{"id":84175,"date":"2025-09-02T09:40:37","date_gmt":"2025-09-02T09:40:37","guid":{"rendered":"https:\/\/lifesimplified.gorenje.com\/?p=84175"},"modified":"2025-09-02T09:46:02","modified_gmt":"2025-09-02T09:46:02","slug":"gorenje-predstavuje-slogan-ktery-mluvi-jazykem-svych-zakazniku","status":"publish","type":"post","link":"https:\/\/lifesimplified.gorenje.com\/cz\/gorenje-predstavuje-slogan-ktery-mluvi-jazykem-svych-zakazniku\/","title":{"rendered":"Gorenje p\u0159edstavuje slogan, kter\u00fd mluv\u00ed jazykem sv\u00fdch z\u00e1kazn\u00edk\u016f"},"content":{"rendered":"<p>Zna\u010dka dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f Gorenje slav\u00ed letos sv\u00e9 75. v\u00fdro\u010d\u00ed a k v\u00fdznamn\u00e9mu jubileu si nad\u011blila d\u00e1rek v podob\u011b region\u00e1ln\u00edho sloganu. Od leto\u0161n\u00edho podzimu se proto z\u00e1kazn\u00edci v \u010cesk\u00e9 republice budou setk\u00e1vat s novou podobou sloganu <strong><em>\u201e\u017divot jednodu\u0161e\u201c<\/em><\/strong>, na Slovensku pak se zn\u011bn\u00edm <em>\u201e\u017divot jednoducho\u201c.<\/em><\/p>\n<p>Gorenje t\u00edm potvrzuje svou dlouhodobou filozofii \u2013 <strong>zjednodu\u0161it ka\u017edodenn\u00ed \u017eivot z\u00e1kazn\u00edk\u016fm<\/strong> a nab\u00eddnout jim modern\u00ed technologie, kter\u00e9 lidem umo\u017e\u0148uj\u00ed v\u011bnovat v\u00edce \u010dasu rodin\u011b, p\u0159\u00e1tel\u016fm, z\u00e1lib\u00e1m \u010di odpo\u010dinku. <em>\u201eZ na\u0161ich pr\u016fzkum\u016f vyplynulo, \u017ee z\u00e1kazn\u00edci v \u010cesku i na Slovensku mnohem l\u00e9pe reaguj\u00ed na slogan v rodn\u00e9m jazyce. P\u0159ibl\u00ed\u017eit se z\u00e1kazn\u00edk\u016fm i v komunikaci bylo proto logick\u00fdm krokem. Jsme r\u00e1di, \u017ee m\u016f\u017eeme nab\u00eddnout claim, kter\u00fd je srozumiteln\u00fd, p\u0159irozen\u00fd a vystihuje na\u0161i zna\u010dku,\u201c<\/em> \u0159\u00edk\u00e1 Regina Netolick\u00e1, marketingov\u00e1 \u0159editelka Gorenje real. s\u00a0r. o. CZ\/SK.<\/p>\n<p>\u010ceskou verzi sloganu <em>\u201e\u017divot jednodu\u0161e\u201c<\/em> <strong>namluvila here\u010dka<\/strong> <strong>Tereza Bebarov\u00e1<\/strong>, zn\u00e1m\u00e1 z kulin\u00e1\u0159sk\u00e9 reality show <em>Pe\u010de cel\u00e1 zem\u011b<\/em> a z po\u0159adu <em>Buchty po r\u00e1nu<\/em>. Slovensk\u00e9 verzi <em>\u201e\u017divot jednoducho\u201c<\/em> pak prop\u016fj\u010dila sv\u016fj hlas here\u010dka Mariana \u010c\u00ed\u017ekov\u00e1. <strong>Nov\u00fd slogan<\/strong> se objev\u00ed ve v\u0161ech marketingov\u00fdch materi\u00e1lech, kampan\u00edch i vizu\u00e1ln\u00ed identit\u011b zna\u010dky.<\/p>\n<h2>Technologie, kter\u00e9 usnad\u0148uj\u00ed \u017eivot<\/h2>\n<p>U\u017e 75 let vyv\u00edj\u00ed Gorenje spot\u0159ebi\u010de, kter\u00e9 pom\u00e1haj\u00ed lidem \u017e\u00edt jednodu\u0161eji. Nejde jen o design a spolehlivost, ale tak\u00e9 o inovace, kter\u00e9 <strong>usnad\u0148uj\u00ed ka\u017edodenn\u00ed \u010dinnosti v dom\u00e1cnosti<\/strong>. O jak\u00e9 nejnov\u011bj\u0161\u00ed technologie a aplikace se jedn\u00e1 p\u0159edev\u0161\u00edm?<\/p>\n<ul>\n<li><strong>SteamTech &#8211; <\/strong>P\u00e1ra na konci prac\u00edho programu <strong>redukuje poma\u010dk\u00e1n\u00ed<\/strong> oble\u010den\u00ed, pachy i bakterie. Pr\u00e1dlo z\u00a0<a href=\"https:\/\/cz.gorenje.com\/spotrebice\/prani-a-suseni\/pracky\/c\/gowash01\">automatick\u00fdch pra\u010dek<\/a> s\u00a0technologi\u00ed SteamTech je proto \u010dist\u0161\u00ed, m\u011bk\u010d\u00ed a nen\u00ed nutn\u00e9 pou\u017e\u00edvat aviv\u00e1\u017e.<\/li>\n<li><strong>NatureDry &#8211; <\/strong>Patentovan\u00e1 technologie <strong>su\u0161en\u00ed s n\u00edzkou teplotou (pod 40 \u00b0C)<\/strong> chr\u00e1n\u00ed v\u00a0<a href=\"https:\/\/cz.gorenje.com\/spotrebice\/prani-a-suseni\/susicky\/c\/gowash02\">su\u0161i\u010dce na pr\u00e1dlo<\/a> i ty nejjemn\u011bj\u0161\u00ed tkaniny, jako je vlna nebo sportovn\u00ed oble\u010den\u00ed.<\/li>\n<li><strong>BigSpace &#8211; <\/strong><a href=\"https:\/\/cz.gorenje.com\/spotrebice\/vareni-a-peceni\/sporaky\/c\/gocook05\">Trouby<\/a> s objemem a\u017e 70 litr\u016f zvl\u00e1dnou p\u0159ipravit <strong>v\u00edce j\u00eddel najednou<\/strong>. Perfektn\u00ed volba pro velk\u00e9 rodinn\u00e9 hostiny.<\/li>\n<li><strong>AdaptTech &#8211; <\/strong>Chytr\u00fd syst\u00e9m v\u00a0<a href=\"https:\/\/cz.gorenje.com\/spotrebice\/chlazeni-a-mrazeni\/Vsechny-lednice\/c\/gocool01\">ledni\u010dce<\/a> sleduje, kdy ji nej\u010dast\u011bji otev\u00edr\u00e1te, a podle toho reguluje teplotu. Potraviny z\u016fst\u00e1vaj\u00ed d\u00e9le \u010derstv\u00e9 a <strong>spot\u0159eba energie je ni\u017e\u0161\u00ed<\/strong>.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-84176\" src=\"https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje.webp\" alt=\"Technologie, kter\u00e9 usnad\u0148uj\u00ed \u017eivot\" width=\"1920\" height=\"1000\" srcset=\"https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje.webp 1920w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje-300x156.webp 300w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje-1024x533.webp 1024w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje-768x400.webp 768w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje-1536x800.webp 1536w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje-312x163.webp 312w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje-520x271.webp 520w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<ul>\n<li><strong>AirFry &#8211; <\/strong>Vychutnejte si lahodn\u00e9 sma\u017een\u00e9 pokrmy bez tuku. Technologie hork\u00e9ho vzduchu u <a href=\"https:\/\/cz.gorenje.com\/spotrebice\/vareni-a-peceni\/vestavne-pecici-trouby\/c\/gocook01\">vestavn\u00fdch trub<\/a> Gorenje v\u00e1m zajist\u00ed k\u0159upavou a zlatavou k\u016frku \u2013<strong> zdrav\u011bji a jednodu\u0161eji<\/strong>!<\/li>\n<li><strong>SmartDosing &#8211; <\/strong>Gel do <a href=\"https:\/\/cz.gorenje.com\/spotrebice\/myti-nadobi\/mycky\/c\/godish01\">my\u010dky n\u00e1dob\u00ed<\/a> se d\u00edky t\u00e9to technologii <strong>d\u00e1vkuje automaticky<\/strong>. Sta\u010d\u00ed ho doplnit jednou za 20 cykl\u016f. Uspo\u0159\u00edte \u010das, energii i myc\u00ed prost\u0159edek.<\/li>\n<li><strong>StableHeat &#8211; <\/strong>Inovativn\u00ed technologie induk\u010dn\u00edch <a href=\"https:\/\/cz.gorenje.com\/spotrebice\/vareni-a-peceni\/varne-desky\/c\/gocook02\">varn\u00fdch desek<\/a> zaji\u0161\u0165uje rovnom\u011brn\u00e9 a stabiln\u00ed rozlo\u017een\u00ed tepla. D\u00edky tomu dos\u00e1hnete skv\u011bl\u00fdch v\u00fdsledk\u016f p\u0159i va\u0159en\u00ed i <strong>pe\u010den\u00ed bez kol\u00eds\u00e1n\u00ed teploty<\/strong>.<\/li>\n<li><strong>ConnectLife\u00a0 \u00a0&#8211; <\/strong>D\u00edky t\u00e9to aplikaci m\u016f\u017eete sv\u00e9 spot\u0159ebi\u010de <strong>ovl\u00e1dat prakticky odkudkoliv<\/strong>. P\u0159es ConnectLife si v mobilu pohodln\u011b nastav\u00edte program myt\u00ed nebo pran\u00ed a n\u00e1sledn\u011b sledujete aktu\u00e1ln\u00ed f\u00e1zi procesu. Aplikace v\u00e1s upozorn\u00ed na dokon\u010den\u00ed zvolen\u00e9ho programu, informuje v\u00e1s o doch\u00e1zej\u00edc\u00edm prost\u0159edku, nebo se od n\u00ed dozv\u00edte o v\u00fdpadku proudu \u010di jin\u00e9 poru\u0161e, kter\u00e1 v\u00e1\u0161 spot\u0159ebi\u010d p\u0159i pr\u00e1ci ne\u010dekan\u011b zastav\u00ed.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-84203\" src=\"https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje2.webp\" alt=\"Technologie, kter\u00e9 usnad\u0148uj\u00ed \u017eivot\" width=\"1920\" height=\"1000\" srcset=\"https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje2.webp 1920w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje2-300x156.webp 300w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje2-1024x533.webp 1024w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje2-768x400.webp 768w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje2-1536x800.webp 1536w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje2-312x163.webp 312w, https:\/\/lifesimplified.gorenje.com\/wp-content\/uploads\/2025\/09\/funkce-gorenje2-520x271.webp 520w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h2>Mal\u00e9, ale mil\u00e9 a tolik pot\u0159ebn\u00e9<\/h2>\n<p>Krom\u011b inovac\u00ed ukryt\u00fdch v\u00a0jednotliv\u00fdch spot\u0159ebi\u010d\u00edch v\u00e1m ov\u0161em Gorenje zjednodu\u0161\u00ed \u017eivot i sv\u00fdmi jedine\u010dn\u00fdmi men\u0161\u00edmi spot\u0159ebi\u010di. Mnoh\u00e9 z\u00a0nich plat\u00ed p\u0159\u00edmo za <a href=\"https:\/\/cz.gorenje.com\/spotrebice\/designove-kolekce\">designov\u00e9 kousky<\/a>, kter\u00e9 se stanou dokonalou ozdobou va\u0161\u00ed kuchyn\u011b. Zna\u010dka v\u00e1s pot\u011b\u0161\u00ed spot\u0159ebi\u010di usnad\u0148uj\u00edc\u00edmi <a href=\"https:\/\/cz.gorenje.com\/spotrebice\/vareni-a-peceni\/c\/gocook00\">va\u0159en\u00ed a pe\u010den\u00ed<\/a>, <a href=\"https:\/\/cz.gorenje.com\/spotrebice\/priprava-pokrmu\/c\/gofood00\">p\u0159\u00edpravu pokrm\u016f<\/a> od A do Z\u00a0i celkovou <a href=\"https:\/\/cz.gorenje.com\/spotrebice\/domaci-a-osobni-pece-\/c\/gohome00\">p\u00e9\u010di o dom\u00e1cnost<\/a>.<\/p>\n<p>V\u00edce informac\u00ed se dozv\u00edte na <a href=\"https:\/\/cz.gorenje.com\/\"><strong>cz.gorenje.com<\/strong><\/a>.<\/p>\n<h2>O zna\u010dce spole\u010dnosti:<\/h2>\n<p>Zna\u010dka <a href=\"https:\/\/cz.gorenje.com\/\">Gorenje<\/a> byla zalo\u017eena v roce 1950 ve Slovinsku a pat\u0159\u00ed mezi p\u0159edn\u00ed v\u00fdrobce dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f v Evrop\u011b. Jej\u00ed filozofie stoj\u00ed na spojen\u00ed modern\u00ed technologie, designu a prakti\u010dnosti. D\u00edky inovac\u00edm, jako jsou SteamTech, NatureDry \u010di AdaptTech, pom\u00e1h\u00e1 Gorenje ji\u017e 75 let sv\u00fdm z\u00e1kazn\u00edk\u016fm \u017e\u00edt jednodu\u0161eji. Zna\u010dka je nav\u00edc dlouhodob\u011b aktivn\u00ed i mimo sv\u011bt dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f \u2013 podporuje b\u011b\u017eeck\u00e9 z\u00e1vody, h\u00e1zenou a dal\u0161\u00ed sportovn\u00ed i komunitn\u00ed aktivity. Gorenje tak nen\u00ed jen sou\u010d\u00e1st\u00ed dom\u00e1cnosti, ale i ka\u017edodenn\u00edho \u017eivota sv\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zna\u010dka dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f Gorenje slav\u00ed letos sv\u00e9 75. v\u00fdro\u010d\u00ed a k v\u00fdznamn\u00e9mu jubileu si nad\u011blila d\u00e1rek v podob\u011b region\u00e1ln\u00edho sloganu. Od leto\u0161n\u00edho podzimu se proto z\u00e1kazn\u00edci v \u010cesk\u00e9 republice budou setk\u00e1vat s novou podobou sloganu \u201e\u017divot jednodu\u0161e\u201c, na Slovensku pak se zn\u011bn\u00edm \u201e\u017divot jednoducho\u201c. Gorenje t\u00edm potvrzuje svou dlouhodobou filozofii \u2013 zjednodu\u0161it ka\u017edodenn\u00ed \u017eivot z\u00e1kazn\u00edk\u016fm&#8230;<\/p>\n","protected":false},"author":6,"featured_media":84285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[845,872],"tags":[4410,1135,854,920,11268],"class_list":["post-84175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domov","category-novinky","tag-gorenje","tag-novinky-cz","tag-spotrebice-cz","tag-technologie-cz","tag-zivot-jednoduse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jednodu\u0161\u0161\u00ed ka\u017edodenn\u00ed \u017eivot | Gorenje glog<\/title>\n<meta name=\"description\" content=\"Zna\u010dka dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f Gorenje slav\u00ed letos sv\u00e9 75. 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