{"id":2199,"date":"2017-09-24T06:56:49","date_gmt":"2017-09-24T06:56:49","guid":{"rendered":"https:\/\/lifesimplified.gorenje.com\/vitezem-red-dot-design-award-2017-se-stala-nova-generace-plynovych-varnych-desek-a-multifunkcni-trouby-gorenje\/"},"modified":"2019-10-23T17:01:52","modified_gmt":"2019-10-23T17:01:52","slug":"vitezem-red-dot-design-award-2017-se-stala-nova-generace-plynovych-varnych-desek-a-multifunkcni-trouby-gorenje","status":"publish","type":"post","link":"https:\/\/lifesimplified.gorenje.com\/cz\/vitezem-red-dot-design-award-2017-se-stala-nova-generace-plynovych-varnych-desek-a-multifunkcni-trouby-gorenje\/","title":{"rendered":"V\u00edt\u011bzem Red Dot Design Award 2017 se stala nov\u00e1 generace plynov\u00fdch varn\u00fdch desek a multifunk\u010dn\u00ed trouby gorenje"},"content":{"rendered":"<p>Gorenje ji\u017e po osmn\u00e1ct\u00e9 v \u0159ad\u011b z\u00edskalo presti\u017en\u00ed mezin\u00e1rodn\u00ed ocen\u011bn\u00ed <strong>Red Dot Design Award<\/strong> za pr\u016fmyslov\u00fd design, letos v n\u00e1ro\u010dn\u00e9 konkurenci 5 500 p\u0159ihl\u00e1\u0161en\u00fdch v\u00fdrobk\u016f z 54 zem\u00ed. Mezin\u00e1rodn\u00ed porota za\u0159adila do exkluzivn\u00ed skupiny produkt\u016f s nejlep\u0161\u00edm designem na sv\u011bt\u011b <strong><a href=\"https:\/\/www.gorenje.cz\/novinky-a-tiskove-zpravy\/7524\/2017\/06\/7687-Vitezem-Red-Dot-Design-Award-2017-se-stala-nova-generace-plynovych-varnych-desek-a-multifunkcni-trouby-gorenje\">multifunk\u010dn\u00ed trouby gorenje<\/a><\/strong> a <strong>novou generaci plynov\u00fdch varn\u00fdch desek gorenje<\/strong>. Tento \u00fasp\u011bch je v\u00fdsledkem d\u016fkladn\u00e9ho v\u00fdzkumu a porozum\u011bn\u00ed preferenc\u00edm spot\u0159ebitel\u016f, za kter\u00fdmi stoj\u00ed projektov\u00fd t\u00fdm a \u0161ir\u0161\u00ed v\u00fdvojov\u00fd t\u00fdm Gorenje.<\/p>\n<p>Porota slo\u017een\u00e1 z v\u00edce ne\u017e \u010dty\u0159iceti nez\u00e1visl\u00fdch design\u00e9r\u016f, profesor\u016f designu a specializovan\u00fdch novin\u00e1\u0159\u016f testovala, posoudila ka\u017ed\u00fd produkt a n\u00e1sledn\u011b ud\u011blila \u010cestn\u00e1 uzn\u00e1n\u00ed za dob\u0159e koncipovan\u00e9 detailn\u00ed \u0159e\u0161en\u00ed, Red Dot za vysokou kvalitu designu a Red Dot: Best of the Best za \u0161pi\u010dkovou designovou kvalitu. Skupina Gorenje z\u00edskala <strong>celkem \u010dty\u0159i ocen\u011bn\u00ed: Red Dot<\/strong> za multifunk\u010dn\u00ed trouby gorenje a novou generaci plynov\u00fdch varn\u00fdch desek gorenje a dv\u011b ocen\u011bn\u00ed <strong>Red Dot Best of the Best<\/strong> pro novou generaci pr\u00e9miov\u00fdch pra\u010dek a su\u0161i\u010dek ASKO.<\/p>\n<p>Lidija Pritr\u017enik, \u0159editelka produktov\u00e9ho designu Gorenje, konstatovala, \u017ee designov\u00fd t\u00fdm Gorenje je hrd\u00fd na op\u011btovn\u00fd zisk Red Dot: \u201eTentokr\u00e1t jsme mezi tis\u00edci \u00fa\u010dastn\u00edky z cel\u00e9ho sv\u011bta zv\u00edt\u011bzili s multifunk\u010dn\u00edmi troubami a novou generac\u00ed plynov\u00fdch varn\u00fdch desek gorenje. Tyto produkty jsou <strong>v\u00fdsledkem d\u016fkladn\u00e9ho v\u00fdzkumu a porozum\u011bn\u00ed preferenc\u00edm na\u0161ich z\u00e1kazn\u00edk\u016f<\/strong>, za kter\u00fdmi stoj\u00ed n\u00e1\u0161 projektov\u00fd t\u00fdm a \u0161ir\u0161\u00ed v\u00fdzkumn\u00fd a v\u00fdvojov\u00fd t\u00fdm. Pe\u010dliv\u011b promy\u0161len\u00fdmi \u0159e\u0161en\u00edmi jsme se sna\u017eili zjednodu\u0161it kl\u00ed\u010dov\u00e9 v\u00fdzvy p\u0159i ka\u017edodenn\u00ed p\u0159\u00edprav\u011b lahodn\u00fdch, kvalitn\u00edch pokrm\u016f. V leto\u0161n\u00edm roce jsme obzvl\u00e1\u0161\u0165 hrd\u00ed na dv\u011b ocen\u011bn\u00ed Red Dot Best of the Best, kter\u00e1 z\u00edskala pr\u00e9miov\u00e1 zna\u010dka ASKO spole\u010dnosti Gorenje Group za svou novou generaci pra\u010dek a su\u0161i\u010dek.\u201c<\/p>\n<p>Jon Carlehed, vedouc\u00ed designu spole\u010dnosti ASKO, uvedl, \u017ee ocen\u011bn\u00fdm nov\u00fdm designem pra\u010dek a su\u0161i\u010dek ASKO upev\u0148uj\u00ed a nastavuj\u00ed sm\u011br pro budouc\u00ed v\u00fdvoj sv\u00fdch produkt\u016f. \u201eNa\u0161e strategick\u00e1 pr\u00e1ce s designem v \u010dase byla odm\u011bn\u011bna dv\u011bma ocen\u011bn\u00edmi Red Dot \u2013 <strong>ob\u011b v nejpresti\u017en\u011bj\u0161\u00ed kategorii Best of the Best<\/strong>. \u00da\u010dastn\u00edte-li se sout\u011b\u017e\u00ed, nikdy si nem\u016f\u017eete b\u00fdt jisti v\u00edt\u011bzstv\u00edm, ale tentokr\u00e1t nejsme p\u0159ekvapeni. V\u0161ichni kolegov\u00e9, kte\u0159\u00ed se na tomto projektu pod\u00edleli, mohou b\u00fdt pr\u00e1vem hrd\u00ed na to, \u010deho jsme dos\u00e1hli \u2013 re\u00e1ln\u00fd v\u00fdsledek vynikaj\u00edc\u00ed mezin\u00e1rodn\u00ed t\u00fdmov\u00e9 pr\u00e1ce!&#8220;<\/p>\n<p>\u201eV\u00edt\u011bzov\u00e9 Red Dot dokazuj\u00ed, \u017ee<strong> kvalitn\u00ed design a ekonomick\u00fd \u00fasp\u011bch<\/strong> jdou ruku v ruce. Ocen\u011bn\u00ed Red Dot ud\u011blen\u00e9 t\u00fdmem nekompromisn\u00edch porotc\u016f je pro v\u00fdrobce dokladem vysok\u00e9 kvality designu a sv\u011bd\u010d\u00ed o jejich \u00fasp\u011b\u0161n\u00e9 strategii v oblasti designu,&#8220;zd\u016fraznil profesor Dr. Peter Zec, zakladatel a gener\u00e1ln\u00ed \u0159editel sout\u011b\u017ee Red Dot Award.<\/p>\n<p>Ve spole\u010dnosti Gorenje Group je design d\u016fle\u017eitou sou\u010d\u00e1st\u00ed v\u0161ech viz\u00ed. C\u00edlem je st\u00e1t se<strong> nejinovativn\u011bj\u0161\u00edm v\u00fdrobcem dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f na sv\u011bt\u011b<\/strong>. Gorenje d\u00edky typick\u00e9mu vysoce kvalitn\u00edmu designu a pozoruhodn\u00e9 spolupr\u00e1ci s renomovan\u00fdmi mistry sv\u011btov\u00e9ho designu vystupuje ji\u017e \u0159adu let jako inici\u00e1tor p\u0159edznamen\u00e1vaj\u00edc\u00ed trendy v oblasti designu dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f. Inovace a pr\u00e9miov\u00fd segment jsou pil\u00ed\u0159i strategie skupiny Gorenje do roku 2020, kterou spole\u010dnost \u00fasp\u011b\u0161n\u011b realizuje a podporuje investov\u00e1n\u00edm do v\u00fdvoje nov\u00fdch produkt\u016f. Letos investice do tohoto odv\u011btv\u00ed dos\u00e1hne v\u00fd\u0161e 2,7 procenta z celkov\u00fdch p\u0159\u00edjm\u016f spole\u010dnosti Gorenje Group, kter\u00e9 v roce 2016 \u010dinily 1,258 miliardy eur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gorenje ji\u017e po osmn\u00e1ct\u00e9 v \u0159ad\u011b z\u00edskalo presti\u017en\u00ed mezin\u00e1rodn\u00ed ocen\u011bn\u00ed Red Dot Design Award za pr\u016fmyslov\u00fd design, letos v n\u00e1ro\u010dn\u00e9 konkurenci 5 500 p\u0159ihl\u00e1\u0161en\u00fdch v\u00fdrobk\u016f z 54 zem\u00ed. Mezin\u00e1rodn\u00ed porota za\u0159adila do exkluzivn\u00ed skupiny produkt\u016f s nejlep\u0161\u00edm designem na sv\u011bt\u011b multifunk\u010dn\u00ed trouby gorenje a novou generaci plynov\u00fdch varn\u00fdch desek gorenje. Tento \u00fasp\u011bch je v\u00fdsledkem d\u016fkladn\u00e9ho&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2200,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[1135],"class_list":["post-2199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-novinky-cz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u00edt\u011bzem Red Dot Design Award 2017 se stala nov\u00e1 generace plynov\u00fdch varn\u00fdch desek a multifunk\u010dn\u00ed trouby gorenje | Life Simplified<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lifesimplified.gorenje.com\/cz\/vitezem-red-dot-design-award-2017-se-stala-nova-generace-plynovych-varnych-desek-a-multifunkcni-trouby-gorenje\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00edt\u011bzem Red Dot Design Award 2017 se stala nov\u00e1 generace plynov\u00fdch varn\u00fdch desek a multifunk\u010dn\u00ed trouby gorenje | Life Simplified\" \/>\n<meta property=\"og:description\" content=\"Gorenje ji\u017e po osmn\u00e1ct\u00e9 v \u0159ad\u011b z\u00edskalo presti\u017en\u00ed mezin\u00e1rodn\u00ed ocen\u011bn\u00ed Red Dot Design Award za pr\u016fmyslov\u00fd design, letos v n\u00e1ro\u010dn\u00e9 konkurenci 5 500 p\u0159ihl\u00e1\u0161en\u00fdch v\u00fdrobk\u016f z 54 zem\u00ed. 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