{"id":5271,"date":"2020-10-08T16:36:56","date_gmt":"2020-10-08T16:36:56","guid":{"rendered":"https:\/\/lifesimplified.gorenje.com\/?p=5271"},"modified":"2020-10-27T15:24:16","modified_gmt":"2020-10-27T15:24:16","slug":"vznik-domacich-spotrebicu-a-pribeh-spolecnosti-gorenje","status":"publish","type":"post","link":"https:\/\/lifesimplified.gorenje.com\/cz\/vznik-domacich-spotrebicu-a-pribeh-spolecnosti-gorenje\/","title":{"rendered":"Vznik dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f a p\u0159\u00edb\u011bh spole\u010dnosti Gorenje"},"content":{"rendered":"

Vzpome\u0148te si na v\u0161echny letn\u00ed v\u00fdlety a dobrodru\u017estv\u00ed, kdy jste pop\u00edjeli osv\u011b\u017euj\u00edc\u00ed ovocn\u00e9 n\u00e1poje, schov\u00e1vali se do st\u00ednu v parn\u00e9m dni a chladili se dou\u0161ky studen\u00e9 vody.<\/p>\n

Ve\u0161ker\u00e9 takov\u00e9 pot\u011b\u0161en\u00ed m\u016f\u017eeme za\u017e\u00edt d\u00edky\u00a0nepostradateln\u00e9mu dom\u00e1c\u00edmu spot\u0159ebi\u010di – lednici<\/strong>, kter\u00e1 udr\u017e\u00ed na\u0161e j\u00eddlo \u010derstv\u00e9 po cel\u00e9 dny nebo dokonce t\u00fddny a v hork\u00e9m letn\u00edm dni n\u00e1s poct\u00ed lahodnou zmrzlinou.\u00a0Tak\u00e9\u00a0zabra\u0148uje \u0161\u00ed\u0159en\u00ed mnoha nemoc\u00ed, kter\u00e9 jsou p\u0159en\u00e1\u0161eny prost\u0159ednictv\u00edm potravin<\/strong>, proto\u017ee zpomaluje r\u016fst bakteri\u00ed p\u0159i ni\u017e\u0161\u00edch teplot\u00e1ch.<\/p>\n

P\u0159\u00edb\u011bh chladni\u010dky je obzvl\u00e1\u0161t\u011b fascinuj\u00edc\u00ed, proto\u017ee\u00a0prvn\u00ed z\u00e1znamy o chlazen\u00ed se datuj\u00ed o v\u00edce ne\u017e 3 000 let zp\u011bt<\/strong>\u00a0– i tehdy lid\u00e9 evidentn\u011b v\u011bd\u011bli, \u017ee ur\u010dit\u00e1 j\u00eddla mus\u00ed b\u00fdt jednodu\u0161e ulo\u017eena na chladn\u00e9m m\u00edst\u011b.<\/p>\n

Jak jsme za\u010dali j\u00eddlo chladit?<\/h2>\n

Ji\u017e v roce 1000 p\u0159ed na\u0161\u00edm letopo\u010dtem \u010c\u00ed\u0148an\u00e9 vyr\u00e1b\u011bli led, aby udr\u017eeli j\u00eddlo \u010derstv\u00e9<\/strong>. O 500 let pozd\u011bji Egyp\u0165an\u00e9 a Indov\u00e9 za chladn\u00fdch noc\u00ed m\u011bnili vodu na led v hlin\u011bn\u00fdch n\u00e1dob\u00e1ch. \u0158ekov\u00e9, \u0158\u00edman\u00e9 a Hebrejci skladovali sn\u00edh v jeskyn\u00edch a pokryli jej r\u016fzn\u00fdmi izola\u010dn\u00edmi materi\u00e1ly<\/strong>, aby byla zaji\u0161t\u011bna jeho nejdel\u0161\u00ed mo\u017en\u00e1 ochrana. Na r\u016fzn\u00fdch m\u00edstech Evropy b\u011bhem 17. \u00a0stolet\u00ed bylo zji\u0161t\u011bno, \u017ee s\u016fl rozpu\u0161t\u011bn\u00e1 ve vod\u011b tvo\u0159\u00ed chladn\u011bj\u0161\u00ed podm\u00ednky a m\u016f\u017ee b\u00fdt proto pou\u017e\u00edv\u00e1na k v\u00fdrob\u011b ledu. Evropan\u00e9 v zim\u011b sb\u00edrali led, nasypali na n\u011bj s\u016fl a m\u011bs\u00edce jej skladovali v podzem\u00ed. Pozd\u011bji dokonce za\u010dali vyr\u00e1b\u011bt d\u0159ev\u011bn\u00e9 bedny pota\u017een\u00e9 c\u00ednem nebo zinkem a izola\u010dn\u00edmi materi\u00e1ly<\/strong>, jako je korek, piliny nebo mo\u0159sk\u00e9 \u0159asy, aby je n\u00e1sledn\u011b naplnili ledem a potravinami, kter\u00e9 cht\u011bli uchovat v chladu.<\/p>\n

Modern\u00ed verze chladni\u010dky\u00a0– um\u011bl\u00e9 chlazen\u00ed<\/h3>\n

Vzhledem k tomu, \u017ee skladov\u00e1n\u00ed ledu bylo tak\u00a0pohodln\u00e9, vyvstala brzy pot\u0159eba je\u0161t\u011b rozs\u00e1hlej\u0161\u00edho a jednodu\u0161\u0161\u00edho procesu chlazen\u00ed.\u00a0V\u00fdsledkem bylo, \u017ee se v\u011bdci z cel\u00e9ho sv\u011bta sna\u017eili tuto v\u011bc dom\u00e1cnostem trochu uleh\u010dit.\u00a0Prvn\u00edmu, komu se to poda\u0159ilo, byl\u00a0Skot William Cullen, kter\u00fd v roce 1748<\/strong>\u00a0vynalezl um\u011bl\u00e9 chlazen\u00ed absorbov\u00e1n\u00edm tepla z okoln\u00edho vzduchu.<\/p>\n

Mrazic\u00ed truhly<\/h3>\n

Skute\u010dn\u00e9 chladic\u00ed za\u0159\u00edzen\u00ed bylo na trh uvedeno a\u017e o n\u011bco m\u00e9n\u011b ne\u017e 100 let pozd\u011bji. V t\u00e9 dob\u011b nebyly ledni\u010dky v soukrom\u00fdch domech zdaleka tak \u0161iroce vyu\u017e\u00edv\u00e1ny jako dnes, proto\u017ee jejich v\u00fdroba byla p\u0159\u00edli\u0161 n\u00e1kladn\u00e1, ne\u017e aby byla vhodn\u00e1 pro b\u011b\u017en\u00e9 ka\u017edodenn\u00ed pou\u017eit\u00ed. Lid\u00e9 skladovali rychle se kaz\u00edc\u00ed potraviny v jednoduch\u00fdch d\u0159ev\u011bn\u00fdch bedn\u00e1ch, kter\u00e9 obsahovaly bloky ledu a byly vyrobeny z izola\u010dn\u00edch materi\u00e1l\u016f, co\u017e vysv\u011btluje p\u016fvod v\u00fdrazu \u201emrazic\u00ed truhla\u201c<\/strong>,\u00a0kter\u00fd pou\u017e\u00edv\u00e1me dodnes.<\/p>\n

Kl\u00ed\u010dovou roli ve v\u00fdvoji modern\u00ed chladni\u010dky sehr\u00e1l\u00a0n\u011bmeck\u00fd v\u011bdec Carl von Linde<\/strong>,\u00a0kter\u00fd vyn\u00e1lezem postupu zkapal\u0148ov\u00e1n\u00ed plynu v\u00fdznamn\u011b ovlivnil n\u00e1sledn\u00fd pokrok v technick\u00fdch a chemick\u00fdch aspektech chladic\u00edho procesu.\u00a0Ten tak\u00e9 p\u0159isp\u011bl tomu, aby se ledni\u010dka stala\u00a0sou\u010d\u00e1st\u00ed standardn\u00ed v\u00fdbavy v soukrom\u00fdch dom\u00e1cnostech<\/strong>. Jeho n\u00e1lezy vedly k vyn\u00e1lezu prvn\u00ed spolehliv\u00e9 a efektivn\u00ed chladni\u010dky, kter\u00e1 pou\u017e\u00edvala stla\u010den\u00fd amoniak. Prvn\u00ed lednice pro dom\u00e1c\u00ed pou\u017eit\u00ed byla zavedena na za\u010d\u00e1tku 20. stolet\u00ed. Z\u00e1sadn\u00ed pr\u016flom\u00a0se stal v\u00a0roce 1950<\/strong>, kdy asi 80 procent americk\u00fdch dom\u00e1cnost\u00ed vlastnilo lednici.\u00a0Tato \u00e9ra byla skute\u010dn\u011b velmi zvl\u00e1\u0161tn\u00ed, proto\u017ee\u00a0tak\u00e9 vytvo\u0159ila p\u0159\u00edb\u011bh nejd\u016fle\u017eit\u011bj\u0161\u00ed slovinsk\u00e9 i glob\u00e1ln\u00ed spole\u010dnosti.\u00a0<\/strong><\/p>\n

P\u0159\u00edb\u011bh slovinsk\u00e9ho Gorenje<\/h2>\n

V\u0161echno to za\u010dalo\u00a0na ja\u0159e 1950, v mal\u00e9 d\u00edln\u011b<\/strong>,\u00a0kde aspiruj\u00edc\u00ed a odhodlan\u00fd t\u00fdm mlad\u00fdch nad\u0161enc\u016f za\u010dal vyr\u00e1b\u011bt dom\u00e1c\u00ed spot\u0159ebi\u010de.\u00a0Pravd\u011bpodobn\u011b se neodv\u00e1\u017eili sn\u00edt, \u017ee se z\u00a0jejich projektu\u00a0jednoho dne\u00a0stane\u00a0spole\u010dnost s glob\u00e1ln\u00edm dosahem.\u00a0Moment\u00e1ln\u011b, po 70 letech, zde pracuje v\u00edce ne\u017e 50\u00a0000 zam\u011bstnanc\u016f.\u00a0<\/strong><\/p>\n

V\u0161e za\u010dalo v\u00fdrobou va\u0159i\u010d\u016f<\/h3>\n

V roce 1958 za\u010dalo Gorenje<\/a> vyr\u00e1b\u011bt spor\u00e1ky a pece na tuh\u00e1 paliva s n\u00e1zvem \u201eTobi\u201c. V\u00fdroba se ale brzy p\u0159esunula na elektrick\u00e9 modely.<\/strong> Gorenje za\u010dala roz\u0161i\u0159ovat svoji s\u00ed\u0165 v roce 1965, kdy jako prvn\u00ed poskytovatel pra\u010dek v tehdej\u0161\u00ed Jugosl\u00e1vii za\u010dala vyr\u00e1b\u011bt prvn\u00ed licencovan\u00e9 automatick\u00e9 pra\u010dky pro italskou zna\u010dku Rex Zanussi a jen o dva roky pozd\u011bji zah\u00e1jila v\u00fdrobu sv\u00e9 vlastn\u00ed zna\u010dky. T\u00fdm brzy zjistil, \u017ee nab\u00eddka velk\u00fdch dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f nen\u00ed \u00fapln\u00e1 bez chladic\u00edch za\u0159\u00edzen\u00ed. V 60. letech proto zah\u00e1jila improvizovanou v\u00fdrobu kompresorov\u00e9 chladni\u010dky po vzoru t\u00e9 francouzsk\u00e9.<\/p>\n

T\u00fdm si byl v\u011bdom d\u016fle\u017eitost\u00ed vynikaj\u00edc\u00edho servisu<\/h3>\n

Spot\u0159ebi\u010de byly v mnoha dom\u00e1cnostech p\u0159\u00ed\u010dinou nepohodl\u00ed, proto\u017ee lid\u00e9 nebyli dostate\u010dn\u011b informov\u00e1ni o jejich technick\u00fdch aspektech, a proto Gorenje\u00a0zavedlo progresivn\u011b navr\u017eenou a flexibiln\u00ed oprav\u00e1renskou slu\u017ebu.<\/strong> Slu\u017eba se soust\u0159edila na navazov\u00e1n\u00ed a rozv\u00edjen\u00ed skute\u010dn\u00fdch kontakt\u016f se sv\u00fdmi klienty, co\u017e se uk\u00e1zalo jako z\u00e1sadn\u00ed obchodn\u00ed model. Gorenje je dodnes zn\u00e1m\u00e9 svou z\u00e1kaznickou z\u00e1kladnou a poskytovan\u00fdm servisem.<\/strong><\/p>\n

Nejen technologie, ale skute\u010dn\u00fd design<\/h3>\n

Gorenje bylo v\u017edy zn\u00e1m\u00e9 sv\u00fdm vlastn\u00edm designem a pravidelnou spoluprac\u00ed s prvot\u0159\u00eddn\u00edmi design\u00e9ry<\/strong>. Na po\u010d\u00e1tku roku 2000, bylo prvn\u00ed spole\u010dnost\u00ed v oboru, kter\u00e9 spolupracovalo s uzn\u00e1van\u00fdm grafick\u00fdm studiem Pininfarina. Pozd\u011bji Gorenje p\u0159izvalo i jin\u00e1 zvu\u010dn\u00e1 jm\u00e9na designov\u00e9ho sv\u011bta ke spolupr\u00e1ci na zaj\u00edmav\u00fdch projektech, mimo jin\u00e9 Karim Rashid, Ora-Ito , Nika Zupanc a Philippe Starck. Gorenje tak\u00e9 spolupracuje se zna\u010dkou Volkswagen a vyr\u00e1b\u00ed modely chladni\u010dek<\/a> ze speci\u00e1ln\u00ed edice Gorenje Retro<\/em><\/strong>. T\u00fdm si velmi brzy uv\u011bdomil d\u016fle\u017eitost estetiky, a proto p\u0159ed 50 lety zalo\u017eil odd\u011blen\u00ed intern\u00edho designu. Proto\u017ee hlavn\u00edm c\u00edlem Gorenje byl u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fd design, za\u010dal pozd\u011bji spolupracovat s p\u0159edn\u00edmi designov\u00fdmi studii.<\/p>\n

\u010cerstv\u00e9 j\u00eddlo = b\u00fdt zdrav\u00fd a \u0161\u0165astn\u00fd<\/h2>\n

Nejv\u011bt\u0161\u00ed sv\u011btov\u00ed inov\u00e1to\u0159i ji\u017e 3 000 let v\u011bd\u00ed, jak d\u016fle\u017eit\u00e9 je \u010derstv\u00e9 j\u00eddlo pro na\u0161e zdrav\u00ed a pohodl\u00ed \u017eivota.\u00a0D\u00edky inovativn\u00edm pr\u016flom\u016fm d\u016fle\u017eit\u00fdch v\u011bdc\u016f, jako jsou\u00a0Cullen a Linde, m\u016f\u017eeme skladovat potraviny n\u011bkolik t\u00fddn\u016f bez speci\u00e1ln\u00ed p\u00e9\u010de<\/strong>.\u00a0Slovinci tak mohou b\u00fdt hrd\u00ed na spole\u010dnost, kter\u00e1 je sv\u011btov\u00fdm v\u00fdrobcem chladni\u010dek.<\/p>\n

Gorenje\u00a0– firma, kter\u00e1 se\u00a0pod\u00edl\u00ed\u00a0na \u0159ad\u011b inovativn\u00edch projekt\u016f v glob\u00e1ln\u00edm m\u011b\u0159\u00edtku a ve v\u0161ech oblastech dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Vzpome\u0148te si na v\u0161echny letn\u00ed v\u00fdlety a dobrodru\u017estv\u00ed, kdy jste pop\u00edjeli osv\u011b\u017euj\u00edc\u00ed ovocn\u00e9 n\u00e1poje, schov\u00e1vali se do st\u00ednu v parn\u00e9m dni a chladili se dou\u0161ky studen\u00e9 vody. Ve\u0161ker\u00e9 takov\u00e9 pot\u011b\u0161en\u00ed m\u016f\u017eeme za\u017e\u00edt d\u00edky\u00a0nepostradateln\u00e9mu dom\u00e1c\u00edmu spot\u0159ebi\u010di – lednici, kter\u00e1 udr\u017e\u00ed na\u0161e j\u00eddlo \u010derstv\u00e9 po cel\u00e9 dny nebo dokonce t\u00fddny a v hork\u00e9m letn\u00edm dni n\u00e1s poct\u00ed…<\/p>\n","protected":false},"author":6,"featured_media":5273,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[845,872],"tags":[846,1105,854],"class_list":["post-5271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domov","category-novinky","tag-domov-cz","tag-kuchyne","tag-spotrebice-cz"],"yoast_head":"\nVznik dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f a p\u0159\u00edb\u011bh spole\u010dnosti Gorenje | Life Simplified<\/title>\n<meta name=\"description\" content=\"V\u0161echno to za\u010dalo na ja\u0159e 1950 \u2b50, v 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