk\u00e1 kampa\u0148 propoj\u00ed sv\u011bt vrcholov\u00e9ho sportu s ka\u017edodenn\u00ed realitou prost\u0159ednictv\u00edm televizn\u00edch spot\u016f, digit\u00e1ln\u00edch m\u00e9di\u00ed, soci\u00e1ln\u00edch s\u00edt\u00ed a v\u00fdrazn\u00fdch aktivac\u00ed p\u0159\u00edmo v m\u00edstech prodeje. Fanou\u0161ci se mohou t\u011b\u0161it na speci\u00e1ln\u00ed produktov\u00e9 edice, sout\u011b\u017ee a exkluzivn\u00ed obsah inspirovan\u00fd \u0161ampion\u00e1tem.<\/p>\n<p>V\u00a0\u010desk\u00e9m prost\u0159ed\u00ed Gorenje spustila projekt na podporu men\u0161\u00edch fotbalov\u00fdch klub\u016f a talent\u016f ni\u017e\u0161\u00edch ligov\u00fdch t\u0159\u00edd. V\u00a0r\u00e1mci podpory obdr\u017e\u00ed vybran\u00e9 kluby velk\u00e9 dom\u00e1c\u00ed spot\u0159ebi\u010de, jako jsou lednice, pra\u010dky a su\u0161i\u010dky. Cel\u00fd projekt odr\u00e1\u017e\u00ed hlavn\u00ed ideu zna\u010dky, kter\u00e1 zn\u00ed\u00a0\u201e<em>\u017divot jednodu\u0161e\u201c<\/em>. Klub\u016fm m\u00e1 zajistit jednodu\u0161\u0161\u00ed\u00a0ka\u017edodenn\u00ed\u00a0fungov\u00e1n\u00ed, a to pod nov\u00fdm mottem:\u00a0\u201e<em>Jednodu\u0161e doma i na h\u0159i\u0161ti\u201c<\/em>.<\/p>\n<h2>Spojen\u00ed technologi\u00ed a fotbalov\u00fdch emoc\u00ed<\/h2>\n<p>Zapojen\u00edm do leto\u0161n\u00edho sv\u011btov\u00e9ho turnaje Gorenje potvrzuje svou pozici jednoho z nejv\u00fdznamn\u011bj\u0161\u00edch podporovatel\u016f velk\u00fdch sportovn\u00edch ud\u00e1lost\u00ed. Tato exkluzivn\u00ed spolupr\u00e1ce ukazuje s\u00edlu synergie: spojen\u00ed inovativn\u00edch technologi\u00ed a emoc\u00ed, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed radost milion\u016fm rodin po cel\u00e9m sv\u011bt\u011b. Gorenje chce b\u00fdt u toho \u2013 proto\u017ee nejv\u011bt\u0161\u00ed v\u00edt\u011bzstv\u00ed vznikaj\u00ed doma.<\/p>\n<h2>O spole\u010dnosti Gorenje<\/h2>\n<p>Gorenje je jedn\u00edm z p\u0159edn\u00edch v\u00fdrobc\u016f dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f s v\u00edce ne\u017e 75letou tradic\u00ed a zastoupen\u00edm ve v\u00edce ne\u017e 160 zem\u00edch sv\u011bta. Zna\u010dka je zn\u00e1m\u00e1 spojen\u00edm pokro\u010dil\u00fdch technologi\u00ed s osobit\u00fdm evropsk\u00fdm designem a vytv\u00e1\u0159\u00ed intuitivn\u00ed a energeticky \u00fasporn\u00e9 spot\u0159ebi\u010de, kter\u00e9 usnad\u0148uj\u00ed ka\u017edodenn\u00ed \u017eivot. Provozuje v\u00fdrobn\u00ed z\u00e1vody i po cel\u00e9 Evrop\u011b a od roku 2018 je sou\u010d\u00e1st\u00ed skupiny\u00a0Hisense\u00a0Group, jednoho z nejv\u00fdznamn\u011bj\u0161\u00edch sv\u011btov\u00fdch hr\u00e1\u010d\u016f v oblasti inovac\u00ed ve spot\u0159ebn\u00ed elektronice a dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f. Gorenje i nad\u00e1le p\u0159in\u00e1\u0161\u00ed\u00a0smart\u00a0\u0159e\u0161en\u00ed p\u0159izp\u016fsoben\u00e9 pot\u0159eb\u00e1m modern\u00edch dom\u00e1cnost\u00ed a m\u011bn\u00edc\u00edmu se \u017eivotn\u00edmu stylu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Praha, 3. \u010dervna 2026 \u2013 Gorenje, p\u0159edn\u00ed evropsk\u00fd v\u00fdrobce dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f, ofici\u00e1ln\u011b vstupuje na sc\u00e9nu jedn\u00e9 z nejsledovan\u011bj\u0161\u00edch sportovn\u00edch ud\u00e1lost\u00ed planety. Zna\u010dka se st\u00e1v\u00e1 ofici\u00e1ln\u00edm sponzorem Mistrovstv\u00ed sv\u011bta ve fotbale FIFA World Cup 2026&#x2122; a p\u0159en\u00e1\u0161\u00ed emoce z\u00a0velk\u00fdch stadion\u016f p\u0159\u00edmo do srdc\u00ed evropsk\u00fdch domov\u016f. Nadch\u00e1zej\u00edc\u00ed \u0161ampion\u00e1t, kter\u00fd spole\u010dn\u011b host\u00ed USA, Kanada a Mexiko, nab\u00eddne fanou\u0161k\u016fm&#8230;<\/p>\n","protected":false},"author":6,"featured_media":89830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[845,872,841],"tags":[12388,4410,12176,1135],"class_list":["post-89719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domov","category-novinky","category-rodina","tag-fifa-world-cup-2026","tag-gorenje","tag-luka-modric","tag-novinky-cz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gorenje se st\u00e1v\u00e1 ofici\u00e1ln\u00edm sponzorem MS ve fotbale | Life Simplified<\/title>\n<meta name=\"description\" content=\"Gorenje ofici\u00e1ln\u011b vstupuje na sc\u00e9nu jedn\u00e9 z nejsledovan\u011bj\u0161\u00edch sportovn\u00edch ud\u00e1lost\u00ed planety. 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