{"id":82501,"date":"2025-06-18T12:20:55","date_gmt":"2025-06-18T12:20:55","guid":{"rendered":"https:\/\/lifesimplified.gorenje.com\/?p=82501"},"modified":"2025-06-18T13:57:15","modified_gmt":"2025-06-18T13:57:15","slug":"gorenje-prodluzuje-dlouhodobe-partnerstvi-s-ehf-champions-league","status":"publish","type":"post","link":"https:\/\/lifesimplified.gorenje.com\/cz\/gorenje-prodluzuje-dlouhodobe-partnerstvi-s-ehf-champions-league\/","title":{"rendered":"Gorenje prodlu\u017euje dlouhodob\u00e9 partnerstv\u00ed s EHF Champions League a nov\u011b podporuje i \u017eenskou sout\u011b\u017e"},"content":{"rendered":"

Velenje, 17. \u010dervna 2025<\/em> \u2013 Gorenje, p\u0159edn\u00ed evropsk\u00fd v\u00fdrobce dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f a sou\u010d\u00e1st skupiny Hisense Europe, oznamuje prodlou\u017een\u00ed sv\u00e9ho dlouholet\u00e9ho partnerstv\u00ed s elitn\u00ed evropskou h\u00e1zenk\u00e1\u0159skou sout\u011b\u017e\u00ed Machineseeker EHF Champions League. Novinkou je, \u017ee se Gorenje poprv\u00e9 st\u00e1v\u00e1 i sez\u00f3nn\u00edm partnerem v sout\u011b\u017ei EHF Champions League Women<\/strong>. Ozn\u00e1men\u00ed prob\u011bhlo b\u011bhem fin\u00e1lov\u00e9ho turnaje TruckScout24 EHF FINAL4 v Kol\u00edn\u011b nad R\u00fdnem.<\/p>\n

Cesta k ofici\u00e1ln\u00edmu partnerstv\u00ed<\/h2>\n

Partnerstv\u00ed s evropskou h\u00e1zenk\u00e1\u0159skou federac\u00ed za\u010dalo u\u017e v roce 2017 na region\u00e1ln\u00ed \u00farovni. Od t\u00e9 doby Gorenje<\/a> svou roli jen neust\u00e1le posilovalo. V roce 2022 se pak zna\u010dka stala pr\u00e9miov\u00fdm partnerem mu\u017esk\u00e9 sout\u011b\u017ee a nyn\u00ed z\u00edsk\u00e1v\u00e1 ofici\u00e1ln\u00ed partnersk\u00fd status jak pro mu\u017eskou, tak pro \u017eenskou EHF Champions League.<\/p>\n

Rostouc\u00ed z\u00e1jem o \u017eensk\u00e9 sporty<\/h2>\n

Zna\u010dka Gorenje bude tedy viditeln\u00e1 ve v\u0161ech ar\u00e9n\u00e1ch a zapoj\u00ed se i do marketingov\u00fdch aktivit v obou sout\u011b\u017e\u00edch. Koneckonc\u016f Gorenje p\u0159edstavuje reklamn\u00edho partnera pro turnaje EHF FINAL4 Women<\/strong> 2024 a 2025, a tak sv\u00fdm nyn\u011bj\u0161\u00edm krokem jedin\u011b potvrzuje rostouc\u00ed podporu na poli \u017eensk\u00e9ho sportu.<\/p>\n

Kreativn\u00ed p\u0159\u00edstup k fanou\u0161k\u016fm<\/h2>\n

Gorenje se profiluje jako kreativn\u00ed a anga\u017eovan\u00fd partner nejen v ar\u00e9n\u00e1ch, ale rovn\u011b\u017e v digit\u00e1ln\u00edm prostoru<\/strong>. A\u0165 u\u017e se jednalo o popul\u00e1rn\u00ed online s\u00e9rii Breakfast for Champions<\/em> b\u011bhem pandemie, nebo ned\u00e1vn\u00e9 kampan\u011b jako Young Players to Watch<\/em> \u010di Top 5 Goals<\/em>. Fanou\u0161ci si zna\u010dku Gorenje spojuj\u00ed tak\u00e9 s nezapomenuteln\u00fdmi aktivacemi, k jak\u00fdm pat\u0159\u00ed nap\u0159\u00edklad ob\u0159\u00ed su\u0161i\u010dka, pra\u010dkov\u00e1 diskot\u00e9ka nebo kuchy\u0148 s personalizovan\u00fdmi emoji maskami.<\/p>\n

\"Gorenje<\/p>\n

Jak si cen\u00ed spolupr\u00e1ce partne\u0159i<\/h2>\n

David Szlezak, v\u00fdkonn\u00fd \u0159editel EHF Marketing, uvedl: M\u00e1me velkou radost z prodlou\u017een\u00ed spolupr\u00e1ce s na\u0161\u00edm dlouhodob\u00fdm partnerem Gorenje. Je skv\u011bl\u00fdm \u00fasp\u011bchem, \u017ee Gorenje nav\u00edc roz\u0161i\u0159uje svou podporu i na \u017eenskou sout\u011b\u017e. Potvrzuje to na\u0161i spole\u010dnou ambici d\u00e1le rozv\u00edjet ob\u011b klubov\u00e9 ligy.\u201c<\/em><\/p>\n

Alenka Poto\u010dnik An\u017ei\u010d, marketingov\u00e1 \u0159editelka Hisense Europe,<\/strong> k\u00a0tomu dod\u00e1v\u00e1: \u201ePartnerstv\u00ed s nejpresti\u017en\u011bj\u0161\u00edmi klubov\u00fdmi sout\u011b\u017eemi \u2013 nyn\u00ed i v \u017eensk\u00e9 h\u00e1zen\u00e9 \u2013 p\u0159en\u00e1\u0161\u00ed na\u0161i sponzorskou vizi do reality. Gorenje dlouhodob\u011b podporuje evropskou h\u00e1zenou a tato nov\u00e1 kapitola je jasn\u00fdm d\u016fkazem na\u0161eho z\u00e1vazku.\u201c<\/em><\/p>\n

Spojen\u00ed Gorenje a EHF Champions League m\u016f\u017eete shl\u00e9dnout i na tomto videu: Gorenje upev\u0148uje sv\u00e9 partnerstv\u00ed s evropskou h\u00e1zenou<\/a><\/p>\n

V\u00edce informac\u00ed na www.gorenje.cz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Velenje, 17. \u010dervna 2025 \u2013 Gorenje, p\u0159edn\u00ed evropsk\u00fd v\u00fdrobce dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f a sou\u010d\u00e1st skupiny Hisense Europe, oznamuje prodlou\u017een\u00ed sv\u00e9ho dlouholet\u00e9ho partnerstv\u00ed s elitn\u00ed evropskou h\u00e1zenk\u00e1\u0159skou sout\u011b\u017e\u00ed Machineseeker EHF Champions League. Novinkou je, \u017ee se Gorenje poprv\u00e9 st\u00e1v\u00e1 i sez\u00f3nn\u00edm partnerem v sout\u011b\u017ei EHF Champions League Women. Ozn\u00e1men\u00ed prob\u011bhlo b\u011bhem fin\u00e1lov\u00e9ho turnaje TruckScout24 EHF FINAL4 v…<\/p>\n","protected":false},"author":6,"featured_media":82502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[872],"tags":[9225,10892,4410,9226,1105,1135,854,920],"class_list":["post-82501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-ehf","tag-ehf-champions-league","tag-gorenje","tag-hazena","tag-kuchyne","tag-novinky-cz","tag-spotrebice-cz","tag-technologie-cz"],"yoast_head":"\nDlouhodob\u00e9 partnerstv\u00ed s EHF Champions League | Gorneje blog<\/title>\n<meta name=\"description\" content=\"Zna\u010dka Gorenje upev\u0148uje sv\u00e9 dlouholet\u00e9 partnerstv\u00ed s EHF Champions League a nyn\u00ed z\u00edsk\u00e1v\u00e1 ofici\u00e1ln\u00ed partnersk\u00fd status tak\u00e9 pro \u017eenskou EHF.\" \/>\n<meta name=\"robots\" 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Hanson Han, gener\u00e1ln\u00ed \u0159editel Hisense Europe a prezident divize Gorenje, Hisense Group Holdings, je\u0161t\u011b dopl\u0148uje: \u201eSponzorstv\u00ed sportu<\/a> je strategickou investic\u00ed, kter\u00e1 posiluje zna\u010dku a podporuje r\u016fst podnik\u00e1n\u00ed. Toto partnerstv\u00ed n\u00e1m umo\u017e\u0148uje spojit se s na\u0161imi spot\u0159ebiteli a sou\u010dasn\u011b napl\u0148ovat n\u00e1\u0161 z\u00e1vazek \u2013 poskytovat spolehliv\u00e9, udr\u017eiteln\u00e9 a kvalitn\u00ed dom\u00e1c\u00ed spot\u0159ebi\u010de.\u201c<\/em><\/p>\n