{"id":74387,"date":"2024-08-02T07:35:55","date_gmt":"2024-08-02T07:35:55","guid":{"rendered":"https:\/\/lifesimplified.gorenje.com\/?p=74387"},"modified":"2024-08-05T09:50:44","modified_gmt":"2024-08-05T09:50:44","slug":"zprava-o-udrzitelnosti-spolecnosti-gorenje-rok-mistrovstvi-v-efektivite","status":"publish","type":"post","link":"https:\/\/lifesimplified.gorenje.com\/cz\/zprava-o-udrzitelnosti-spolecnosti-gorenje-rok-mistrovstvi-v-efektivite\/","title":{"rendered":"Zpr\u00e1va o udr\u017eitelnosti spole\u010dnosti Gorenje: Rok mistrovstv\u00ed v efektivit\u011b"},"content":{"rendered":"

Gorenje \u00fasp\u011b\u0161n\u011b integruje efektivitu a odpov\u011bdnost do sv\u00fdch c\u00edl\u016f, proces\u016f a iniciativ. Tento p\u0159\u00edstup je hnac\u00ed silou jej\u00edho \u00fasil\u00ed o udr\u017eiteln\u011bj\u0161\u00ed v\u00fdrobu dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f a spot\u0159ebn\u00ed elektroniky. Spole\u010dnost chce j\u00edt p\u0159\u00edkladem a uk\u00e1zat, \u017ee odpov\u011bdnost k \u017eivotn\u00edmu prost\u0159ed\u00ed a v\u00fdkonnost provozu mohou spole\u010dn\u011b \u00fasp\u011b\u0161n\u011b fungovat.<\/strong><\/p>\n

Ji\u017e od sv\u00e9ho zalo\u017een\u00ed p\u0159ed t\u00e9m\u011b\u0159 75 lety klade spole\u010dnost Gorenje (nyn\u00ed sou\u010d\u00e1st skupiny Hisense Europe) velk\u00fd d\u016fraz na ekologickou a spole\u010denskou odpov\u011bdnost. Spole\u010dnost Gorenje byla prvn\u00ed spole\u010dnost\u00ed ve Slovinsku, je\u017e se dobrovoln\u011b p\u0159ipojila k syst\u00e9mu EMAS \u2013 ten vy\u017eaduje, aby spole\u010dnosti spl\u0148ovaly je\u0161t\u011b vy\u0161\u0161\u00ed standardy ochrany \u017eivotn\u00edho prost\u0159ed\u00ed, ne\u017e jak\u00e9 p\u0159edepisuje syst\u00e9m environment\u00e1ln\u00edho managementu ISO14001. To vedlo k v\u00fdrazn\u00e9mu zlep\u0161en\u00ed \u00fa\u010dinnosti spot\u0159ebi\u010d\u016f. Dne\u0161n\u00ed pra\u010dky nap\u0159. spot\u0159ebuj\u00ed o 60 % m\u00e9n\u011b energie a o 70 % m\u00e9n\u011b vody ne\u017e spot\u0159ebi\u010de pou\u017e\u00edvan\u00e9 je\u0161t\u011b p\u0159ed n\u011bkolika lety.<\/p>\n

\"Zpr\u00e1va<\/p>\n

Z\u00e1vazek k udr\u017eitelnosti se odr\u00e1\u017e\u00ed tak\u00e9 ve sponzorstv\u00ed. Gorenje dlouhodob\u011b podporuje h\u00e1zenou a je ofici\u00e1ln\u00edm partnerem mistrovstv\u00ed Evropy EHF EURO v h\u00e1zen\u00e9 mu\u017e\u016f a \u017een. Tato iniciativa podtrhuje z\u00e1vazek Gorenje k rovnosti a inkluzi a z\u00e1rove\u0148 roz\u0161i\u0159uje dosah poselstv\u00ed o udr\u017eitelnosti sm\u011brem k \u0161ir\u0161\u00edmu publiku. Podpora sportovn\u00edch akc\u00ed tedy nen\u00ed jen platformou pro pos\u00edlen\u00ed zna\u010dky Gorenje – je to tak\u00e9 p\u0159\u00edle\u017eitost k propagaci udr\u017eiteln\u00fdch hodnot i ke zvy\u0161ov\u00e1n\u00ed pov\u011bdom\u00ed o kl\u00ed\u010dov\u00e9 roli odpov\u011bdn\u00fdch investic pro budoucnost na\u0161\u00ed planety.<\/p>\n

Proaktivn\u00ed z\u00e1vazek k udr\u017eiteln\u00e9mu rozvoji stvrzuje i ji\u017e druh\u00e1 st\u0159\u00edbrn\u00e1 medaile EcoVadis. Toto mezin\u00e1rodn\u011b uzn\u00e1van\u00e9 hodnocen\u00ed podnik\u016f \u0159ad\u00ed Gorenje mezi 11 % nejl\u00e9pe hodnocen\u00fdch spole\u010dnost\u00ed.<\/p>\n

P\u0159i v\u00fdvoji spot\u0159ebi\u010d\u016f se Gorenje zam\u011b\u0159ilo na zlep\u0161en\u00ed ve t\u0159ech kl\u00ed\u010dov\u00fdch oblastech, jimi\u017e jsou:<\/p>\n

    \n
  1. energetick\u00e1 \u00fa\u010dinnost spot\u0159ebi\u010d\u016f,<\/li>\n
  2. v\u00fdvoj recyklovateln\u00fdch obal\u016f a optimalizace rozsahu u\u017eivatelsk\u00fdch p\u0159\u00edru\u010dek a<\/li>\n
  3. udr\u017eiteln\u00fd design spot\u0159ebi\u010d\u016f.<\/li>\n<\/ol>\n

    Gorenje p\u0159istoupilo k p\u0159ehodnocen\u00ed designu vyr\u00e1b\u011bn\u00fdch spot\u0159ebi\u010d\u016f, tak, aby se l\u00e9pe za\u010dlenily do ob\u011bhov\u00e9ho hospod\u00e1\u0159stv\u00ed. Odstran\u011bn\u00edm dekorativn\u00edch prvk\u016f, pou\u017eit\u00edm \u010dist\u0161\u00edch materi\u00e1l\u016f, up\u0159ednostn\u011bn\u00edm rozeb\u00edrateln\u00fdch spoj\u016f a sn\u00ed\u017een\u00edm spot\u0159eby materi\u00e1lu klesly v\u00fdrobn\u00ed a servisn\u00ed n\u00e1klady, usnadnila se recyklace spot\u0159ebi\u010d\u016f a mo\u017enost jejich op\u011btovn\u00e9ho pou\u017eit\u00ed. Na z\u00e1klad\u011b normy EN45554:2020 spole\u010dnost vyv\u00edj\u00ed metodiku hodnocen\u00ed opravitelnosti, kter\u00e1 umo\u017en\u00ed kvantifikovat opravitelnost a rozlo\u017eitelnost v\u00fdrobk\u016f.<\/p>\n

    Energetick\u00e1 \u00fa\u010dinnost<\/h2>\n

    Jedn\u00edm z kl\u00ed\u010dov\u00fdch st\u00e1l\u00fdch \u00fakol\u016f v\u00fdvoje je zvy\u0161ov\u00e1n\u00ed energetick\u00e9 \u00fa\u010dinnosti spot\u0159ebi\u010d\u016f, co\u017e zahrnuje zlep\u0161ov\u00e1n\u00ed vlastnost\u00ed spot\u0159ebi\u010d\u016f podle energetick\u00fdch \u0161t\u00edtk\u016f. V roce 2023 se spole\u010dnost zam\u011b\u0159ila na v\u00fdvoj \u0159e\u0161en\u00ed pro sledov\u00e1n\u00ed spot\u0159eby d\u00edky vlastn\u00ed mobiln\u00ed aplikaci, kter\u00e1 umo\u017e\u0148uje propojen\u00ed spot\u0159ebi\u010d\u016f a je ur\u010dena p\u0159edev\u0161\u00edm pro vzd\u00e1len\u00e9 pou\u017eit\u00ed. Kl\u00ed\u010dovou funkc\u00ed, kterou aplikace nab\u00edz\u00ed, je tak\u00e9 informovanost u\u017eivatel\u016f o sni\u017eov\u00e1n\u00ed spot\u0159eby a mo\u017enostech efektivn\u011bj\u0161\u00edho vyu\u017eit\u00ed spot\u0159ebi\u010d\u016f v\u010detn\u011b monitorov\u00e1n\u00ed spot\u0159eby.<\/p>\n

    V\u00fdvoj recyklovateln\u00fdch obal\u016f<\/h2>\n

    Spole\u010dnost se soust\u0159e\u010fuje i na alternativn\u00ed obalov\u00e1 \u0159e\u0161en\u00ed, kter\u00e1 nahrad\u00ed polystyrenov\u00e9 obaly pro v\u0161echny kategorie velk\u00fdch dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f. Hlavn\u00ed probl\u00e9my, kter\u00e9 zpomaluj\u00ed zav\u00e1d\u011bn\u00ed t\u011bchto obal\u016f, se t\u00fdkaj\u00ed vy\u0161\u0161\u00edch v\u00fdrobn\u00edch n\u00e1klad\u016f, vysok\u00fdch intern\u00edch po\u017eadavk\u016f na testov\u00e1n\u00ed odolnosti obal\u016f b\u011bhem p\u0159epravy a tak\u00e9 legislativn\u00edch po\u017eadavk\u016f, kter\u00e9 se v jednotliv\u00fdch zem\u00edch li\u0161\u00ed.<\/p>\n

    Optimalizace n\u00e1vodu k pou\u017eit\u00ed<\/h2>\n

    Optimalizace n\u00e1vod\u016f k pou\u017eit\u00ed je projekt, jeho\u017e c\u00edlem je postupn\u011b zav\u00e9st dvoj\u00ed n\u00e1vod k\u00a0pou\u017eit\u00ed: krat\u0161\u00ed ti\u0161t\u011bnou verzi a del\u0161\u00ed digit\u00e1ln\u00ed verzi. V\u0161echny pot\u0159ebn\u00e9 informace o bezpe\u010dnostn\u00edch opat\u0159en\u00edch, instalaci a z\u00e1kladn\u00edm pou\u017eit\u00ed jsou uvedeny v krat\u0161\u00ed ti\u0161t\u011bn\u00e9 verzi, kter\u00e1 je dod\u00e1v\u00e1na se spot\u0159ebi\u010di. V del\u0161\u00ed verzi, ke kter\u00e9 se u\u017eivatel\u00e9 dostanou prost\u0159ednictv\u00edm odkazu v ti\u0161t\u011bn\u00e9m n\u00e1vodu a kter\u00e1 je k dispozici v digit\u00e1ln\u00ed podob\u011b, jsou uvedeny v\u0161echny dal\u0161\u00ed informace. T\u00edmto zp\u016fsobem spole\u010dnost zaji\u0161\u0165uje, aby u\u017eivatel\u00e9 m\u011bli p\u0159\u00edstup ke v\u0161em pot\u0159ebn\u00fdm informac\u00edm najednou, ale sou\u010dasn\u011b sni\u017euje v\u00fdrobn\u00ed n\u00e1klady a dopad na \u017eivotn\u00ed prost\u0159ed\u00ed vypl\u00fdvaj\u00edc\u00ed ze spot\u0159eby materi\u00e1lu i z\u00a0n\u00e1sledn\u00e9ho odpadu.<\/p>\n

    V\u00edce informac\u00ed: <\/strong>cz.gorenje.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Gorenje \u00fasp\u011b\u0161n\u011b integruje efektivitu a odpov\u011bdnost do sv\u00fdch c\u00edl\u016f, proces\u016f a iniciativ. Tento p\u0159\u00edstup je hnac\u00ed silou jej\u00edho \u00fasil\u00ed o udr\u017eiteln\u011bj\u0161\u00ed v\u00fdrobu dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f a spot\u0159ebn\u00ed elektroniky. Spole\u010dnost chce j\u00edt p\u0159\u00edkladem a uk\u00e1zat, \u017ee odpov\u011bdnost k \u017eivotn\u00edmu prost\u0159ed\u00ed a v\u00fdkonnost provozu mohou spole\u010dn\u011b \u00fasp\u011b\u0161n\u011b fungovat. Ji\u017e od sv\u00e9ho zalo\u017een\u00ed p\u0159ed t\u00e9m\u011b\u0159 75 lety klade spole\u010dnost…<\/p>\n","protected":false},"author":6,"featured_media":74413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[872],"tags":[918,4410,1135,889,854,920],"class_list":["post-74387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-design-cz","tag-gorenje","tag-novinky-cz","tag-oceneni-cz","tag-spotrebice-cz","tag-technologie-cz"],"yoast_head":"\nZpr\u00e1va o udr\u017eitelnosti spole\u010dnosti | Gorenje blog<\/title>\n<meta name=\"description\" content=\"Gorenje integruje efektivitu do sv\u00fdch c\u00edl\u016f, \u010d\u00edm\u017e podporuje udr\u017eitelnou v\u00fdrobu dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f a spot\u0159ebn\u00ed elektroniky s ohledem na \u017eivotn\u00ed prost\u0159ed\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, 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