{"id":87856,"date":"2026-02-25T09:21:20","date_gmt":"2026-02-25T09:21:20","guid":{"rendered":"https:\/\/lifesimplified.gorenje.com\/?p=87856"},"modified":"2026-02-25T10:14:58","modified_gmt":"2026-02-25T10:14:58","slug":"luka-modric-fotbalova-legenda-se-stava-ambasadorem-gorenje","status":"publish","type":"post","link":"https:\/\/lifesimplified.gorenje.com\/cz\/luka-modric-fotbalova-legenda-se-stava-ambasadorem-gorenje\/","title":{"rendered":"Luka Modri\u0107, fotbalov\u00e1 legenda, se st\u00e1v\u00e1 ambasadorem Gorenje: To nejlep\u0161\u00ed za\u010d\u00edn\u00e1 doma"},"content":{"rendered":"

Praha, \u010cesk\u00e1 republika (25. \u00fanora 2026) \u2013 Gorenje, p\u0159edn\u00ed evropsk\u00fd v\u00fdrobce dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f, s hrdost\u00ed oznamuje uzav\u0159en\u00ed v\u00fdznamn\u00e9 dohody o ambasadorstv\u00ed zna\u010dky<\/a> s fotbalovou ikonou Lukou Modri\u0107em. Toto partnerstv\u00ed spojuje zna\u010dku, kter\u00e1 je symbolem dokonalosti v dom\u00e1cnosti, s hr\u00e1\u010dem, kter\u00fd zt\u011bles\u0148uje mistrovstv\u00ed, odolnost a \u00fasp\u011bch. Partnerstv\u00ed bude aktivov\u00e1no nap\u0159\u00ed\u010d Evropou prost\u0159ednictv\u00edm rozs\u00e1hl\u00e9 multi-kan\u00e1lov\u00e9 kampan\u011b zahrnuj\u00edc\u00ed televizi, OOH reklamu, tisk a soci\u00e1ln\u00ed s\u00edt\u011b.<\/strong><\/p>\n

\"LukaTo nejlep\u0161\u00ed za\u010d\u00edn\u00e1 doma<\/h2>\n

Jako dr\u017eitel Zlat\u00e9ho m\u00ed\u010de a jeden z nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch fotbalist\u016f sv\u00e9 generace p\u0159edstavuje Luka Modri\u0107 \u00farove\u0148 profesion\u00e1ln\u00edho \u00fasp\u011bchu, kter\u00e1 odr\u00e1\u017e\u00ed z\u00e1vazek Gorenje k pr\u00e9miov\u00e9 kvalit\u011b. Toto partnerstv\u00ed v\u0161ak p\u0159esahuje h\u0159i\u0161t\u011b. Je postaveno na hlubok\u00e9m porozum\u011bn\u00ed tomu, \u017ee nejvy\u0161\u0161\u00ed sportovn\u00ed kvalita, individu\u00e1ln\u00ed \u00fasp\u011bch a skute\u010dn\u00e1 velikost za\u010d\u00ednaj\u00ed doma.<\/p>\n

\u201eLuka Modri\u0107 je v\u00edc ne\u017e fotbalov\u00e1 ikona. Je to mu\u017e, kter\u00fd pova\u017euje svou rodinu za sv\u00e9 nejv\u011bt\u0161\u00ed v\u00edt\u011bzstv\u00ed. V Gorenje sd\u00edl\u00edme stejn\u00e9 hodnoty. Na\u0161e partnerstv\u00ed nen\u00ed jen o spot\u0159ebi\u010d\u00edch \u2013 jde o podporu dom\u00e1c\u00edho \u017eivota, kter\u00fd umo\u017e\u0148uje v\u00fdjime\u010dn\u00e9 v\u00fdsledky. Jsme hrd\u00ed, \u017ee poskytujeme \u201etichou podporu\u201c, kter\u00e1 legend\u011b, jako je Luka, i rodin\u00e1m po cel\u00e9 Evrop\u011b umo\u017e\u0148uje soust\u0159edit se na okam\u017eiky, na kter\u00fdch skute\u010dn\u011b z\u00e1le\u017e\u00ed,\u201c<\/em> \u0159\u00edk\u00e1 Regina Netolick\u00e1, marketingov\u00e1 \u0159editelka spole\u010dnosti Gorenje spol. s r. o. CZ\/SK.<\/p>\n

Zakotveno v pevn\u00fdch hodnot\u00e1ch<\/h2>\n

Pro Luku bylo rozhodnut\u00ed spojit se s Gorenje motivov\u00e1no sd\u00edlen\u00fdm d\u016frazem na rodinu a ukotven\u00fdm p\u0159\u00edstupem k \u017eivotu.<\/p>\n

\u201eJsem hrd\u00fd, \u017ee se mohu p\u0159ipojit k rodin\u011b Gorenje,\u201c <\/em>\u0159ekl Luka Modri\u0107. \u201eV\u017edy jsem v\u011b\u0159il, \u017ee m\u016fj v\u00fdkon pod sv\u011btly stadionu je odrazem klidu a stability, kter\u00e9 nach\u00e1z\u00edm doma. Gorenje je v souladu s m\u00fdmi rodinn\u00fdmi hodnotami p\u0159edev\u0161\u00edm d\u00edky tomu, \u017ee vytv\u00e1\u0159\u00ed prost\u0159ed\u00ed, kde se \u017eije jednodu\u0161e, a to mi umo\u017e\u0148uje v\u011bnovat svou energii m\u00e9 kari\u00e9\u0159e a m\u00fdm bl\u00edzk\u00fdm. Skute\u010dn\u00e1 velikost je cesta, kter\u00e1 za\u010d\u00edn\u00e1 doma.\u201c<\/em><\/p>\n

Odkaz fotbalov\u00e9 v\u00fdjime\u010dnosti<\/h2>\n

Partnerstv\u00ed Gorenje s Lukou Modri\u0107em d\u00e1le posiluje fotbalov\u00e9 d\u011bdictv\u00ed skupiny Hisense. Jako l\u00eddr v oblasti dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f m\u00e1 skupina Hisense dlouhou a bohatou historii partnerstv\u00ed s nejv\u011bt\u0161\u00edmi fotbalov\u00fdmi ud\u00e1lostmi sv\u011bta, v\u010detn\u011b UEFA EURO 2016, 2020 a 2024, stejn\u011b jako Mistrovstv\u00ed sv\u011bta FIFA 2018, 2022 a 2026.
\nJako hrd\u00fd sponzor nadch\u00e1zej\u00edc\u00edho Mistrovstv\u00ed sv\u011bta ve fotbale 2026 pokra\u010duj\u00ed Hisense a Gorenje v podpo\u0159e ducha hry a propojuj\u00ed fanou\u0161ky prost\u0159ednictv\u00edm inovac\u00ed a sd\u00edlen\u00e9 v\u00e1\u0161n\u011b pro nejvy\u0161\u0161\u00ed kvalitu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Praha, \u010cesk\u00e1 republika (25. \u00fanora 2026) \u2013 Gorenje, p\u0159edn\u00ed evropsk\u00fd v\u00fdrobce dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f, s hrdost\u00ed oznamuje uzav\u0159en\u00ed v\u00fdznamn\u00e9 dohody o ambasadorstv\u00ed zna\u010dky s fotbalovou ikonou Lukou Modri\u0107em. Toto partnerstv\u00ed spojuje zna\u010dku, kter\u00e1 je symbolem dokonalosti v dom\u00e1cnosti, s hr\u00e1\u010dem, kter\u00fd zt\u011bles\u0148uje mistrovstv\u00ed, odolnost a \u00fasp\u011bch. Partnerstv\u00ed bude aktivov\u00e1no nap\u0159\u00ed\u010d Evropou prost\u0159ednictv\u00edm rozs\u00e1hl\u00e9 multi-kan\u00e1lov\u00e9 kampan\u011b zahrnuj\u00edc\u00ed…<\/p>\n","protected":false},"author":6,"featured_media":87857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[833,872],"tags":[12177,846,4410,12176,1135,844],"class_list":["post-87856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domaci-prace","category-novinky","tag-ambassador","tag-domov-cz","tag-gorenje","tag-luka-modric","tag-novinky-cz","tag-rodina-cz"],"yoast_head":"\nLuka Modri\u0107, se st\u00e1v\u00e1 ambasadorem Gorenje | Gorenje blog<\/title>\n<meta name=\"description\" content=\"Jako dr\u017eitel Zlat\u00e9ho m\u00ed\u010de a jeden z nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch fotbalist\u016f sv\u00e9 generace p\u0159edstavuje Luka Modri\u0107 \u00farove\u0148 profesion\u00e1ln\u00edho \u00fasp\u011bchu, kter\u00e1 odr\u00e1\u017e\u00ed z\u00e1vazek Gorenje k pr\u00e9miov\u00e9 kvalit\u011b.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cz.gorenje.com\/blog-ambassador-luka-modric\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luka Modri\u0107, se st\u00e1v\u00e1 ambasadorem Gorenje | Gorenje blog\" \/>\n<meta property=\"og:description\" content=\"Jako dr\u017eitel Zlat\u00e9ho m\u00ed\u010de a jeden z nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch fotbalist\u016f sv\u00e9 generace p\u0159edstavuje Luka Modri\u0107 \u00farove\u0148 profesion\u00e1ln\u00edho \u00fasp\u011bchu, kter\u00e1 odr\u00e1\u017e\u00ed z\u00e1vazek Gorenje k pr\u00e9miov\u00e9 kvalit\u011b.\" \/>\n<meta property=\"og:url\" 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